Claire Thompson
Church's Chicken is a quick-service restaurant chain that specializes in Original and Spicy Chicken. They introduced the $5 Real Big Deal, a meal option that allows customers to create their own meals from thousands of flavor combinations. The deal includes a choice of 2 pieces of mixed chicken or 3 Tender Strips, 2 home-style side dishes, a Honey-Butter Biscuit, and a signature Jalapeño pepper, all for just $5. The $5 Real Big Deal was first introduced in August 2017 and was brought back in 2018 due to its positive consumer response.
| Characteristics | Values |
|---|---|
| Number of pieces of chicken | 2 mixed pieces or 3 Tender Strips |
| Chicken options | Original or spicy |
| Number of sides | 2 |
| Side options | Baked macaroni & cheese, Jalapeño Cheese Bombers, fried okra, corn-on-the-cob, green beans, mashed potatoes |
| Extras | Honey-Butter Biscuit, Jalapeño pepper, Raspberry Habanero Dipping Sauce |
| Price | $5 |
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What You'll Learn
The $5 Real Big Deal
Church's Chicken® introduced the $5 Real Big Deal, a customized meal with thousands of flavour combinations, to offer its customers a high-value meal at an affordable price. The deal includes a choice of either two pieces of mixed chicken or three Tender Strips® in original or spicy flavours. Customers can also select any two of Church's delicious and unique home-style side dishes, including baked macaroni & cheese, Jalapeño Cheese Bombers™, fried okra, corn-on-the-cob, creamy mashed potatoes, and green beans.
Each $5 Real Big Deal is topped off with Church's scratch-made Honey-Butter Biscuit™ and a signature jalapeño pepper, which can be squeezed over the chicken for an extra spicy kick, a custom flavour tradition dating back to 1952. The $5 Real Big Deal was first introduced in August 2017 and was brought back in 2018 due to overwhelmingly positive consumer response.
The deal provides a considerable amount of quality food at an unbeatable price. It gives customers the freedom to create their own 'real big meal' and choose from a wide variety of options, making it a unique and exciting dining experience. Church's Chicken® has also introduced new features and flavours to the deal, such as the option to choose Tender Strips® as the featured chicken choice and Jalapeño Cheese Bombers® as one of the side items.
In addition to the $5 Real Big Deal, Church's Chicken® also offers the $15 Real Big Family Deal, a generous meal that can feed four or more people. This deal includes 12 pieces of chicken and the choice of any two large sides for just $15. Both deals offer exceptional value and flexibility, allowing customers to enjoy a delicious and satisfying meal that suits their preferences and budget.
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Customizable meal with thousands of combinations
Church's Chicken's $5 Real Big Deal is a customizable meal with thousands of combinations. Customers can choose either two pieces of mixed chicken or three Tender Strips, in original or spicy flavours. They can then select any two of Church's delicious and unique home-style side dishes, including baked macaroni & cheese, Jalapeño Cheese Bombers, fried okra, corn-on-the-cob, green beans, or mashed potatoes.
Each $5 Real Big Deal is topped off with Church's scratch-made Honey-Butter Biscuit and a signature jalapeño pepper, which can be squeezed over the chicken for an extra spicy kick. This is one of the brand's most beloved custom flavour traditions, dating back to 1952.
The $5 Real Big Deal gives guests the freedom to create their own 'real big meal' from thousands of flavour combinations, all for just $5. It offers a considerable amount of quality food at an unbeatable price, and guests can enjoy the same meal at the same price, regardless of the combination they choose.
The $5 Real Big Deal was created in direct response to guest feedback, aiming to make value more accessible through additional variety at affordable price points. Church's executives believe that the value and control provided to guests have contributed to the success of the deal, which has received overwhelmingly positive consumer responses.
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Includes fried chicken, Tender Strips, or both
Church's Chicken $5 Real Big Deal offers customers a wide variety of options to choose from. The deal includes either 2 pieces of mixed chicken or 3 Tender Strips, which are boneless strips of juicy, white-meat chicken covered in the brand's signature batter and breading. The chicken can be chosen in original or spicy flavours.
The meal also includes a choice of two home-style side dishes. The options for sides include baked macaroni & cheese, Jalapeño Cheese Bombers (creamy cheddar cheese bites with diced jalapeño pepper coated in a crispy crunchy exterior), fried okra, corn-on-the-cob, green beans, and mashed potatoes.
The $5 Real Big Deal is topped off with Church's scratch-made Honey-Butter Biscuit and a signature jalapeño pepper, which can be squeezed over the chicken for an extra spicy kick. This tradition of adding jalapeño pepper dates back to 1952 and is one of the brand's most beloved custom flavour traditions.
The $5 Real Big Deal provides customers with thousands of possible combinations of flavours and offers a considerable amount of food for a low price. It gives customers the freedom to create their own 'real big meal' and enjoy a variety of options at affordable price points.
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Choice of two home-style sides
The $5 Real Big Deal from Church's Chicken offers customers a wide variety of options to choose from, including two home-style sides. The sides available include classic comfort foods like baked macaroni and cheese, fried okra, and corn on the cob. For those who enjoy a spicy kick, the Jalapeño Cheese Bombers are a unique option, featuring creamy cheddar cheese bites with diced jalapeño peppers coated in a crispy exterior.
The ability to choose two sides allows customers to create a well-rounded meal that suits their preferences. The sides provide a balance to the fried chicken options, ensuring that the meal is not only delicious but also satisfying. With the $5 Real Big Deal, Church's Chicken has created a value-driven offering that gives customers the freedom to customize their meal according to their tastes and cravings.
The home-style sides are an essential component of the deal, providing variety and allowing customers to explore different flavor combinations. The options cater to different dietary preferences, with vegetarian choices like baked macaroni and cheese, and fried okra for those who enjoy a crispy texture. The sides also add a sense of familiarity to the meal, evoking the comfort of home-cooked meals.
In addition to the two sides, the $5 Real Big Deal includes either two pieces of mixed chicken or three Tender Strips, available in original or spicy flavors. The meal is completed with a scratch-made Honey-Butter Biscuit and a signature jalapeño pepper, adding a spicy kick that Church's Chicken fans have enjoyed since 1952.
The $5 Real Big Deal offers an exceptional value proposition, providing customers with a substantial and customizable meal at an affordable price. By including two home-style sides, Church's Chicken ensures that customers can create a well-balanced and satisfying dining experience, making it a popular choice for individuals and families alike.
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Signature Honey-Butter Biscuit and Jalapeño pepper
Church's Chicken's $5 Real Big Deal is a meal that offers thousands of flavour combinations. The meal includes a signature honey-butter biscuit and a jalapeño pepper, which has been a brand tradition since 1952.
The honey-butter biscuit is scratch-made and freshly baked from a recipe that dates back to the founding of Church's Chicken in 1952. The biscuit is a hallmark of the brand and is included with every $5 Real Big Deal. It is a key component of the meal, providing a sweet and buttery contrast to the spicy and savoury elements of the chicken and sides.
The jalapeño pepper is another signature element of the $5 Real Big Deal. It can be squeezed over the chicken to add an extra spicy kick, a tradition that guests have enjoyed for decades. The jalapeño pepper is a key part of the brand's custom flavour profile and is included with every $5 Real Big Deal. It adds a unique and distinctive flavour to the meal, enhancing the taste of the chicken and sides.
The $5 Real Big Deal offers an incredible value proposition, allowing guests to create their own unique meal combinations from a wide variety of options. The inclusion of the signature honey-butter biscuit and jalapeño pepper, along with the choice of chicken and sides, makes it a highly customizable and satisfying meal that has become a beloved favourite among Church's Chicken fans.
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Frequently asked questions
Church's Chicken's $5 Real Big Deal is a meal deal that lets customers choose from thousands of flavor combinations, including different types of chicken, sides, and biscuits, for just $5.
Customers can choose either 2 pieces of mixed chicken or 3 Tender Strips in original or spicy flavors.
Customers can choose any two sides from options like baked macaroni & cheese, Jalapeño Cheese Bombers, fried okra, corn-on-the-cob, green beans, and mashed potatoes.
