Lucas Delgado
The Chicken Big Mac, a twist on the original Big Mac, was introduced at McDonald's in the US on 10 October 2024. The new sandwich, featuring two tempura-battered chicken patties, lettuce, cheese, pickles, and the signature Big Mac sauce, was made available at participating locations for a limited time. The Chicken Big Mac had previously made a brief appearance in some McDonald's restaurants in Miami in 2022.
| Characteristics | Values |
|---|---|
| Date of release in the US | October 10, 2024 |
| Availability | Limited time and while supplies last |
| Locations | Participating McDonald's restaurants across the US |
| Price | $4.59 in Indianapolis, $5.99 in El Paso, Texas |
| Previous availability | Miami in 2022, the UK and Ireland in 2022, Australia |
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What You'll Learn
The Chicken Big Mac was released in the US on 10 October 2024
The Chicken Big Mac, McDonald's highly anticipated sandwich, was released in the US on 10 October 2024. The sandwich, which was previously tested in Miami in 2022, was launched at participating McDonald's restaurants across the US.
The Chicken Big Mac is a twist on the original Big Mac, which has been a fan favourite since 1968. The new sandwich features two tempura-battered or breaded chicken patties instead of the original's two all-beef patties. It also includes the signature Big Mac sauce, pickles, shredded lettuce, and a slice of American cheese, all served on a sesame seed bun.
McDonald's USA chief marketing and customer experience officer, Tariq Hassan, said in a statement:
> With the introduction of the Chicken Big Mac, we're excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans.
The Chicken Big Mac was released in the US for a limited time, with McDonald's stating that it would be available "while supplies last". The sandwich was launched as part of McDonald's efforts to add more chicken to its menu, which is generally cheaper than beef. The company has also been open about its pivot to poultry, with CEO Chris Kempczinski stating that they are focused on adding "growth drivers like chicken" to reverse slumping sales.
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It was previously tested in Miami in 2022
The Chicken Big Mac was previously tested in Miami in 2022, ahead of its official launch in the US in October 2024. The test run was brief, but it went well, and a TikTok user described it as "fire". The Miami trial was an opportunity for McDonald's to gather feedback from customers as fast-food chains battle for diners' dollars.
The Chicken Big Mac was first introduced internationally in the UK and Ireland in 2022, where it sold out within 10 days. It has also been available in Australia. The sandwich features two tempura-battered chicken patties, lettuce, cheese, pickles, and Big Mac sauce, served on a sesame seed bun. It is a twist on the original Big Mac, which has been a fan favorite since 1968, and the new version is priced at $4.59 in Indianapolis and $5.99 in El Paso, Texas.
The limited-time offer of the Chicken Big Mac in the US was an attempt to reverse slumping sales and add a "growth driver" to the menu, as chicken is now on par with beef in terms of sales. The introduction of the Chicken Big Mac was also a way to pay homage to the iconic original and introduce it to a new generation of fans.
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It was also available in the UK and Ireland in 2022
The Chicken Big Mac was launched in the US on 10 October 2024. However, it was also available in the UK and Ireland in 2022. In 2022, McDonald's gave the Chicken Big Mac a brief test run in some of its Miami restaurants. The test was successful, with one TikTok user describing the burger as "fire". The Chicken Big Mac was also available in other markets, including Indianapolis and El Paso, Texas, before its nationwide launch in the US.
The Chicken Big Mac is a twist on the original Big Mac, which has been a fan favourite since 1968. The new sandwich features two tempura-battered chicken patties instead of the original's two all-beef patties. It also includes the signature Big Mac sauce, pickles, shredded lettuce, and a slice of American cheese.
McDonald's has been vocal about adding more chicken to its menu, as chicken is generally cheaper than beef. The company's CEO, Chris Kempczinski, said that McDonald's is focused on adding "growth drivers like chicken" to reverse slumping sales. Chicken sales are now on par with beef sales at McDonald's restaurants.
The Chicken Big Mac's launch in the US was highly anticipated, with customers clamoring for the sandwich after its appearances on the chain's menu worldwide. The sandwich was first introduced internationally, with a successful launch in the United Kingdom, where it sold out within 10 days.
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The sandwich features two tempura chicken patties
The Chicken Big Mac is finally making its debut in the US. The sandwich, which features two tempura chicken patties, is a highly anticipated item on the McDonald's menu. It was first introduced on 10 October 2024, and will only be available for a limited time at participating restaurants across the country.
The Chicken Big Mac is a twist on the original Big Mac, which has been a fan favourite since 1968. The new sandwich features two tempura-battered chicken patties instead of the original's two all-beef patties. It also includes the signature Big Mac sauce, pickles, shredded lettuce, and a slice of American cheese. The sandwich is served on a sesame seed bun, just like the original Big Mac.
The decision to add the Chicken Big Mac to the menu is part of McDonald's strategy to add more chicken to its menu, which is generally cheaper than beef. In recent earnings calls, the company has been vocal about its pivot to poultry. CEO Chris Kempczinski said that the company is focused on adding "growth drivers like chicken" to reverse slumping sales. Chicken sales are now on par with beef sales at McDonald's restaurants.
The Chicken Big Mac is not entirely new to McDonald's customers. It was previously tested in Miami in 2022 and was available in the UK, Ireland, and Australia. The sandwich sold out in the UK within 10 days. The popularity of chicken sandwiches at fast-food spots has led to several flame-ups in the chicken sandwich wars. The rivalry heated up in 2019 when Popeyes added a fried chicken sandwich to its permanent national menu, challenging Chick-fil-A's dominance.
The introduction of the Chicken Big Mac in the US is an attempt to pay homage to one of McDonald's most iconic menu items and introduce it to a new generation of fans. Tariq Hassan, the McDonald’s USA chief marketing and customer experience officer, said in a statement: "With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans."
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McDonald's is focusing on adding more chicken to its menu
McDonald's has been vocal about its intention to add more chicken to its menu, which is generally cheaper than beef. In October 2024, the company introduced the Chicken Big Mac, which features two tempura-battered chicken patties, lettuce, cheese, pickles, and the signature Big Mac sauce on a sesame seed bun. This limited-time offering is a twist on the classic Big Mac, replacing the beef patties with chicken.
The addition of the Chicken Big Mac to the menu is part of McDonald's strategy to increase its focus on chicken offerings. Chicken has become the fast-food menu item of choice for many American consumers, and McDonald's aims to keep up with the competition. The company has acknowledged that chicken revenue has lagged behind competitors like Raising Cane's, Wingstop, and Taco Bell.
To address this, McDonald's is bringing back its chicken strips, also known as McCrispy Strips, in May 2025. These all-white chicken tenders, coated in crispy golden-brown breading, were pulled from the menu in 2020 during a pandemic-related menu revamp. Their return comes after fan requests and the growing demand for chicken strips across the industry.
In addition to the tenders, McDonald's is also introducing a new Creamy Chili dip. The tenders will be served in three or four pieces, accompanied by sauces like barbecue, spicy buffalo, and ranch dressing. The return of chicken tenders also brings the chain one step closer to the return of the Snack Wrap, another fan-favourite item that uses the same chicken tender filling.
McDonald's is also experimenting with new chicken sandwiches, such as the Bacon Cajun Ranch McCrispy, a limited-time offering inspired by Southern soul food flavours. It features a bold, creamy, and spicy Cajun ranch sauce, applewood smoked bacon, and crisp crinkle-cut pickles on a warm toasted potato roll. These new chicken offerings demonstrate McDonald's commitment to adding more chicken options to its menu and providing customers with the choices they crave.
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Frequently asked questions
The Chicken Big Mac will be available in the US from 10 October 2024.
The Chicken Big Mac will be sold at participating McDonald's locations in the US.
The Chicken Big Mac will only be available for a limited time.
The Chicken Big Mac features two tempura-battered chicken patties, lettuce, cheese, pickles, and Big Mac sauce on a sesame seed bun.
The Chicken Big Mac was briefly available in some McDonald's restaurants in Miami in 2022. It was also available for one day in Los Angeles in September 2024 at a pop-up restaurant called "McDonnell's".
