Emily Carter
How It Feels To Chew 5 Gum is a slogan and advertising campaign by Wringley's 5 gum, which was launched in 2007. The campaign featured euphoric imagery and hyperbole for humorous effect. Over the years, the campaign has inspired many parodies on YouTube, as well as image macros featuring the slogan on sites like 4chan, Reddit, Meme Generator, FunnyJunk, and Cheezburger. One such parody is the How it feels to chew 5 gum chicken vine, which has inspired threads on forums like Hypixel and Reddit.
| Characteristics | Values |
|---|---|
| Brand | Wrigley's 5 Gum |
| Slogan | How It Feels To Chew 5 Gum |
| Year of release | 2007 |
| Hyperbole | Yes |
| Euphoric imagery | Yes |
| Parodies | Yes |
| Platforms | YouTube, 4chan, Reddit, Meme Generator, FunnyJunk, Cheezburger |
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What You'll Learn
The origins of the 'How it feels to chew 5 gum' meme
The "How it feels to chew 5 gum" meme originated from Wrigley's advertising campaign for its 5 Gum brand, launched in 2007. The campaign featured the slogan, "How it feels to chew 5 gum," accompanied by euphoric imagery. The phrase was used in image macros and YouTube parodies, often employing hyperbole for humorous effect, in a similar vein to the "I Hope You Step on a LEGO" meme.
Over time, the phrase "How it feels to chew 5 gum" took on a life of its own, becoming a meme in its own right. People created their own interpretations of the meme, often using it to express their feelings or experiences in a humorous or exaggerated way. For example, one person described their Hypixel rage, saying, "When you're trying to hold back the rage but you know you're bad anyway so you've given up even raging."
The meme also inspired a series of Vines, short videos that were popular on the now-defunct Vine app. These Vines often featured people acting out exaggerated or humorous scenarios while chewing 5 Gum. One example is a Vine titled "How It Feels To Chew 5 Gum Vine" featuring Mr. Krabs from the animated series SpongeBob SquarePants.
The "How it feels to chew 5 gum" meme and its variations have been shared across various online platforms, including Reddit, YouTube, and Vine. It has also inspired spin-offs, such as the "War against the people... GUM IS NOT A LIQUID!" variation mentioned on a Reddit thread. The thread also mentions deleted or lost commercials, such as one featuring a man slapping his own tool, indicating that some iterations of the meme may have been removed or are hard to find.
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Parodies of the 5 Gum commercials
The "How it feels to chew 5 Gum" ad campaign, launched in 2007, has spawned a number of parodies over the years. The signature catchphrase has been a rich source of humour and creativity for internet users, who have taken the concept and run with it, creating their own unique and often hilarious interpretations.
One popular parody is the "Chicken Vine" video, which has gained a lot of attention online. While the original details of this video are hard to find, the concept of combining the catchphrase with absurd or unexpected imagery has clearly resonated with many people. This particular parody has sparked a lot of interest and inspired others to create their own versions, either in video or image form.
Another example of a parody is a text-based interpretation, where the narrator describes the unusual and exaggerated physical effects of chewing the gum. In this version, the narrator stands in traffic, risking it all, and refuses to move until the flavour ends. This bold statement, combined with the black packaging of the gum, creates a sense of intrigue and rebellion. The narrator also emphasises the long-lasting flavour, claiming that it lasts all day or all night, stimulating the senses.
Some of the parodies take a more explicit approach, with one example mentioned on Reddit involving a rather crude scenario. Others have taken a more light-hearted approach, playing with the idea of expectation versus reality. These parodies often use humour to exaggerate the effects of chewing the gum, creating a comedic contrast between the intense catchphrase and the mundane reality of chewing gum.
The "How it feels to chew 5 Gum" campaign has clearly left an impression on popular culture, with its catchphrase and concept providing a rich source of inspiration for internet users to create their own unique and entertaining content. These parodies have taken on a life of their own, spreading across various online platforms and continuing to evolve and surprise audiences.
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Mr. Krabs from Spongebob Squarepants chews 5 Gum
He sees his restaurant, the Krusty Krab, with its famous Krabby Patties, but now the building is made entirely of cash and the patties are stacked high with precious gems. Mr. Krabs is in awe, feeling a sense of power and greed like never before. He swims towards the treasure, his claws outstretched, ready to claim it all as his own.
But suddenly, the illusion shatters. Mr. Krabs finds himself back in his familiar anchor home, the taste of 5 Gum still lingering in his mouth. He realizes that the gum has given him a glimpse into a world where his wildest dreams of wealth have come true. Shaken, he decides to take a different approach to life.
Mr. Krabs becomes a generous and benevolent crab, sharing his wealth with those around him. He pays his employees, SpongeBob and Squidward, a fair wage and even donates to those in need. The town of Bikini Bottom transforms as a result, with once-struggling businesses thriving and a new sense of community emerging.
However, as the effects of the 5 Gum wear off, Mr. Krabs finds himself struggling to maintain his newfound generosity. Old habits die hard, and soon he is back to his old ways, hoarding his money and scheming to make more. But a part of him remembers that incredible feeling of abundance and the positive impact it had on those around him. So, he chews another stick of 5 Gum, determined to make that feeling last forever.
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The 2007 advertising campaign for 5 Gum
The campaign was a success, with its edgy and mysterious tone resonating with teens and preteens. The signature catchphrase "How it feels to chew 5 Gum" became well-known and was even parodied by some. The campaign effectively reached its target audience through TV commercials on networks like Cartoon Network and MTV, print ads in popular teen magazines, and prominent product placement in video games.
The packaging design of 5 Gum also played a crucial role in the campaign's success. The black sleeve with neon-trimmed logo and text stood out on store shelves and perfectly complemented the dark and sleek tone of the advertisements. The unique packaging helped to create an air of mystery around the product, making it something that teens wanted to carry with them and show off to their peers.
The "How it Feels to Chew 5 Gum" campaign was more than just a catchy slogan; it was a sensory experience that invited teens to explore and stimulate their senses. The campaign's ability to connect with its target audience through innovative imagery and strategic placement made it a memorable and influential marketing endeavour.
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The emergence of the meme on Hypixel Forums
The "How It Feels to Chew 5 Gum" meme emerged on Hypixel Forums as a derivative of the original Wrigley's 5 Gum advertising campaign from 2007. The slogan "How It Feels to Chew 5 Gum" was introduced in the campaign, featuring euphoric imagery and hyperbole for humorous effect. This caught on and, over the years, spawned numerous parodies on YouTube and image macros on sites like 4chan, Reddit, and Meme Generator.
The Hypixel Forums, being a community for Minecraft players, adopted this meme and applied it to their own in-jokes and experiences. One such instance is the "Hypixel rage," where players express their frustration with the game or other players in a humorous light. A user on the Hypixel Forums created a video titled "How it feels to chew 5 Gum, Stimulate Your Senses - Hypixel Version," incorporating the 5 Gum meme with their own spin of adding Hypixel rage. This video sparked further discussion and derivatives, with users quoting the video and sharing their own experiences of holding back their rage while playing.
The meme also inspired variations such as "How it feels to chew Click 20 Cps gum" and "How it feels to chew 5 gum but I don't chew 5 gum and I try to duel with 306ms", indicating that players are drawing connections between their own experiences and the broader meme.
Additionally, Hypixel Forums users created their own spin-off meme centered around a fictional "Hype Gum" product. Threads like "Hypixel's new Hype Gum! - YER' can't chew out it's Hype!" playfully advertised this made-up gum with exaggerated nutrition facts and claims of everlasting flavor. This spin-off meme showcases the creative engagement of Hypixel Forums users with the broader "How It Feels to Chew 5 Gum" meme, adapting it to suit their own community's interests and humor.
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Frequently asked questions
It is a parody of Wrigley's 5 Gum brand advertisements released in 2007, featuring Mr. Krabs.
The phrase "how it feels to chew 5 gum" was introduced as part of 5 Gum's 2007 advertising campaign, featuring euphoric imagery. Over the years, several parodies of the commercial emerged on YouTube, as well as image macros featuring the slogan on sites like 4chan, Reddit, and Meme Generator.
One example is a video titled "How it feels to chew 5 Gum, Stimulate Your Senses - Hypixel Version" posted on the Hypixel Forums. Another example is a Reddit thread discussing a parody commercial where a man slaps himself.
The vine was likely created as a parody of the 5 Gum commercials, using their signature catchphrase "How it feels to chew 5 gum" for humorous effect.
