Claire Thompson
Jack in the Box partnered with pop star Becky G to promote its new Cluck Sandwich through a revamped chicken dance challenge. The campaign, titled New Chicken Dance, was launched on TikTok and featured Becky G teasing a big reveal with Jack in the Box. The dancer, flapping his arms like a chicken, was joined by Becky G and Jack, who showed off their modern-day moves and encouraged TikTokers not to chicken out. For every dance shared with the hashtag #JacksNewChickenDance between December 17, 2020, and February 14, 2021, Jack in the Box donated $1 to No Kid Hungry, matching up to $100,000.
| Characteristics | Values |
|---|---|
| Date | 17 December 2020 |
| Creator | Becky G |
| Choreographer | Richy Jackson |
| Music | MAS (Music And Strategy) |
| Purpose | To promote Jack in the Box's new Cluck Sandwich |
| Charity | Jack in the Box donated $1 to No Kid Hungry for every video shared with the hashtag #JacksNewChickenDance between 17 December 2020 and 14 February 2021, up to $100,000 |
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What You'll Learn
Flapping arms like a chicken
To do the Jack in the Box Chicken Dance, you'll need to learn a few moves and put them together in a sequence.
First, let's focus on flapping your arms like a chicken. Stand with your feet hip-width apart, bend your knees slightly, and keep your core engaged. Start with your elbows at your sides, bent at 90 degrees. Then, extend your arms down towards the floor until they are straight. As you do this, focus on squeezing your back muscles and arms at the end of the movement. This will help you stay in control of the move and make it more defined.
To get the chicken-like movement, you want to keep your upper arms relatively stationary as you perform this move. Think about only moving your forearms and hands, which should be relaxed and loose. As you straighten your arms, bring your hands towards your legs, and as you bend your arms, your hands should move upwards, almost as if you are scratching your armpits. This will create the chicken-like flapping motion.
Practice this move a few times, repeating it 10-15 times in a set, and performing 3 sets in total. This will help you get comfortable with the movement and build the muscle memory.
Once you've mastered this move, you can put it together with the other steps of the Jack in the Box Chicken Dance to create a fun and catchy routine!
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Twists, twirls, and flair
To add some twists, twirls, and flair to your Jack in the Box chicken dance, start by getting into the groove and feeling the beat. You can begin with some simple arm flaps, mimicking a chicken, and then gradually increase the intensity of your moves.
For instance, you can incorporate some fancy footwork, such as quick steps or shuffles, to build momentum. Add some spins and twirls to showcase your agility and grace. Throw in a few jumps or leaps to emphasize the energetic nature of the dance. Don't be afraid to get creative and experiment with different movements that reflect your unique style.
To really make it your own, consider adding some personalized touches. This could include anything from fancy hand gestures to dramatic body movements that showcase your personality and charisma. You can even add some comedic elements or faces to entertain your audience and make your performance memorable.
Finally, don't forget to practice and perfect your moves. The more you practice, the more comfortable and confident you'll become, allowing you to add your own flair effortlessly. So, keep dancing, and don't be afraid to let your creativity shine through as you perform the Jack in the Box chicken dance with your unique twists, twirls, and flair!
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TikTok influencers
Hey there, fellow TikTok influencer! Are you ready to learn about the latest dance trend that's taking over TikTok and how you can be a part of it? Let's get started!
You've probably heard about Jack in the Box's new chicken sandwich, the Cluck Sandwich, that took the world by storm in December 2020. To celebrate this launch, Jack in the Box partnered with none other than global superstar Becky G and various TikTok influencers to create a new version of the classic Chicken Dance. And it's not just any dance; it's a dance for a good cause!
For every TikTok video shared with the hashtag #JacksNewChickenDance between December 17, 2020, and February 14, 2021, Jack in the Box donated $1 to No Kid Hungry, a national campaign to end childhood hunger in America, with a maximum donation of $100,000. And this campaign was a huge success, with many TikTok influencers and users joining in on the fun and sharing their own unique takes on the dance.
So, how can you, as a TikTok influencer, join or create similar trends? Here are some key steps to consider:
- Stay Informed: Keep yourself updated on the latest trends, collaborations, and campaigns. In this case, Jack in the Box launched a campaign with a unique hashtag, #JacksNewChickenDance, making it easy for people to find and follow. Stay active on TikTok and other social media platforms to catch these trends early.
- Engage with Your Audience: As an influencer, your followers look up to you. When you come across a fun and meaningful trend like the Chicken Dance, don't be afraid to join in! Post videos of yourself attempting the dance and encourage your followers to learn, share their versions, and even add their creative twists.
- Collaborate: Collaborating with brands, fellow influencers, and content creators can help amplify a trend and create a community feel. In this case, Becky G and Jack in the Box collaborated with additional TikTok influencers like Joshua Sadowski, The Williams Fam, and Matt McCall, who not only performed the dance but also created tutorials and GIFs to break down the moves, making it more accessible to their followers.
- Add Your Personal Touch: While following the main theme, feel free to add your style and creativity to the dance moves, outfits, or settings. This will showcase your personality and encourage your followers to do the same.
- Support Worthy Causes: Look out for campaigns that support charitable causes, like the No Kid Hungry campaign. Your influence can make a significant impact on such initiatives and create a positive change in the world.
Remember, your influence as a content creator can shape trends, engage communities, and even support meaningful causes. So, keep an eye out for similar opportunities, and who knows, maybe your unique twist on the Chicken Dance will be the next big thing!
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#JacksNewChickenDance
Jack in the Box has unveiled its new chicken sandwich, the Cluck Sandwich, and to celebrate, it has partnered with global superstar Becky G to create a new version of the classic Chicken Dance. The campaign kicked off on TikTok, with Becky G teasing a "big reveal" with Jack in the Box. She then debuted the new track and trendy moves of the Chicken Dance, inviting TikTokers not to "chicken out" and learn and share the dance on TikTok and Instagram using the hashtag #JacksNewChickenDance.
The new Chicken Dance features dancers flapping their arms like chickens and "getting down" to the time-worn dance. The campaign also includes a 30-second spot featuring a dancer doing the classic Chicken Dance, before Becky G and Jack Box slide onto the scene and show him how it's done, with their own modern twist, twirls and choreographed flair. To encourage fans to get up and join in, Jack in the Box and Becky G were joined by TikTok influencers like Joshua Sadowski, The Williams Fam, and Matt McCall, who also created tutorials and short GIFs to break down the moves.
The #JacksNewChickenDance campaign ran from December 17, 2020, to February 14, 2021, and for every dance shared with the hashtag during this period, Jack in the Box donated $1 to No Kid Hungry, matching up to $100,000. The campaign was a fun way to promote the new Cluck Sandwich, which features a crispy chicken fillet topped with a mystery sauce and pickles, all served in a warm brioche bun.
So, if you want to join in with #JacksNewChickenDance, just search for the hashtag on TikTok and Instagram, learn the moves from Becky G and the other influencers, and then share your own video!
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Donate $1 to No Kid Hungry
Jack in the Box and Becky G have partnered to create a new version of the Chicken Dance to celebrate the launch of Jack in the Box's new chicken sandwich, the Cluck Sandwich. The campaign kicked off on TikTok, where Becky G teased a "big reveal" with Jack in the Box. She then debuted the new Chicken Dance, encouraging TikTok users to learn and share the dance on their TikTok and Instagram using the hashtag #JacksNewChickenDance.
For every video shared with the hashtag between December 17, 2020, and February 14, 2021, Jack in the Box will donate $1 to No Kid Hungry, up to $100,000. No Kid Hungry is a national campaign to end childhood hunger in America by helping launch and improve programs that give kids the healthy food they need. The campaign has helped serve over 1 billion meals to hungry kids across America.
You can help feed hungry kids and support No Kid Hungry's work by donating $1. Your donation will help provide funding for summer meal programs, emergency food assistance, nutrition education, and long-term solutions for families in need. No Kid Hungry focuses on maximizing every donation, supporting a sustainable and replicable solution to end childhood hunger.
To donate $1 to No Kid Hungry, you can visit their website or contact their Donor Services team to learn more about how to contribute. Your financial support will make a significant impact in ending childhood hunger and ensuring that every child has access to nutritious meals. Together, we can make a difference and create a brighter future for children in need.
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Frequently asked questions
Jack in the Box partnered with pop star Becky G to promote its Cluck Sandwich through a revamped chicken dance challenge.
You can follow tutorials and short GIFs created by TikTok stars like Joshua Sadowski, The Williams Fam, and Matt McCall.
The dance was launched on TikTok and Instagram using the hashtag #JacksNewChickenDance.
Jack in the Box wanted to spread the word about its new Cluck Sandwich in a culturally relevant way that creates authentic connections with the brand.
For every dance shared with the hashtag #JacksNewChickenDance, Jack in the Box donates $1 to No Kid Hungry, up to $100,000.
