Emily Carter
The Chicken Big Mac, a highly anticipated variation of the original Big Mac, is set to be released in the United States on October 10, 2024. The sandwich, which replaces the traditional beef patties with tempura-coated chicken patties, has already made brief appearances in select McDonald's restaurants in Miami and Homestead, Florida, in 2022. With the official launch in the US, McDonald's aims to capitalize on the popularity of chicken sandwiches and the classic Big Mac to expand its market presence.
| Characteristics | Values |
|---|---|
| Date of arrival in the U.S. | October 10, 2024 |
| Availability | Most locations in the U.S. |
| Duration | Short-term deal, available while supplies last |
| Previous availability | Miami, U.K., Ireland, Canada |
| Ingredients | Two tempura-coated chicken patties, lettuce, cheese, pickles, Big Mac sauce, middle bun (no onions) |
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What You'll Learn
Chicken Big Mac launched in the US in October 2024
After much anticipation, the Chicken Big Mac finally launched in the US in October 2024. The sandwich, which features two tempura-coated chicken patties, classic Big Mac sauce, lettuce, cheese, pickles, and the signature middle bun, has been described as one of the brand's biggest launches of the year.
The Chicken Big Mac was first introduced in select Miami restaurants in 2022 as a limited test run in the United States. It then made its way to other international markets, including the United Kingdom, Ireland, and Canada, where it enjoyed tremendous success. Now, McDonald's is bringing the popular sandwich back to the US, this time making it available at most locations nationwide.
The launch of the Chicken Big Mac in the US is part of McDonald's strategy to capitalize on the rising popularity of chicken sandwiches in the fast-food industry. By replacing the traditional beef patties with tempura-coated chicken, McDonald's is offering a new twist on its classic Big Mac, which has been a fan favorite since 1968.
The Chicken Big Mac will be available for a limited time, with the sandwich only lasting while supplies last. Fans are encouraged to try this highly anticipated menu item before it potentially disappears for good. To create buzz around the launch, McDonald's collaborated with well-known streamer Kai Cenat, who shared a video of himself enjoying the Chicken Big Mac, along with medium fries and a Sprite.
The arrival of the Chicken Big Mac in the US marks a significant moment for McDonald's, as the company seeks to reverse slumping sales and attract a new generation of fans with this iconic menu item.
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Chicken Big Mac's previous limited availability in Miami and internationally
The Chicken Big Mac was previously available in Miami, Florida, in 2022, as a brief test run in select McDonald's restaurants. One TikTok user, @munchwithde, was able to try the sandwich a day before its nationwide launch, sharing their positive review in a video.
Outside of the US, the Chicken Big Mac has also made limited appearances on McDonald's menus internationally. In 2022, it was available for a short time in the UK and Ireland. The sandwich has also been launched in Canada, although the date of its availability there is unclear.
The Chicken Big Mac is a variation of the original, beef-based Big Mac, which has been a fan favorite since its introduction in 1968. The new version replaces the traditional beef patties with two tempura-coated chicken patties, similar to those in McNuggets. It retains the classic Big Mac sauce, lettuce, cheese, pickles, and signature middle bun, while omitting the onions found in the regular Big Mac.
The introduction of the Chicken Big Mac is part of McDonald's pivot to poultry, which is typically cheaper than beef. It also reflects the rising popularity of chicken sandwiches in the fast-food industry.
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McDonald's collaboration with Kai Cenat to promote the sandwich
McDonald's has hinted at a potential collaboration with Twitch streamer Kai Cenat to promote the arrival of the Chicken Big Mac in the US. The fast-food giant teased the collaboration through a cryptic social media post featuring a photo of a McDonald's meal bag on Kai Cenat's gaming setup, with the caption, "Chat's about to pop off". The post also included a bill with a list of menu items: medium fries, a Sprite, and one "Not not a Big Mac", suggesting that the collaboration might involve a special meal, similar to previous partnerships with celebrities like J Balvin, BTS, and Travis Scott.
Kai Cenat is a popular Twitch streamer with millions of followers across his social media accounts. He is known for his assorted content, ranging from lengthy gaming marathons to inviting major stars like Nicki Minaj on his streams. This collaboration is a strategic move by McDonald's to enhance the launch of the Chicken Big Mac in the US market, especially among younger audiences. The sandwich features two tempura-coated chicken patties, replacing the traditional beef patties of the classic Big Mac, along with the signature sauce, lettuce, cheese, and pickles.
While McDonald's has not confirmed the details of the collaboration, it is speculated that it will be announced on October 10, 2024, the same date the Chicken Big Mac was launched in the US. Cenat has also teased a big music event called KC Fest, indicating that he has multiple large-scale projects in the works. The potential partnership between McDonald's and Kai Cenat is expected to benefit both parties by expanding their audience reach and increasing sales.
The Chicken Big Mac has been highly anticipated by fans and marks one of the brand's biggest launches of 2024. It follows a series of recent menu upgrades, such as the re-introduction of the $5 Value Meal and new McFlurry options. The sandwich was previously available in other countries like Canada and the UK and was offered at select locations in Miami, using secret menu hacks. Now, it is officially available at most McDonald's locations across the US as a limited-time offer.
McDonald's collaboration with Kai Cenat showcases the company's continued efforts to engage with younger audiences and leverage the influence of digital creators. By partnering with a popular streamer like Cenat, McDonald's can tap into a new demographic and create a unique promotional campaign for their latest menu addition, the Chicken Big Mac.
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Chicken Big Mac's similarity to the original Big Mac
The Chicken Big Mac is a variation on the original Big Mac, which has been a staple of McDonald's menu since 1967/1968. The Chicken Big Mac was introduced to capitalise on the popularity of chicken sandwiches and the classic Big Mac.
The Chicken Big Mac features the same toppings as the original Big Mac, including cheese, lettuce, pickles, and McDonald's signature Big Mac sauce. The key difference is that the two all-beef patties in the original Big Mac are replaced with two tempura-coated chicken patties, similar to the coating on McDonald's McNuggets. The Chicken Big Mac also does not include onions, which are included in the original.
From a nutritional standpoint, there are few differences between the two sandwiches. The original Big Mac is made with fewer ingredients, and has a lower carbohydrate content, but the protein, fibre, and salt content of both sandwiches are roughly the same, and there is little difference in calories. However, some have argued that the processing and frying of the chicken patty in the Chicken Big Mac reduces its nutritional value.
The Chicken Big Mac has been described as an instant classic, with some even preferring it to the original. The chicken patty is said to be crispy on the outside, juicy on the inside, and full of flavour. The Chicken Big Mac has been available in other countries like Canada and the UK and was introduced in the US on 10 October 2024.
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McDonald's focus on adding more chicken to its menu
McDonald's has been focusing on adding more chicken to its menu, with the highly anticipated arrival of the Chicken Big Mac in the United States in October 2024. This new menu item is a twist on the original beef-based Big Mac, which has been a fan favorite since 1968. The Chicken Big Mac features two tempura-battered or tempura-coated chicken patties, replacing the traditional beef patties, while maintaining the classic Big Mac toppings such as the signature sauce, lettuce, cheese, pickles, and the signature middle bun. Onions, which are usually included on a regular Big Mac, are left out of the Chicken Big Mac.
The introduction of the Chicken Big Mac in the US market is a response to the rising popularity of chicken sandwiches in the fast-food industry. It also aligns with McDonald's strategy to add "growth drivers like chicken," as mentioned by CEO Chris Kempczinski, to reverse slumping sales. Chicken is generally a cheaper option than beef, making it an attractive alternative for cost-conscious consumers.
Prior to its official launch in the US, the Chicken Big Mac had already made limited appearances in select McDonald's restaurants in Miami, Florida, and Homestead in 2022. It also had successful releases in other international markets, including the United Kingdom, Ireland, and Canada. In the UK, it sold out within 10 days during its initial launch in 2022, prompting its return for another temporary run in 2023.
To create buzz around the official launch of the Chicken Big Mac in the US, McDonald's collaborated with well-known streamer Kai Cenat. The streamer shared a video debuting the Chicken Big Mac, which was paired with medium fries and a Sprite. This partnership is part of McDonald's strategy to enhance the sandwich's launch, especially among younger audiences.
While the Chicken Big Mac is initially offered as a short-term deal, there is a possibility that it could become a permanent menu item if it proves to be successful and well-received by customers. McDonald's has expressed its excitement to pay homage to one of its iconic menu items, the Big Mac, while also introducing it to a new generation of fans.
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Frequently asked questions
Yes, McDonald's Chicken Big Mac is finally arriving in the US in 2025.
The Chicken Big Mac will be available starting October 10, 2024, at participating McDonald's locations in the US.
The Chicken Big Mac features two tempura-battered chicken patties, lettuce, cheese, pickles, and the classic Big Mac sauce. The only topping removed from the regular Big Mac is the onions.
The Chicken Big Mac is a limited-time offer and will only be available while supplies last. It is currently unclear if it will become a permanent menu item.
The Chicken Big Mac has previously been available in select McDonald's restaurants in Miami and Homestead, Florida, as well as in the United Kingdom, Ireland, and Canada.
