Lucas Delgado
Chipotle fans, rejoice! Chicken al Pastor is back on the menu as of March 12, 2024, after leaving customers devastated when it was removed in August 2023. The popular dish, which features bold flavours of adobo, morita peppers, and ground achiote with a splash of pineapple and fresh lime and cilantro, is now available at Chipotle locations across North America, the United Kingdom, and Europe. To celebrate its return, Chipotle offered a \$0 delivery fee promotion for orders placed through their app and website in the US and Canada from March 14 to March 24, with similar offers in the UK and France. Chicken al Pastor was first introduced in March 2023 and quickly became a fan favourite, accounting for about one in five transactions. Its return comes after customers flooded Chipotle's social media platforms with requests to bring back the dish, with some even saying they'd name their firstborn Al Pastor or get it tattooed on their forehead!
| Characteristics | Values |
|---|---|
| Date of return | 12 March 2024 |
| Availability | Across North America, the UK and Europe |
| Duration | Limited time |
| Previous availability | March 2023-August 2023 |
| Delivery fee | $0/£0/€0 from 14-24 March 2024 in the US and Canada |
| Delivery fee | £0 on Uber Eats orders over £15 from 14-28 March in the UK |
| Delivery fee | €0 on Deliveroo from 14-28 March in France |
| Most popular order | Chicken al Pastor burrito bowl with white rice, black beans, fresh tomato salsa, roasted chilli-corn salsa, cheese and guacamole |
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What You'll Learn
- Chicken al pastor returns to Chipotle menus worldwide in March 2024
- Chicken al pastor was first introduced in March 2023
- Chicken al pastor accounted for one in five transactions at Chipotle
- Chipotle celebrates the return of chicken al pastor with a $0 delivery fee offer
- Chicken al pastor is made with bold flavours like adobo, morita peppers, and ground achiote
Chicken al pastor returns to Chipotle menus worldwide in March 2024
Chicken al pastor is back on the menu at Chipotle restaurants worldwide as of 12 March 2024. The limited-time menu item will be available at all Chipotle locations in North America, the United Kingdom, and Europe.
Chicken al pastor was first introduced in March 2023 and quickly became one of the chain's most successful product launches. It accounted for about one in five transactions and received three times more requests on social media than any other limited-time offering. The dish features bold flavours like adobo, morita peppers, and ground achiote with a splash of pineapple and fresh lime and cilantro.
To celebrate the return of chicken al pastor, Chipotle is offering a £0 delivery fee on all orders placed through the Chipotle app, Chipotle.com, and Chipotle.ca from 14 March through 24 March in the US and Canada. In the UK, a £0 delivery fee will be offered on Uber Eats orders of at least £15 from 14 March through 28 March. Similarly, fans in France can enjoy a €0 delivery fee offer on via Deliveroo from 14 March through 28 March.
The most popular way to order chicken al pastor is in a burrito bowl with white rice, black beans, tomato salsa, roasted chilli-corn salsa, cheese, and guacamole. According to Nevielle Panthaky, Chipotle's vice president of culinary, this combination "layers for the perfectly balanced bite with the right level of sweetness, acidity, and heat."
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Chicken al pastor was first introduced in March 2023
Chicken al pastor was first introduced by Chipotle in March 2023. It was the company's first global menu innovation, and it quickly became one of the chain's most successful product launches ever, accounting for about 20% of transactions. The dish is made with chicken, a marinade of morita peppers and ground achiote, a splash of pineapple, and a finish of lime and cilantro. It is typically served in a burrito bowl with white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, cheese, and guacamole.
The popularity of chicken al pastor was immediate and widespread, with customers across the globe raving about its bold and sophisticated flavours. It was so well-liked that it drove incremental traffic to Chipotle and attracted new customers. According to Chipotle's vice president of culinary, Nevielle Panthaky, the dish "layers for the perfectly balanced bite with the right level of sweetness, acidity, and heat."
The success of chicken al pastor led to its quick disappearance from the menu just a few months after its introduction, leaving fans devastated and pleading for its return. Many took to social media to express their love for the dish and request its comeback, with some even stating they would go to great lengths, such as naming their first-born "Al Pastor" or getting a tattoo, to bring it back.
Due to the immense popularity and demand from customers, Chipotle brought back chicken al pastor in March 2024, just a year after its initial launch. The company celebrated the return with a limited-time $0 delivery fee offer on all chicken al pastor orders placed through their app and website in the US and Canada. In the UK and France, similar delivery promotions were offered through Uber Eats and Deliveroo, respectively.
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Chicken al pastor accounted for one in five transactions at Chipotle
Chicken al pastor has returned to Chipotle menus across North America, the United Kingdom, and Europe, much to the delight of fans. The limited-time offering, which debuted in March 2023, quickly became one of the chain's most successful product launches, with one in five transactions including the new menu item.
The popularity of chicken al pastor is evident in the enthusiastic requests from customers since its removal from the menu in August 2023. Chief Brand Officer Chris Brandt confirmed that "about one in five transactions included Chicken al Pastor when it was featured on our menu last year." This made it the fastest item to be brought back to the menu in Chipotle's history.
Chicken al pastor is a protein-based dish featuring bold flavors. It is marinated in morita peppers and ground achiote, with a splash of pineapple, and finished with fresh lime and cilantro. The dish can be served in a bowl, burrito, or salad, and the most popular way to order it is in a burrito bowl with white rice, black beans, tomato salsa, roasted chili-corn salsa, cheese, and guacamole.
The return of chicken al pastor to Chipotle's menu was marked with a $0 delivery fee offer on all orders containing the dish placed through the Chipotle app, Chipotle.com, and Chipotle.ca from March 14 through March 24 in the U.S. and Canada. In the U.K., a similar offer was available on Uber Eats orders over £15 from March 14 through March 28. Fans in France could also enjoy a €0 delivery fee offer via Deliveroo during the same period.
Chicken al pastor's return to Chipotle's menu is a testament to the company's commitment to delivering popular and innovative dishes that meet customer demands and expectations. The dish's success has driven incremental traffic to Chipotle, attracting new customers and boosting transactions.
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Chipotle celebrates the return of chicken al pastor with a $0 delivery fee offer
Chipotle Mexican Grill is bringing back its fan-favourite Chicken al Pastor to restaurants worldwide for a limited time starting March 12, 2024. The menu item was first introduced in March 2023 and quickly became one of the chain's most successful product launches, accounting for about 20% of transactions. Chicken al Pastor is a craveable protein featuring bold flavours like adobo, morita peppers, and ground achiote with a splash of pineapple and fresh lime and cilantro.
Chicken al Pastor was removed from the menu in August 2023, and since then, fans have flooded Chipotle's social media platforms with requests to bring back the meal. There have been three times more requests to "bring back Chicken al Pastor" on social media than any other limited-time offering in the brand's history. The unofficial Chicken al Pastor fan club has demonstrated the great lengths they would go to, with one fan saying they would name their first-born son "Al Pastor" and another saying they would get it tattooed on their forehead.
Chief Brand Officer Chris Brandt said, "About one in five transactions included Chicken al Pastor when it was featured on our menu last year. Given the performance and the fans wanting its return so enthusiastically, we are thrilled to make this the fastest item to ever come back to Chipotle."
To celebrate the return of Chicken al Pastor, Chipotle is offering a $0 delivery fee from March 14 through March 24 on all Chicken al Pastor orders placed via the Chipotle app and online in the U.S. and Canada. In the U.K., the same offer applies to chicken al pastor orders over £15 made on Uber Eats from March 14 through March 28. Fans in France can enjoy a €0 delivery fee offer on via Deliveroo from March 14 through March 28.
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Chicken al pastor is made with bold flavours like adobo, morita peppers, and ground achiote
Chicken al pastor is back on the Chipotle menu as of March 12, 2024. The popular dish was first introduced in March 2023 and quickly became one of the chain's most successful product launches, accounting for about 20% of transactions.
Chicken al pastor features bold flavours like adobo, morita peppers, and ground achiote. The marinade is made with morita peppers and ground achiote, with a splash of pineapple, and is finished with fresh lime and cilantro. The dish is served on a bowl, burrito, or salad, with popular sides including white rice, black beans, fresh tomato salsa, roasted chilli-corn salsa, cheese, and guacamole.
Adobo is a popular seasoning in Mexican cuisine, often used to add flavour to meat dishes. It is made by mixing ground chilli peppers with other ingredients such as garlic, vinegar, and oregano. Morita peppers, on the other hand, are a type of chilli pepper that is commonly used in Mexican cooking. They have a unique, smoky flavour and a moderate level of spiciness. Ground achiote, also known as annatto, is a spice made from the seeds of the achiote tree. It has a mild, nutty flavour and a bright orange colour, which adds a distinctive hue to dishes.
These three ingredients—adobo, morita peppers, and ground achiote—come together to create the distinctive, bold flavour of Chicken al Pastor. The dish has received rave reviews from customers, with many taking to social media to petition for its return after it was removed from the menu in August 2023. Chipotle has answered these calls, bringing back the fan-favourite item for a limited time across North America, the UK, and Europe.
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Frequently asked questions
Chicken al pastor returned to Chipotle on March 12, 2024.
Chicken al pastor is available at Chipotle locations in North America, the United Kingdom, and Europe.
No, chicken al pastor is only available for a limited time.
Chicken al pastor is a protein option featuring bold flavors like adobo, morita peppers, and ground achiote with a splash of pineapple and fresh lime and cilantro.
You can order chicken al pastor through the Chipotle app, online, or in-store at any participating Chipotle location.
