
The famous line, What are we having, chicken or chicken? is from the 1995 comedy film Tommy Boy. In the film, Tommy, played by Chris Farley, is faced with the challenge of selling brake pads. During a diner scene, Tommy's partner, Richard, calls him an ungrateful, moronic, worthless, no-selling waste of space, which leads to an epiphany for Tommy. He realizes that he needs to build an arsenal of associative triggers or anchors to help him enter his creative zone and make sales. This concept of using chicken wings as a trigger to snap him into the appropriate state of mind for selling becomes a pivotal moment in the film and has since become a well-known and memorable quote.
| Characteristics | Values |
|---|---|
| Source | Tommy Boy (1995) |
| Scene | Diner |
| Context | Tommy is frustrated and rejects his sales abilities |
| Lesson | Anger is the ember of initiative |
| Lesson | Associative triggers can help enter a creative zone |
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What You'll Learn

Tommy Boy (1995)
The phrase "What are we having, chicken or chicken?" comes from the 1995 film Tommy Boy, starring Chris Farley as Tommy Callahan and David Spade as Richard. In the film, Tommy is faced with the challenge of selling brake pads, and his partner Richard recognises his chicken wing epiphany, which becomes a crucial turning point in the film. This scene is set in a diner, where Tommy, fuelled by frustration and rejection, launches into an outburst about his poor sales abilities. Richard, instead of dismissing this outburst, pauses to reflect on the moment and understand the motivation behind it.
This scene holds a significant lesson in personal motivation and the power of associative triggers. For Tommy, the phrase "chicken wings" becomes an anchor that activates a sales mindset, showcasing the importance of creating personalised triggers to enhance performance. This concept is further emphasised by the blog post, which mentions the value of tailored workspaces, playlists, and rituals as anchors to help individuals enter their creative zone.
The chicken wing scene in Tommy Boy highlights the idea of unconscious competence, a term coined by Maslow. It refers to possessing a skill that has become second nature due to extensive practice, yet remaining unaware of one's own abilities. In the film, Tommy demonstrates this phenomenon, as he possesses business acumen but needs someone else to recognise and reflect his capabilities back to him.
The scene also explores the dynamic between Tommy and Richard, with Richard initially treating people with disdain until he witnesses Tommy's outburst. This leads to a physical altercation, resulting in a significant realisation that extends beyond the immediate consequences.
Overall, the "chicken or chicken" scene in Tommy Boy serves as a memorable and humorous moment in the film, offering insights into personal motivation, the recognition of one's own talents, and the complex relationships between the characters.
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Anger as a motivator
Anger can be a powerful motivator, as seen in the famous "chicken or chicken" scene from the 1995 movie Tommy Boy. In this scene, Tommy's partner, Richard, is initially portrayed as a "smug, unhappy little man" who looks down on others. However, when Tommy nearly destroys Richard's prized classic hot rod, Richard's anger and adrenaline reach a boiling point, and he unleashes a torrent of insults at Tommy, calling him an "ungrateful, moronic, worthless, no-selling waste of space".
This outburst leads to a hilarious fight scene, but it also serves as a turning point in their relationship and business endeavours. Fueled by frustration and rejection, Tommy launches into an overdramatic outburst about his own sales ineptitude. This raw display of emotion creates a moment of clarity for Richard, who finally recognises Tommy's hidden business acumen.
The scene highlights the transformative power of anger as a motivator. Richard's anger, rather than being destructive, becomes a catalyst for change and self-realisation. It prompts him to reevaluate his own biases and assumptions, leading to the discovery of Tommy's untapped potential. This moment of "unconscious competence", as Maslow dubbed it, reveals that we often possess skills and talents that are easier for others to recognise than for ourselves.
Anger, when channelled productively, can ignite a fire within us, pushing us to confront our limitations and seek improvement. It can fuel our determination to prove ourselves and strive for success. However, it is essential to strike a balance, as unchecked anger can lead to destructive behaviours and cloud our judgment.
In the case of Tommy Boy, anger serves as a catalyst for personal growth and the strengthening of their partnership. Richard's anger, expressed in a moment of intense emotion, becomes a shared language that bridges the gap between them. It is through this shared experience that they find common ground and a deeper understanding of each other's capabilities.
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Tommy's sales abilities
In a key scene in the film, Tommy has an outburst about his supposed pathetic sales abilities, which turns out to be a turning point that showcases his true potential in sales. This is evident in the famous "chicken or chicken" scene, where Tommy whispers "chicken wings" to himself, triggering a sales mindset that allows him to successfully sell brake pads.
This moment highlights Tommy's ability to associate certain triggers or "anchors" with a specific state of mind, in this case, a motivation to sell. By creating these associative triggers, Tommy is able to snap into a focused and creative zone, indicating a sophisticated understanding of personal motivation and sales strategy.
Additionally, Tommy's partner Richard plays a crucial role in recognizing and nurturing Tommy's talent. Richard pauses to understand the significance of Tommy's "chicken wing epiphany", demonstrating that sometimes an outside perspective is needed to identify one's true strengths. This phenomenon, dubbed "unconscious competence" by Maslow, suggests that Tommy's sales abilities were always present, but he needed help in recognizing and utilizing them effectively.
Overall, Tommy's sales abilities are a combination of his natural talent, his ability to associate triggers with a sales mindset, and the support and insight provided by his partner.
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Richard's teachable moment
In the 1995 comedy film Tommy Boy, there is a scene in which the character Richard, portrayed by David Spade, has a teachable moment. This moment occurs in a restaurant when Richard recognises Tommy's chicken wing epiphany and takes the time to reflect on and discuss the significance of the moment with his partner.
Prior to this scene, Tommy, portrayed by Chris Farley, nearly destroys his partner Richard's classic hot rod. Richard, overwhelmed with anger, calls Tommy an "ungrateful, moronic, worthless, no-selling waste of space". This leads to a physical altercation and an outburst from Tommy about his poor sales abilities.
However, despite Richard's initial anger and dismissal of Tommy as an incompetent, the chicken wing scene demonstrates Richard's ability to recognise a teachable moment and his willingness to help Tommy improve. During this scene, Tommy whispers the phrase "chicken wings" to himself, triggering a sales mindset that helps him successfully make a sale.
Recognising the importance of this moment, Richard pauses to recount and probe the motivation behind Tommy's sudden sales acumen. By doing so, Richard helps Tommy realise his own business potential and the power of associative triggers in unlocking his creative zone. This concept, referred to as "unconscious competence" by Maslow, highlights the idea that skills can become second nature through practice, although we may not always recognise our own strengths.
In this teachable moment, Richard demonstrates the value of mentorship and self-awareness. By taking the time to understand and encourage Tommy's abilities, Richard helps him tap into his hidden talents and unlock his true potential. This scene serves as a reminder that sometimes, we need someone else to hold up a mirror to our strengths and help us recognise our own value.
Overall, the chicken or chicken scene in Tommy Boy is more than just a comedic moment; it showcases the power of self-discovery, mentorship, and the importance of creating associative triggers to enhance performance and creativity.
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Tommy's business acumen
Tommy Boy, a 1995 comedy movie, has a famous scene where the character Tommy, played by Chris Farley, whispers the words "chicken or chicken" to himself. This phrase serves as a trigger, activating a sales mindset that helps him sell brake pads. This scene offers valuable insights into Tommy's business acumen and provides lessons in personal motivation and sales strategy.
Another aspect of Tommy's business acumen is his ability to leverage his emotions and turn them into a powerful selling tool. In the movie, Tommy's partner Richard calls him an "ungrateful, moronic, worthless, no-selling waste of space," which triggers an outburst from Tommy about his sales abilities. Channeling his frustration and rejection, Tommy taps into a hysterical and overdramatic state that ultimately contributes to his success in selling brake pads. This scene highlights the importance of passion and emotion in business and how they can be harnessed to fuel outstanding sales performances.
Additionally, Tommy's business acumen extends beyond his personal skills. He also possesses a keen understanding of customer behaviour and the importance of customer service. In one scene, Tommy shoves a customer, an action that his partner Richard initially perceives as rude and unnecessary. However, Tommy's action is later justified as a form of "tough love," as it helps him close a sale and ultimately benefits the customer. This episode showcases Tommy's intuitive grasp of customer dynamics and the impact of personal connection on sales, challenging traditional notions of customer service.
In conclusion, Tommy's business acumen in the movie "Tommy Boy" is exemplified through his creative use of associative triggers, his ability to harness emotions for sales, and his intuitive understanding of customer behaviour. His unique approach to sales, though unconventional, yields successful results and provides valuable lessons for anyone looking to improve their business skills or personal motivation strategies.
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Frequently asked questions
Tommy Boy.
The stars of Tommy Boy include Chris Farley, David Spade, Brian Dennehy, Bo Derek, Dan Aykroyd, and Rob Lowe.
The line is said by Tommy Callahan, played by Chris Farley, in a scene where he is trying to sell brake pads.
The line serves as a trigger for Tommy's sales subroutine, helping him snap into the appropriate state of mind for selling.
Yes, another popular line from the movie is "To shove people is to love people," which is said by Richard, played by David Spade.






































