
Chicken of the Sea is a brand name for canned tuna. The name was first adopted in the 1950s by the Van Camp Sea Food Company, which was founded in 1914 when Gilbert Van Camp purchased the California Tuna Canning Company. The name was chosen because the white albacore tuna reminded fishermen of chicken due to its mild flavor and white color. The name was also intended to highlight the low cost of tuna compared to other seafood, just as chicken is inexpensive compared to other meats. Today, Chicken of the Sea is owned by the Thai Union Group and sells a variety of seafood products, including tuna, salmon, and shrimp.
| Characteristics | Values |
|---|---|
| Company | Chicken of the Sea |
| Company Type | Packager and provider of seafood |
| Company Owner | Thai Union Group |
| Company Location | Samut Sakhon, Thailand |
| Company Founded | 1914 |
| Company Founder | Gilbert Van Camp |
| Company History | Purchased California Tuna Canning Company, rebranded as Van Camp Sea Food Company in 1914; adopted "Chicken of the Sea" slogan in the 1950s; purchased by Ralston Purina in 1963; sold to PT Mantrust in 1988; purchased by Tri-Union Seafoods LLC in 1997 |
| Branded Products | Tuna, salmon, clams, crab, shrimp, mackerel, oysters, kippers, sardines |
| Brand Name Origin | White albacore tuna, known for its light colour and mild flavour, reminded fishermen of chicken |
| Brand Name Popularity | Successful advertising slogan, led to increased brand awareness |
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What You'll Learn
- Chicken of the Sea is a brand name for canned tuna
- White albacore tuna is called 'chicken of the sea' due to its light colour and mild flavour
- Tuna is versatile like chicken, and can be used in a variety of recipes
- Chicken of the Sea is owned by Thai Union Group, Thailand
- Chicken of the Sea was founded in 1914 by Gilbert Van Camp

Chicken of the Sea is a brand name for canned tuna
The company's official explanation for the name is that, in the past, fishermen referred to white albacore tuna as "chicken of the sea" because of its similar taste, texture, and appearance to chicken. This association with chicken made it a popular and recognisable name for a brand of canned tuna. The name also references the low cost of tuna compared to other seafood, just as chicken is typically less expensive than other meats.
Over time, the brand name "Chicken of the Sea" became well-known and established in the canned seafood industry. In 1963, the Van Camp Seafood Company was acquired by Ralston Purina, and the brand changed hands several times before being purchased by the Thai Union Group, which now owns it. Today, Chicken of the Sea offers a range of seafood products, including canned tuna, salmon, clams, crab, shrimp, and more.
The brand name "Chicken of the Sea" has become so iconic that it is often used interchangeably with canned tuna itself. The name has even sparked curiosity and confusion, as seen in pop culture moments like Jessica Simpson's famous quote from her 2003 reality TV show. Despite the name, canned tuna does not actually taste like chicken, but the association highlights the versatility and ease of using canned tuna in various recipes, similar to how chicken can be prepared in different ways.
In conclusion, "Chicken of the Sea" is a well-known brand name for canned tuna that originated from fishermen's colloquial description of white albacore tuna. The brand name has helped establish the company's presence in the seafood industry, and its unique name continues to capture interest and recognition from consumers.
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$12.48 $15.76

White albacore tuna is called 'chicken of the sea' due to its light colour and mild flavour
Tuna is commonly referred to as "chicken of the sea". This association is due to the historical connection between the two. In the past, fishermen referred to white albacore tuna as "chicken of the sea" because of its light colour and mild flavour, which reminded them of chicken. This nickname was then adopted as a brand name for canned tuna, becoming widely recognised and contributing to the popularity of the product.
The phrase "chicken of the sea" was first used by fishermen to describe the taste and appearance of white albacore tuna. The light colour and mild flavour of the fish resembled that of chicken meat, hence the nickname. Over time, this phrase became widely associated with tuna and was eventually adopted as a brand name for canned tuna products.
The brand name "Chicken of the Sea" was first used in the 1950s by the Van Camp Sea Food Company, which was later purchased by Ralston Purina in 1963. The unique name, along with the iconic blonde mermaid mascot, Catalina, helped to boost the brand's recognition and popularity.
White albacore tuna, often referred to as "chicken of the sea", has a milder taste and lighter colour compared to other types of tuna. This makes it a versatile ingredient in recipes where a strong fish flavour is not desired. Nutritionally, it is a good source of omega-3 fatty acids and protein, offering similar benefits to chicken in terms of health and culinary applications.
While the term "chicken of the sea" specifically refers to white albacore tuna, it has also become a general association for all tuna. This is evident in the canned tuna market, where various brands, including "Chicken of the Sea", offer different varieties of tuna for consumers who appreciate its convenience, nutritional value, and versatility in recipes.
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Tuna is versatile like chicken, and can be used in a variety of recipes
Tuna is indeed versatile like chicken and can be used in a variety of recipes. It is loaded with health-boosting vitamins and minerals and offers a hearty dose of protein. It can be easily added to dishes without the prep work needed for chicken, making it a quick and convenient option for meals. For example, a simple canned tuna can be used to make a satisfying tuna casserole or a spruced-up tuna salad.
The term "Chicken of the Sea" specifically refers to white albacore tuna, which has a lighter flavour and colour compared to other types of tuna. This variety of tuna is also known as "light tuna" and includes several species, such as yellowfin and skipjack. White tuna, on the other hand, is made solely from albacore and has a milder taste, making it suitable for recipes where a strong fish flavour is not desired.
The origin of the phrase "Chicken of the Sea" dates back to the early 20th century when fishermen coined the term to describe the taste and appearance of white albacore tuna. In 1914, the Van Camp Seafood Company, founded by Gilbert Van Camp, began canning and selling seafood. In 1930, the company rebranded and adopted the now-famous moniker "Chicken of the Sea" for its tinned tuna products. The name was chosen to describe the mild flavour and colour of the albacore tuna, reminiscent of chicken. The brand name became so popular that it is now synonymous with tuna, and the company is officially known as Chicken of the Sea.
The brand has expanded its product line over the years, offering canned, pouched, and cupped seafood items, including tuna, salmon, clams, crab, shrimp, mackerel, oysters, kippers, and sardines. The company has changed hands several times, and its headquarters are now in El Segundo, California.
Interestingly, in Japan, "canned tuna" is referred to as "sea chicken," further emphasising the similarities between chicken and tuna in different cultures.
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Chicken of the Sea is owned by Thai Union Group, Thailand
Chicken of the Sea is a packager and provider of seafood, owned by the Thai Union Group, based in Samut Sakhon, Thailand. The brand is attached to canned, pouched, and cupped seafood products, including tuna, salmon, clams, crab, shrimp, mackerel, oysters, kippers, and sardines.
The company was founded in the United States in 1914 when Gilbert Van Camp, son of Frank Van Camp, moved to San Pedro, Los Angeles, and purchased the California Tuna Canning Company. He renamed it the Van Camp Sea Food Company and, in the 1950s, adopted the advertising slogan "Chicken of the Sea" to describe the taste. The phrase proved so successful that it soon became the company name.
In 1963, the Van Camp Seafood Company was purchased by Ralston Purina. In 1988, Ralston sold its Van Camp division to an Indonesian corporation, PT Mantrust, which later faced financial difficulties. The primary creditor, Prudential Life Insurance Company, became the majority owner. In 1997, the company was purchased by the investment group Tri-Union Seafoods LLC, which included Thai Union International Inc. as one of its three partners.
In 2000, Tri-Marine International Inc. and Edmund A. Gann sold their 50% interest in Chicken of the Sea to Thai Union International Inc., making Thai Union the sole owner of the company. Thai Union then formed Chicken of the Sea International, which merged with Tri-Union International LLC. In 2003, Chicken of the Sea acquired Empress International, an importer of frozen shrimp and other shellfish, increasing its annual sales to US$600 million.
In 2006, Thai Union formed Chicken of the Sea Frozen Foods, a new division focusing on premium-quality fresh and frozen seafood products. This division enhanced the brand's awareness and distribution in the food service and retail industries.
Chicken of the Sea is one of the largest tuna brands in the United States and is known for its iconic mermaid mascot, Catalina, introduced in the 1950s. The company has faced criticism from Greenpeace and other organizations for its environmental and labour practices, with calls for more sustainable and ethical sourcing in its supply chain.
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Chicken of the Sea was founded in 1914 by Gilbert Van Camp
Chicken of the Sea, a packager and provider of seafood, was founded in 1914 by Gilbert Van Camp, son of Frank Van Camp. Gilbert Van Camp moved to San Pedro, Los Angeles, and purchased the California Tuna Canning Company, renaming it the Van Camp Sea Food Company. The company initially focused on canning albacore and, later, yellowfin tuna, with the California Tunny Canning Company being the first to commercially pack yellowfin tuna.
In the 1950s, the company adopted the advertising slogan "Chicken of the Sea", a phrase devised to describe the taste and colour of white albacore tuna, which fishermen likened to chicken due to its mild flavour and white, flaky flesh. The slogan proved so successful that it soon became the company name. The company also introduced its iconic mermaid mascot, Catalina, in the 1950s, modelled after Grace Lee Whitney, who played Yeoman Janice Rand on Star Trek: The Original Series.
Over time, Chicken of the Sea expanded its product offerings beyond tuna to include other seafood items such as salmon, clams, crab, shrimp, mackerel, oysters, kippers, and sardines. The company changed hands several times, being sold to Ralston Purina in 1963, then to an Indonesian corporation, PT Mantrust, in 1988. In 1997, the company was acquired by the investment group Tri-Union Seafoods LLC, which included Thai Union International Inc. as one of its partners.
Today, Chicken of the Sea is owned by the Thai Union Group and continues to be a leading brand in the seafood industry, known for its commitment to sustainability and dolphin-safe fishing practices. The company has enhanced its brand awareness and distribution through initiatives like Chicken of the Sea Frozen Foods, which focuses on premium fresh and frozen seafood products.
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Frequently asked questions
Chicken of the Sea is a brand name for canned tuna. The name was chosen because the white albacore tuna it contained reminded fishermen of chicken due to its mild flavour and light colour.
Chicken of the Sea sells many types of seafood, including salmon, clams, crab, shrimp, mackerel, oysters, kippers, and sardines.
Yes, white tuna is more moderate in taste and has a semi-firm texture. It is always albacore. Light tuna has a more potent, fishy flavour and a softer texture. It can be made from a combination of several varieties of fish, including yellowfin and skipjack.
In Japan, canned tuna is referred to as "sea chicken".










































