Jake Harper
McDonald's has confirmed that its Snack Wrap will return to the menu in 2025, nine years after it was discontinued. The wrap, which was first introduced in 2006, featured chicken, shredded lettuce and cheese, with either ranch or honey mustard sauce, all wrapped inside a tortilla. While the fast-food giant has not yet revealed the exact date of the wrap's return, it has hinted that it will be available on the 14th of an unspecified month before October.
| Characteristics | Values |
|---|---|
| Date of return | Sometime in 2025, possibly June |
| Day of return | 14th of a month |
| Month of return | Before October |
| Exact date | Not confirmed |
| McDonald's response | "I cannot confirm or deny" |
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What You'll Learn
McDonald's confirms Snack Wraps will return in 2025
McDonald's has confirmed that its Snack Wraps will be returning to the menu in 2025. The fast-food giant teased the return of the cult-favorite menu item on social media, posting "snack wraps 0x.14.2025". This indicates that the wraps will be available on the 14th of an unspecified month before October.
The Snack Wrap, which first hit the McDonald's menu in 2006, was discontinued in 2016. The item consisted of chicken breast meat (grilled or crispy), lettuce, cheese, and sauce, wrapped in a soft flour tortilla. The wrap had several different iterations over the next decade, but its main ingredients remained the same.
McDonald's U.S. President Joe Erlinger confirmed on "Good Morning America" in December 2024 that the Snack Wrap would be making a comeback in 2025. He stated, "The Snack Wrap will be back in 2025. This has a cult following. I get so many emails into my inbox about this product. It will be back in 2025." However, Erlinger did not reveal the exact date, citing competitive reasons.
The return of the Snack Wrap is part of McDonald's increased focus on chicken-based menu items. The company has also introduced a new chicken strip offering and the Chicken Big Mac, contributing to its chicken market share growth in the U.S. and France. McDonald's CEO Chris Kempczinski stated, "We're excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026."
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Chicken wraps discontinued in 2016
McDonald's chicken wraps, also known as Snack Wraps, were discontinued in 2016. They were first introduced in 2006 and spent 10 years on the menu before their discontinuation. The wraps featured chicken breast meat (grilled or crispy), lettuce, cheese, and sauce, all wrapped in a soft flour tortilla.
The decision to discontinue the wraps was made by McDonald's corporate team, who wanted to streamline back-of-house operations. They felt that the time taken to assemble the wraps could be better utilised in serving a simpler menu of classics. Despite this, the Snack Wrap had developed a cult following during its time on the menu, and its discontinuation sent shockwaves through the internet.
Some individual franchises continued to offer the wraps until 2020, when it was removed nationwide due to menu simplification during the COVID-19 pandemic. However, in 2025, McDonald's announced the return of the Snack Wrap, along with other chicken-based items, although the exact date of its return is yet to be confirmed.
The wrap's return has been teased by McDonald's for almost two years, with the company dropping hints and clues about its potential comeback. The announcement of the wrap's return has excited fans and generated speculation about the exact date it will be back on the menu.
In addition to the Snack Wrap, McDonald's has also introduced or teased other chicken-based items, such as the Chicken Big Mac, chicken strips, and the McCrispy Strips. The company has expressed its intention to focus on chicken-based menu items and expand its chicken portfolio, aiming to add another point of chicken market share by the end of 2026.
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McDonald's teases return date on social media
McDonald's has teased the return of its Snack Wrap on social media, sending fans into a frenzy. The fast-food giant took to social media on April 15, 2025, to drop a cryptic clue about the wrap's comeback, posting "snack wraps 0x.14.2025". While the post confirms the return date as the 14th of an unspecified month in 2025, it has sparked intense speculation among eager customers.
The Snack Wrap, a fan-favorite menu item, was discontinued in 2016, though some restaurants continued to offer it until 2020. The wrap featured chicken breast meat (grilled or crispy), lettuce, cheese, and sauce, wrapped in a soft flour tortilla. Its removal from the menu caused a stir online, with many customers expressing their disappointment.
In December 2024, McDonald's USA President Joe Erlinger confirmed on "Good Morning America" that the Snack Wrap would indeed be making a comeback in 2025. However, he stopped short of providing an exact date, citing competitive reasons. The latest social media teaser from McDonald's has only added to the anticipation, with many customers attempting to decipher the cryptic clue.
One social media user speculated that the wrap would return in June, to which McDonald's playfully responded, "I cannot confirm or deny or confirm." The fast-food chain's cryptic response has only fueled the excitement, with fans eagerly awaiting further updates. In addition to the Snack Wrap, McDonald's has also hinted at the introduction of new chicken-based items, including the Chicken Big Mac and new chicken strips, as part of its focus on expanding its chicken offerings.
The return of the Snack Wrap and the introduction of new chicken items demonstrate McDonald's response to the emerging chicken craze among consumers. With competitors such as Raising Cane's and Chick-fil-A gaining traction in the industry, McDonald's is shifting its focus to chicken-based menu items to stay competitive and meet customer demands. The upcoming months promise to be exciting for McDonald's fans, as they eagerly await the return of the beloved Snack Wrap and explore the new chicken additions to the menu.
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Chicken-based menu items are a focus for McDonald's
McDonald's is bringing back its Snack Wrap in 2025, nine years after it was discontinued. The wrap, which was first introduced in 2006, features chicken, shredded lettuce and cheese, topped with either ranch or honey mustard sauce, and wrapped in a tortilla. The fast-food giant has also confirmed the return of its Chicken Big Mac and the launch of a new chicken strip, as well as other chicken-based items.
The return of the Snack Wrap and other chicken-focused offerings is part of McDonald's strategy to focus on chicken-based menu items. This shift comes in response to the success of chicken-centric fast-food chains like Raising Cane's and Chick-fil-A, and the emerging chicken craze among consumers.
During a Q4 earnings call in February 2025, McDonald's CEO Chris Kempczinski highlighted the company's excitement about the opportunities within its chicken portfolio. He stated that they aim to add another point of chicken market share by the end of 2026.
The company has already begun expanding its chicken offerings, with the introduction of the McCrispy, a fried crispy chicken sandwich available in over 70 markets, and plans to bring it to nearly all markets by the end of 2025. Additionally, McDonald's has teased the relaunch of McCrispy Strips, a key ingredient in the Snack Wrap, and a new Creamy Chili Dip to accompany the chicken strips.
While the exact date of the Snack Wrap's return remains unknown, McDonald's has hinted that it will be on the 14th day of an unspecified month in 2025. The company's social media posts and responses to curious customers have only added to the anticipation, with McDonald's stating, "I cannot confirm or deny or confirm."
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Fans speculate the return date will be in June
Fans of the McDonald's Snack Wrap have been eagerly awaiting the return of the menu item, which was discontinued in 2016 (though some restaurants continued to offer it until 2020). In December 2024, McDonald's U.S. President Joe Erlinger confirmed on Good Morning America that the fan-favourite wrap would be making a comeback in 2025, though the exact date was not announced.
On April 15, 2025, McDonald's teased a more specific return date on social media, posting "snack wraps 0x.14.2025," indicating that the item would return on the 14th day of an unspecified month before October. Fans speculated that the return date will be June 14, 2025, with one social media user commenting, "I'm betting on June," to which McDonald's replied, "I cannot confirm or deny." Another user suggested rebranding the item as the "Summer Snack Wrap" for its supposed June release.
While McDonald's has not confirmed the exact return date, the company has been teasing the wrap's comeback and generating excitement among fans. The Snack Wrap's return is part of McDonald's increased focus on chicken-based menu items, including the introduction of new products and the testing of chicken-based offerings in select markets. The company has also been rolling out the Chicken Big Mac and adding new chicken strip options.
With the return date speculated to be in June 2025, fans are eagerly awaiting official confirmation from McDonald's and the chance to enjoy the Snack Wrap once again.
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Frequently asked questions
McDonald's Snack Wraps are set to make a comeback in 2025, though the exact date is still unknown.
The original Snack Wrap, which debuted in 2006, featured chicken, shredded lettuce and shredded cheese, topped with either ranch or honey mustard and wrapped inside a tortilla.
The Snack Wrap was discontinued in 2016, though some restaurants continued to offer it until 2020.
McDonald's has several other chicken-based items on its menu, including the Chicken Big Mac, McCrispy Strips, and a new chicken strip offering.
