Jake Harper
In KFC's Chicken & Waffles commercial, Colonel Sanders, played by actor Craig Fleming, dances with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup, to promote the limited-edition menu item. The campaign, created by Wieden & Kennedy Portland, features the iconic dance scene from the film Dirty Dancing and another video with the song The Power of Love popularized by Celine Dion.
| Characteristics | Values |
|---|---|
| Name of the actor playing Colonel Sanders | Craig Fleming |
| Name of the commercial | KFC Chicken & Waffles |
| Song used in the commercial | "(I've Had) The Time of My Life" |
| Dance featured in the commercial | Dirty Dancing |
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What You'll Learn
- KFC's 'Chicken & Waffles' commercial features Colonel Sanders and Mrs Butterworth in a dance routine
- The commercial includes a spoof of the famous lift from the 80s film *Dirty Dancing*
- Actor Craig Fleming plays Colonel Sanders in the commercial
- The commercial promotes KFC's limited-edition chicken and waffles dish
- KFC's founder, Colonel Sanders, has become the brand's mascot
KFC's 'Chicken & Waffles' commercial features Colonel Sanders and Mrs Butterworth in a dance routine
KFC's Chicken & Waffles commercial features Colonel Sanders and Mrs Butterworth in a dance routine. The advertisement promotes the fast-food chain's limited-edition Kentucky Fried Chicken & Waffles menu item. In the commercial, Colonel Sanders, played by actor Craig Fleming, shares a special connection with Mrs Butterworth, a bottle of Mrs. Butterworth's syrup, in a flirty video. The pair dance to a duet of "(I've Had) The Time of My Life" and recreate the famous lift from the Dirty Dancing film. In another commercial, the pair share a moment to the song "The Power of Love" popularized by Celine Dion.
The campaign, created by Wieden & Kennedy Portland, is part of KFC's comical and quirky marketing strategy. The limited-time chicken and waffles dish is described as the "most delicious union of all time" in the commercial. KFC has released several other advertisements starring Colonel Sanders, with notable figures such as comedian Jim Gaffigan and WWE wrestler Dolph Ziggler portraying the founder-turned-mascot.
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The commercial includes a spoof of the famous lift from the 80s film *Dirty Dancing*
KFC has released a series of commercials promoting its limited-edition Kentucky Fried Chicken & Waffles. The commercials star actor Craig Fleming as Colonel Sanders, the founder-turned-mascot of KFC. In one of the commercials, titled "Dance Is The Hidden Language Of The Stomach", Colonel Sanders falls in love at first sight with Mrs. Butterworth, a female-shaped syrup bottle, on the dance floor. The couple dances to the song "(I've Had) The Time of My Life" from the 80s film *Dirty Dancing*. The commercial includes a spoof of the famous lift from the film, with Colonel Sanders lifting the syrup bottle lady over his head.
In another commercial, Colonel Sanders and Mrs. Butterworth share a special connection in a flirty video to the song "I Am Your Lady" by Celine Dion. The campaign, created by Wieden & Kennedy Portland, features a voiceover that describes the limited-time chicken and waffles as the "most delicious union of all time".
The KFC commercials have received mixed reviews. Some people find the concept of chicken and waffles with Mrs. Butterworth's syrup unappetizing, while others appreciate the unique combination of salty, fatty, sweet, and savory flavors. The commercials have also sparked discussions about the portrayal of Colonel Sanders and the use of sexual innuendo in advertising.
The KFC Chicken & Waffles commercial with Colonel Sanders and Mrs. Butterworth has certainly grabbed attention and sparked conversations about taste, advertising, and cultural icons. Whether you love it or hate it, the commercial is definitely making an impact and leaving a lasting impression on viewers.
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Actor Craig Fleming plays Colonel Sanders in the commercial
Actor Craig Fleming portrays Colonel Sanders in the KFC Chicken & Waffles commercial. In the ad, Fleming, dressed as the iconic Colonel, dances and bonds with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup. The campaign, created by Wieden & Kennedy Portland, features two videos. In the first, the Colonel and Mrs. Butterworth recreate the famous lift from the final dance scene of the 1980s film "Dirty Dancing." The second video features the song "The Power of Love," popularized by Celine Dion in the 1990s.
Fleming's portrayal of Colonel Sanders is just one in a long line of actors who have played the founder-turned-mascot for KFC. Comedian Jim Gaffigan, for example, played Sanders in a KFC ad where he wakes up in a cold sweat from a nightmare about chicken. In another ad, WWE wrestler Dolph Ziggler donned the Colonel's suit for a WWE-specific spot. Despite KFC's long history of famous actors playing Colonel Sanders, most fans probably don't recognize Fleming.
In the Chicken & Waffles commercial, KFC announces its limited-edition menu item, promoting it as the "most delicious union of all time." The ad is part of the brand's quirky and comical marketing strategy, leveraging the cultural icon of Colonel Sanders to engage consumers. The campaign also taps into the "founder story," which is perceived as inherently American and resonates with audiences.
The Colonel Sanders character has become an enduring symbol for KFC, and the brand continues to develop new campaigns centered on this iconic figure. By featuring Colonel Sanders in its advertising, KFC creates a strong brand association and leverages the founder's story to connect with customers.
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The commercial promotes KFC's limited-edition chicken and waffles dish
KFC has released a series of commercials promoting its limited-edition chicken and waffles dish. The campaign, titled "The Colonel Lived So We Could Chicken", features Colonel Sanders, the founder-turned-mascot of KFC, in a series of quirky and comical sketches.
In one commercial, Colonel Sanders, portrayed by actor Craig Fleming, dances with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup, to the song "(I've Had) The Time of My Life". The dance routine is inspired by the iconic lift from the final dance scene of the 1980s film "Dirty Dancing". In another commercial, Colonel Sanders shares a special connection with Mrs. Butterworth to the song "I Am Your Lady" by Celine Dion.
The limited-edition chicken and waffles dish consists of a sandwich with two waffles serving as the bread and a Hot Honey fried chicken breast fillet. The dish combines salty, fatty, sweet, and savory flavors, creating a craveable fast-food option.
The commercials are part of KFC's "'Comeback Era' campaign, aiming to win back customers and improve the brand's perception. The campaign showcases the meticulous process behind the Colonel's signature 11 herbs and spices recipe and chicken-frying technique. With these commercials, KFC continues its tradition of featuring famous actors as Colonel Sanders, each bringing their unique interpretation to the iconic character.
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KFC's founder, Colonel Sanders, has become the brand's mascot
KFC's founder, Colonel Harland Sanders, has become the brand's mascot. The Colonel, as he is popularly known, began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. He developed his famous secret recipe of 11 herbs and spices during this time, and his patented method of cooking chicken in a pressure fryer.
Recognizing the potential of restaurant franchising, Colonel Sanders opened the first KFC franchise in South Salt Lake, Utah, in 1952. The company expanded rapidly, and by 1970, there were 3,000 outlets in 48 countries. Sanders remained a prominent figure in the company, even after selling it in 1964, and continued to travel extensively, promoting the brand. He also filmed many TV commercials and appearances, and his image remains widely used in KFC advertising to this day.
In recent years, KFC has launched several ad campaigns featuring Colonel Sanders, played by various celebrities. These include comedians like Norm Macdonald and Jim Gaffigan, as well as actors like George Hamilton and Mario Lopez. The brand has also experimented with unique portrayals of the Colonel, such as a RoboCop version played by Peter Weller and a Rudy Ruettiger version played by Sean Astin.
The Colonel has become such an iconic figure that he inspired a free video game called "I Love You, Colonel Sanders!" in 2019. The game is a parody of dating sims, where players can pursue a romantic relationship with a fictionalized version of KFC's founder. KFC's latest ad campaigns featuring Colonel Sanders indicate that the brand is serious about its ''Comeback Era' and committed to winning back customers.
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Frequently asked questions
The actor playing Colonel Sanders in the latest KFC Chicken & Waffles commercial is Craig Fleming.
In the commercial, Colonel Sanders dances with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup, to the song "(I've Had) The Time of My Life". The dance is inspired by the Dirty Dancing film.
The commercial promotes KFC's limited-edition menu item, Chicken & Waffles. KFC's marketing campaign is quirky and comical, with the Colonel and Mrs. Butterworth's dance being described as "sappy" and "sexually charged".
