Lucas Delgado
Pepperidge Farm's Milano cookie commercials have featured several Black women, including Hannah Waddingham, who teamed up with the brand to launch its limited-edition Milano London Fog cookie in February 2024. Another commercial features a mother enjoying her Milano cookies in the bath when she is interrupted by her child, while a third ad shows a mother snacking on Milano cookies before being caught by her daughter, who she then tries to hide them from.
| Characteristics | Values |
|---|---|
| Name | Hannah Waddingham |
| Profession | Actor |
| Known for | Ted Lasso, Game of Thrones |
| Commercials | Pepperidge Farm Milano TV Spot 'A Fine Tasting', 'Caught in the Act', 'Save Something for Yourself' |
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What You'll Learn
- Hannah Waddingham is the black woman in the Pepperidge Farm Milano cookie ad
- She is an Emmy-award-winning actor known for her class, humour, and charm
- In the ad, she pairs Milano cookies with wine tasting
- The ad campaign also includes other Pepperidge Farm products like bread
- In one Milano ad, a mother hides her cookies from her daughter
Hannah Waddingham is the black woman in the Pepperidge Farm Milano cookie ad
Hannah Waddingham, the Emmy-award-winning actor, is the face of Pepperidge Farm's Milano cookie ad campaign. Waddingham, known for her class, humour, and charm, embodies the impeccable taste of the cookie brand. In the ad, she is seen enjoying her favourite Pepperidge Farm treats, including the Milano Double Dark cookies, Hearty White Bread, and the new limited-edition Milano London Fog cookies. The London Fog cookies, inspired by the beloved café beverage, feature the delicate taste of earl grey tea flavour, creamy milk chocolate, and a hint of vanilla flavour between two delicate biscuits.
The ad campaign, titled "Have a Little Taste," premiered on February 20, 2024, on social media platforms, YouTube, and streaming services. It invites viewers to indulge in the small pleasures of life, such as savouring a delicious cookie. Waddingham's unapologetic love for Milano cookies makes her the perfect partner for the brand. In one of the ads, she pairs the Milano cookies with a wine tasting, highlighting the cookies' dark chocolate notes and exquisite finish.
Pepperidge Farm's collaboration with Hannah Waddingham is a natural fit, as she embodies the brand's values and appeals to its target audience. Her presence in the ads adds a touch of elegance and wit to the campaign. Waddingham's quote, "They make the most pillowy soft bread that is just crying out to be made into a delicious grilled cheese, and don't get me started on their cookies – crafted to be savored, not inhaled," captures the essence of the brand and the ad campaign.
The Milano cookie, with its balance of crisp cookies and rich, luxurious chocolate, has been a favourite among consumers since the late 1950s. The brand continuously innovates with limited-edition flavours and creative ad campaigns to keep the product exciting and relevant. The holiday ad featuring Santa and an elf, with the tagline "Fancy a Milano?" is another example of the brand's playful and festive approach to marketing.
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She is an Emmy-award-winning actor known for her class, humour, and charm
The black woman in the Milano cookie commercial is Hannah Waddingham, an Emmy-award-winning actor. Waddingham is known for her class, humour, and charm, and she embodies the impeccable taste of Pepperidge Farm, the company behind Milano cookies. In the commercial, Waddingham is seen enjoying her favourite Pepperidge Farm treats, including the new limited-edition Milano London Fog cookies. These cookies feature the delicate taste of earl grey tea flavour, creamy milk chocolate, and a hint of vanilla flavour between two delicate biscuits.
Waddingham's unapologetic love of Milano cookies makes her the perfect partner for Pepperidge Farm. In the commercial, she invites everyone to "hold their baked goods to a higher standard and to have a little taste". She describes Pepperidge Farm's bread as "the most pillowy soft bread that is just crying out to be made into a delicious grilled cheese" and their cookies as "crafted to be savoured, not inhaled".
Waddingham is an experienced actor, having won an Emmy award for her work. She is known for her class, humour, and charm, which she brings to the Milano cookie commercial. Her acting skills and endearing personality make her a compelling spokesperson for the cookie brand. Waddingham's presence in the commercial adds a touch of elegance and wit to the advertisement, reflecting the sophisticated image of the Milano cookie brand.
The commercial featuring Waddingham is part of Pepperidge Farm's ad campaign. The company chose to collaborate with Waddingham because she embodies the qualities that the brand values, such as taste, class, and charm. By associating themselves with Waddingham, Pepperidge Farm conveys a sense of refinement and humour that aligns with their target audience. Waddingham's natural charisma shines in the commercial, making her a delightful ambassador for the Milano cookie brand.
In addition to her acting career, Waddingham has also gained recognition for her work in the food industry. She is known for her unapologetic love of delicious treats, including the Milano cookies. Waddingham's passion for food and her ability to appreciate the finer details in flavour and quality align seamlessly with the Milano cookie brand. Her genuine enthusiasm for the product shines through in the commercial, making her an effective advocate for the cookies' unique taste experience.
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In the ad, she pairs Milano cookies with wine tasting
The black actress in the Milano cookie commercial is Hannah Waddingham. In the ad, she pairs Milano cookies with wine tasting. Waddingham, an Emmy-award-winning actor, is known for her unapologetic love of Milano cookies, particularly the Double Dark and London Fog varieties. In the commercial, she showcases the exquisite pairing of Milano cookies with fine wine. The cookies' dark chocolate notes and amazing finish complement the wine, elevating the tasting experience.
Milano cookies offer a range of unique and delicate flavors, from the classic milk chocolate to limited-edition varieties. The London Fog cookie, for instance, blends the subtle flavors of Earl Grey tea, creamy milk chocolate, and a hint of vanilla between two delicate biscuits. This cookie was inspired by the beloved café beverage, London Fog, and was featured in the ad campaign with Waddingham.
Waddingham embodies the impeccable taste of Pepperidge Farm, the brand behind Milano cookies. Her partnership with the brand highlights her class, humor, and charm. The ad campaign invites viewers to "have a little taste" and encourages them to savor the cookies rather than inhale them.
In addition to the wine pairing suggested by Waddingham, Milano cookies can also be enjoyed with other beverages. The Caramel Macchiato and Irish Cream Flavored Milano cookies, for example, complement a morning latte or a dalgona coffee. For those who enjoy bolder flavors, the Milano Dark Chocolate cookie pairs well with a full-bodied red wine like a Cabernet Sauvignon. These pairings showcase the versatility of Milano cookies and offer a sophisticated sensory experience.
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The ad campaign also includes other Pepperidge Farm products like bread
The ad campaign starring Hannah Waddingham, which includes the new limited-edition Milano London Fog cookie, also extends to other Pepperidge Farm products, such as bread. The Emmy-award-winning actor is known for her love of the brand's Milano Double Dark cookies and Hearty White Bread. In the ads, Waddingham invites viewers to "have a little taste" and hold their baked goods to a higher standard. She describes the Pepperidge Farm bread as "the most pillowy soft bread that is just crying out to be made into a delicious grilled cheese".
The inclusion of bread in the ad campaign is a nod to the brand's roots. Pepperidge Farm was founded in 1937 by Margaret Rudkin, who began baking bread for her son, Mark, who had asthma and was allergic to most commercially processed foods. Her son's doctor recommended the bread to his other patients, and Rudkin began selling it to the public. Her first commercial sale was to her local grocer in Fairfield, Connecticut, Mercurio's Market. Her husband, Henry, a Wall Street broker, began taking loaves of bread with him to New York to be sold in specialty stores.
Over time, the brand expanded its product offerings beyond bread to include other baked goods, such as cookies and frozen pastries. They also launched a line of Goldfish snack crackers from Switzerland. However, bread remains an important part of the Pepperidge Farm brand, as evidenced by its inclusion in the ad campaign featuring Waddingham.
The Waddingham ad campaign for Pepperidge Farm is not the first time the brand has promoted its bread products through celebrity partnerships. In 2017, Pepperidge Farm partnered with celebrity chef Jeff Mauro for the "Sandwich with the Best" campaign, which included the launch of the Farmhouse Hearty Buns product line. This campaign also emphasised the quality and versatility of Pepperidge Farm bread, showcasing its ability to elevate sandwich-making and withstand generous fillings without falling apart.
Through its ad campaigns and product offerings, Pepperidge Farm continues to showcase its commitment to delivering high-quality, delicious baked goods, including both cookies and bread, that meet the expectations of discerning consumers.
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In one Milano ad, a mother hides her cookies from her daughter
The Milano cookie brand has had several ads featuring women sneaking their cookies. In one such ad, a mother hides her Milano cookies from her daughter. The ad starts with a mom snacking on some Milano cookies when her daughter sneaks up on her and catches her in the act. Startled, the mother attempts to hide the cookies while pretending to be on a phone call with the Tooth Fairy as her daughter walks away suspiciously. This ad is part of Milano's "Save Something for Yourself" campaign, which encourages busy women to take time for themselves and enjoy their cookies without sharing. The brand has also emphasized "me-time" for women in their messaging, including an event in New York that taught women how to squeeze in more time for themselves.
Milano cookies are known for their premium positioning and mindful snacking experience. The brand encourages consumers to take the cookies out of the bag, put them on a plate, and savor them, rather than eating them in a hurry. This positioning is reflected in the ad, where the mother is startled by her daughter and tries to hide her cookies, emphasizing the idea of taking a moment for herself.
The Milano cookie brand has featured several ads with similar concepts of women sneaking their cookies. In one ad, a woman is shown enjoying a quiet bath and some Milano cookies, but the camera pans out to reveal that the water is running into a tub filled with her children's bath toys. Pretending to be her husband, she tells her kids to leave her alone so she can enjoy her cookies in peace. Another ad from 2013 showed a woman sneaking Milanos before going to her husband's work dinner. These ads showcase the idea of women finding moments to enjoy their Milano cookies without sharing, whether it's during a busy day or while taking a relaxing bath.
The Milano cookie brand has effectively targeted busy women who crave moments of indulgence and relaxation. By acknowledging that women sometimes need to sneak away to enjoy their cookies, the brand has created a relatable and charming campaign. The ad with the mother hiding cookies from her daughter captures the lighthearted spirit of the campaign, while also showcasing the product as a special treat worth savoring.
While the specific ad with the mother and daughter does not appear to feature a prominent actress, Milano has recently partnered with Emmy-award-winning actor Hannah Waddingham for its ad campaign. Waddingham, known for her unapologetic love of Milano cookies, has been featured in ads for the new limited-edition Milano London Fog cookie, as well as other Milano cookie varieties. Her charm and humor embody the impeccable taste of the Pepperidge Farm brand.
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Frequently asked questions
The black woman in the Milano cookie commercial is Hannah Waddingham.
Hannah Waddingham is an Emmy-award-winning actor known for her roles in Ted Lasso, Game of Thrones, and the West End production of The Wizard of Oz.
The commercial is for Pepperidge Farm's Milano cookies, specifically the limited-edition Milano London Fog cookie.
Milano London Fog cookies are inspired by the café beverage, with a delicate earl grey tea flavor, creamy milk chocolate, and a hint of vanilla between two biscuits.
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