Sophie Bennett
Jack in the Box is an American fast-food chain founded in 1951 by Robert O. Peterson in San Diego, California. The chain has over 2,200 locations, primarily serving the West Coast of the United States. In 2020, Jack in the Box partnered with singer and actress Becky G to promote its new chicken sandwich, The Cluck Sandwich. The partnership included a new chicken dance created by Becky G and Jack Box, inspired by TikTok trends. Prior to this, Jack in the Box has featured fictional groups such as the Spicy Crispy Chicks and the Spicy Crispy Girls in its advertising campaigns. Actresses such as Lisa Joann Thompson, Lele Pons, and Gillian Vigman have also appeared in Jack in the Box commercials.
| Characteristics | Values |
|---|---|
| Name | Becky G |
| Profession | Singer, songwriter, and actress |
| Achievements | Two number one hits on the Billboard Latin Airplay Charts, a starring role in "Power Rangers", guest-starring in the "Empire" series, AMA awards |
| Partnership with Jack in the Box | Promotion of the Cluck Sandwich through a revamped chicken dance challenge on TikTok |
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What You'll Learn
- Jack in the Box partnered with Becky G to promote The Cluck Sandwich
- The singer helped create a new chicken dance for fans to learn and share
- For every dance shared with #JacksNewChickenDance, the company donated $1 to No Kid Hungry
- Actress Gillian Vigman has appeared in many Jack in the Box commercials
- YouTube celebrity Lele Pons pitched an idea for Jack in the Box's chicken products
Jack in the Box partnered with Becky G to promote The Cluck Sandwich
Jack in the Box, an American fast-food chain, partnered with singer and actress Becky G to promote its new chicken sandwich, The Cluck Sandwich. The sandwich consists of a crispy chicken fillet topped with pickles and a mystery sauce, served on a warm brioche bun. The Cluck Deluxe Sandwich is a larger version of the sandwich, topped with premium ingredients like guacamole, real cheddar cheese, and bacon.
The collaboration with Becky G was aimed at promoting the new sandwich to Gen Z consumers through a revamped chicken dance challenge on TikTok. For every dance shared on social media platforms like TikTok and Instagram with the hashtag #JacksNewChickenDance, Jack in the Box donated $1 to No Kid Hungry, a national campaign to end childhood hunger in America, with a goal of raising up to $100,000.
Becky G, a global superstar with a multifaceted career, was an ideal partner for Jack in the Box's campaign. Her achievements include two number-one hits on the Billboard Latin Airplay Charts, acting roles in "Power Rangers" and "Empire", and winning several AMA awards. Adrienne Ingoldt, Senior Vice President and Chief Brand and Experience Officer at Jack in the Box, said that Becky G's "personality reflects the limitless nature of our consumers. We knew by having her be a part of this launch, we'd truly create our own iconic moment within culture."
The promotion of The Cluck Sandwich through a partnership with Becky G and a social media dance challenge demonstrates Jack in the Box's innovative marketing strategy, targeting younger generations and utilizing TikTok as a platform to engage and interact with its audience.
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The singer helped create a new chicken dance for fans to learn and share
In December 2020, Jack in the Box announced the launch of a new chicken sandwich, the Cluck Sandwich. To celebrate the launch, the company partnered with singer and actress Becky G to create a new chicken dance for fans to learn and share on social media platforms like TikTok. The dance was inspired by popular TikTok moves and featured in tutorials and short GIFs created by TikTok stars. For every use of the hashtag #JacksNewChickenDance on social media, Jack in the Box pledged to donate $1 to No Kid Hungry, a national campaign to end childhood hunger in America, with a maximum donation of $100,000.
The Cluck Sandwich is made with a crispy chicken fillet, topped with pickles and a mystery sauce, and served on a warm brioche bun. It was available for a limited time at select Jack in the Box locations. For an extra $2, customers could upgrade to the Cluck Deluxe Sandwich, which included premium ingredients like guacamole, real cheddar cheese, and bacon. Both sandwiches could be purchased as a combo, with prices starting at $5.99 plus tax for the Cluck Sandwich Combo and $7.99 plus tax for the Cluck Deluxe Sandwich Combo.
The partnership with Becky G was intended to create an iconic moment within culture and appeal to Gen Z TikTok users. Becky G is a global superstar with a multifaceted career spanning music, film, and television. Her achievements include two number-one hits on the Billboard Latin Airplay Charts, a starring role in "Power Rangers," and guest-starring roles in the "Empire" series. She has also won several awards, including AMA awards.
The Jack in the Box chicken sandwich launch was not the first time the company had used a musical group or celebrity to promote its products. In 1997, the company launched a successful advertising campaign featuring a fictional musical group called the Spicy Crispy Girls, a take-off of the Spice Girls. The group appeared in comedic national television commercials to promote the Jack in the Box Spicy Crispy Chicken Sandwich, now known as Jack's Spicy Chicken. The Spicy Crispy Girls concept was later used as a model for another successful campaign called the Meaty Cheesy Boys to promote the Ultimate Cheeseburger.
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For every dance shared with #JacksNewChickenDance, the company donated $1 to No Kid Hungry
Jack in the Box partnered with singer, songwriter, and actress Becky G to launch a new chicken sandwich called the Cluck Sandwich. The sandwich was made with a crispy chicken fillet, topped with pickles and a mystery sauce nestled inside a warm brioche bun. To celebrate the launch, Becky G created a new chicken dance for fans to learn and share on social media platforms like Instagram and TikTok. The dance was inspired by various TikTok moves that had gone viral.
For every dance shared with the hashtag #JacksNewChickenDance between December 17, 2020, and February 14, 2021, Jack in the Box donated $1 to No Kid Hungry, up to $100,000. No Kid Hungry is a national campaign to end childhood hunger in America by helping launch and improve programs that give kids the healthy food they need to thrive.
Becky G expressed her excitement about the collaboration, stating that she always strives to combine her love for dancing and helping others when working with brands. Jack in the Box also enlisted the help of other TikTok stars like Joshua Sadowski, The Williams Fam, and Matt McCall to encourage fans to perform the dance. Some of these TikTok stars even created tutorials and short GIFs to break down the moves for fans.
The Cluck Sandwich was available for a limited time at select Jack in the Box locations. Customers could upgrade to the Cluck Deluxe Sandwich, which included premium ingredients like guacamole, real cheddar cheese, and bacon for an additional $2. Both sandwiches could be purchased as a combo, with prices varying depending on the location.
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Actress Gillian Vigman has appeared in many Jack in the Box commercials
Jack in the Box is an American fast-food restaurant chain founded in 1951 by Robert O. Peterson in San Diego, California. It has over 2,200 locations, primarily on the West Coast of the United States, and is known for its diverse menu, including items like tacos, burgers, chicken sandwiches, and seasoned curly fries. The chain has also gained recognition for its creative marketing campaigns, including the use of fictional musical groups like the Spicy Crispy Girls and the Meaty Cheesy Boys.
One notable aspect of Jack in the Box's advertising is its collaboration with celebrities. In 2020, the company partnered with singer and actress Becky G to promote its new chicken sandwich, "The Cluck Sandwich." Becky G helped create a new version of the classic "Chicken Dance" and encouraged fans to share their own dances on social media, with Jack in the Box donating $1 to the "No Kid Hungry" campaign for each use of the hashtag #JacksNewChickenDance.
Actress Gillian Vigman has also appeared in many Jack in the Box commercials. Vigman is an American actress, comedian, and screenwriter known for her roles in various television shows and films. She played Jack Box's wife in the Jack in the Box commercials and has appeared in other commercials for well-known brands such as Hanes, Chase, Swiffer, and Esurance.
In addition to her commercial work, Vigman has had a successful career in television and film. She was a recurring cast member on the sketch comedy series MADtv and has appeared in popular sitcoms like Scrubs, Parks and Recreation, and New Girl. Vigman has also had roles in movies such as The Hangover series and The 40-Year-Old Virgin. Her versatility as a comedian, actress, and screenwriter has contributed to her diverse body of work.
Gillian Vigman's appearance in the Jack in the Box commercials adds to the brand's creative and light-hearted marketing approach. By featuring talented performers like Vigman, Jack in the Box has been able to engage and entertain its audience while promoting its products. Vigman's involvement in these commercials showcases her ability to adapt her skills to different formats and connect with viewers through humour and memorable characters.
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YouTube celebrity Lele Pons pitched an idea for Jack in the Box's chicken products
In 2019, Jack in the Box launched a new spicy chicken strip combo with the help of YouTube celebrity Lele Pons, who pitched an idea for the product. The new menu item was available for a limited time at any Jack in the Box location nationwide from April 22 to June 30. The spicy chicken strips combo came in a three-piece or five-piece combo with small fries and a small drink, with pricing varying by market. The strips were made with 100% white meat and a crunchy batter, and customers could choose from seven classic dipping sauces, including barbecue, honey mustard, and buttermilk ranch.
Pons, a Venezuelan-American YouTuber, actor, singer, dancer, model, and former host of La Voz… México, kicked off the campaign by tweeting to Jack Box that she had "big ideas" for his chicken. In the ad campaign, Pons told Jack that she was “literally born for this," and the ad featured flashbacks of her as a baby with a chicken strip pacifier, as a child selling chicken strips, and as an adult with a chicken strip tattoo.
In an interview, Pons expressed her excitement about the opportunity to work with Jack in the Box, noting that she is a "comedian" and that the brand is “really funny." She also shared that she is usually critical of what she eats and doesn't typically enjoy spicy food, but found the new chicken strips tasty enough to convert her.
Jack in the Box's partnership with Pons is an example of the brand's innovative and lighthearted approach to marketing its products, leveraging the influence of social media and YouTube celebrities to reach a wider audience.
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Frequently asked questions
There are several women who have been involved in chicken-related promotions for Jack in the Box. Becky G, a singer, songwriter, and actress, partnered with the company to promote the Cluck Sandwich in 2020. Lele Pons, a YouTube celebrity and dancer, pitched an idea for chicken to Jack in the Box. In 1997, a fictional group called the Spicy Crispy Chicks (a parody of the Spice Girls) promoted the Spicy Crispy Chicken Sandwich.
The Cluck Sandwich is a chicken sandwich made with a crispy chicken fillet, pickles, a mystery sauce, and a brioche bun. It was available for a limited time at select Jack in the Box locations.
Becky G created a new version of the Chicken Dance for the launch of the Cluck Sandwich. For every video shared on social media with the hashtag #JacksNewChickenDance, Jack in the Box donated $1 to No Kid Hungry.
The Spicy Crispy Chicks were a fictional pop group created to promote the Spicy Crispy Chicken Sandwich. They were a parody of the Spice Girls.
One member of the group was portrayed by Lisa Joann Thompson, a dancer, actress, and model.
