Emily Carter
KFC is promoting its chicken and waffles combo with a TV ad campaign featuring Colonel Sanders and Mrs. Butterworth of Mrs. Butterworth's syrup. The ad spoofs the famous dance scene from the film Dirty Dancing, with Colonel Sanders lifting Mrs. Butterworth to the song (I've Had) The Time of My Life. The Colonel is portrayed by actor Craig Fleming, marking a departure from KFC's previous campaigns where the Colonel was played by celebrities.
| Characteristics | Values |
|---|---|
| Name of Actor | Craig Fleming |
| Name of Character | Colonel Sanders |
| Dance Style | Spoof of the famous lift from the final dance scene of "Dirty Dancing" |
| Dance Partner | Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup |
| Type of Waffles | Belgian Liege-style waffles |
| Price | Meals starting at $5.49 |
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What You'll Learn
- KFC's Colonel dances with Mrs. Butterworth to promote chicken and waffles
- Colonel Sanders is played by actor Craig Fleming
- KFC's new menu item is available from November 12 through December 31
- KFC's Colonel Sanders makes a comeback as the brand's mascot
- KFC's chicken and waffles combo is priced at $5.49
KFC's Colonel dances with Mrs. Butterworth to promote chicken and waffles
KFC is promoting its limited-edition Kentucky Fried Chicken & Waffles with a TV ad campaign featuring Colonel Sanders dancing with Mrs. Butterworth of Mrs. Butterworth's syrup. The ad spoofs the famous dance scene from the 1980s film "Dirty Dancing", with the roles of Johnny and Baby portrayed by Colonel Sanders and Mrs. Butterworth. The campaign marks a departure from KFC's recent celebrity-led ads, with actor Craig Fleming taking on the role of the Colonel.
In the ad, Colonel Sanders and Mrs. Butterworth recreate the signature lift from the film, to the tune of "(I've Had) the Time of My Life". The campaign taps into consumers' nostalgia for the '80s and '90s, aiming to evoke a sense of emotional connection with diners. KFC also released a second ad featuring Colonel Sanders and Mrs. Butterworth in a flirty video to Celine Dion's "I Am Your Lady".
The decision to bring back Colonel Sanders as the brand's mascot is part of KFC's "'Kentucky Fried comeback' strategy". The company has faced increasing competition from both established brands and smaller upstarts, resulting in declining sales for five consecutive quarters. By focusing on its origin story and a beloved brand mascot, KFC aims to reconnect with diners and drive immediate sales with promotions and new menu items.
KFC's Chicken & Waffles offering includes meals with fried chicken or tenders, Belgian Liege-style waffles, and a side of Mrs. Butterworth's syrup, starting at $5.49. There is also a $5.99 sandwich option with two waffles in place of the bread and a Hot Honey fried chicken breast fillet. These limited-time menu items were available from November 12 through December 31.
The promotion of KFC's Chicken & Waffles marks a unique collaboration between two iconic brands, with Colonel Sanders and Mrs. Butterworth coming together in a lighthearted and memorable way. By recreating a famous dance scene and evoking a sense of nostalgia, KFC's ad campaign captures attention and creates a fun association with its latest menu offerings.
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Colonel Sanders is played by actor Craig Fleming
KFC has featured many famous actors to play Colonel Sanders in the past, including Darrell Hammond, Norm Macdonald, Rob Lowe, and Reba McEntire. However, in 2018, the actor Craig Fleming played Colonel Sanders in a series of KFC commercials promoting the limited-edition menu item, Kentucky Fried Chicken & Waffles.
In the commercials, Fleming, dressed as the iconic Colonel, dances and bonds with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup. In one commercial, the pair recreates the signature dance from Dirty Dancing, with Mrs. Butterworth taking on Jennifer Grey's role as Baby and Colonel Sanders taking on Patrick Swayze's role as Johnny. In another commercial, Colonel Sanders and Mrs. Butterworth share a special connection in a flirty video to Celine Dion's "I Am Your Lady."
KFC's decision to cast Craig Fleming, a non-celebrity, marks a shift in the company's advertising strategy. In the past, KFC relied on the gimmick of hiring big-name celebrities to play Colonel Sanders. However, the latest campaign aims to focus more on the food and less on casting gimmicks.
The Kentucky Fried Chicken & Waffles menu item was available from November 12 through December 31 and featured Belgian Liege-style waffles, which are made with a yeast-raised dough and include pearl sugar imported from Belgium. The meals, starting at $5.49, included fried chicken or tenders, waffles, and a side of Mrs. Butterworth's syrup. A sandwich option with two waffles in place of the bread and a Hot Honey fried chicken breast fillet was also available for $5.99.
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KFC's new menu item is available from November 12 through December 31
KFC is bringing back its beloved brand mascot, Colonel Sanders, as part of its "Kentucky Fried Comeback". The fast-food chain is facing stiff competition from established brands like Chick-fil-A and Popeyes, as well as smaller upstarts like Dave's Hot Chicken. KFC is hoping to emotionally connect with diners and boost sales with promotions and new menu items.
One such new menu item is the Kentucky Fried Chicken & Waffles, which will be available from November 12 through December 31. KFC has released quirky and comical ads to promote this limited-time menu item, featuring Colonel Sanders and Mrs. Butterworth of Mrs. Butterworth's syrup. The ads spoof the famous dance scene from the classic 80s film "Dirty Dancing", with the Colonel lifting Mrs. Butterworth to the tune of "(I've Had) The Time of My Life". The waffle in the menu is a Belgian Liege-style waffle, which is sweeter and doughier than American-style waffles.
The meals, starting at $5.49, include fried chicken or tenders, waffles, and a side of Mrs. Butterworth's syrup. There is also a $5.99 sandwich option, which features two waffles as the bread and a Hot Honey fried chicken breast fillet. This limited-time offering is part of KFC's strategy to focus more on the food and less on celebrity-driven advertising campaigns.
KFC's decision to promote its Chicken & Waffles menu item with Colonel Sanders and Mrs. Butterworth marks a departure from its recent campaigns, which typically featured well-known celebrities portraying the Colonel. Actor Craig Fleming, who is relatively unknown to fans, portrays the Colonel in these ads.
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KFC's Colonel Sanders makes a comeback as the brand's mascot
KFC is bringing back its founder-turned-mascot, Colonel Sanders, as part of its "Comeback Era" campaign. The campaign comes as the fast-food chain has seen declining sales in the US, with rivals like Chick-fil-A and Raising Cane's gaining market share.
The Colonel has been a staple of KFC's advertising and branding for many years, often portrayed by a rotating cast of celebrities, including Darrell Hammond, Norm Macdonald, Rob Lowe, and Reba McEntire. However, in recent years, he has played a less prominent role in the brand's strategy.
Now, KFC is putting the Colonel back at the forefront of its marketing with a multi-phased campaign that aims to return the brand to growth. The new iteration of the Colonel takes on a more serious and stern demeanor, demonstrating the brand's commitment to winning back consumers.
The campaign includes a TV ad called "Obsession," which recounts the Colonel's meticulous process of creating KFC's signature 11 herbs and spices recipe and chicken-frying technique. It also features celebrity chef and actor Matty Matheson.
In addition to the new campaign, KFC is also focusing on its food offerings, adding items like original recipe chicken tenders and a chicken-and-waffles combo to the menu. The chain is also promoting a "free bucket" digital offer, giving diners a free bucket of fried chicken for orders over $15.
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KFC's chicken and waffles combo is priced at $5.49
KFC is staging a comeback with Colonel Sanders as the face of the brand. The company is attempting to emotionally connect with diners by bringing back a beloved brand mascot. This is not the first time Colonel Sanders has been used in KFC's advertising campaigns. In the past, the company has hired big-name celebrities to play the character, including Saturday Night Live alums Darrell Hammond and Norm Macdonald, actor Rob Lowe, and country singer Reba McEntire.
In November 2018, KFC promoted its Kentucky Fried Chicken & Waffles with a TV spot that spoofed the famous dance scene from the film "Dirty Dancing." The roles of Johnny and Baby were portrayed by Colonel Sanders and Mrs. Butterworth of Mrs. Butterworth's syrup. The Colonel was played by actor Craig Fleming, marking a departure from the previous celebrity portrayals. The waffle in this combo is a Belgian Liege-style waffle, which is made with yeast-raised dough and pearl sugar imported from Belgium. It is sweeter and doughier than American-style waffles.
The KFC chicken and waffles combo is priced at $5.49. This meal includes fried chicken or tenders, a waffle, and a side of Mrs. Butterworth's syrup. There is also a $5.99 sandwich option, which includes two waffles in place of the bread and a Hot Honey fried chicken breast fillet. KFC offers other deals and combos, such as the $7 Tenders and Waffle Box, which contains three original recipe tenders, a Liege-style waffle, and syrup. For those with a bigger appetite, the $25 Chicken & Waffles Fan Favorites Box includes four pieces of fried chicken, 12 KFC nuggets, four Liege-style waffles, and a choice of four syrups or dipping sauces.
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Frequently asked questions
The actor behind Colonel Sanders in the latest KFC commercials promoting Kentucky Fried Chicken & Waffles is Craig Fleming.
KFC uses Belgian Liege-style waffles, which are made with a yeast-raised dough and pearl sugar imported from Belgium. The waffles are sweeter and doughier than American-style waffles.
Meals including fried chicken or tenders, waffles, and a side of Mrs. Butterworth's syrup start at $5.49. There is also a $5.99 sandwich with two waffles and a Hot Honey fried chicken breast fillet.
KFC's marketing strategy for the chicken and waffles combo involves spoofing the famous dance scene from the film "Dirty Dancing". Colonel Sanders dances and bonds with Mrs. Butterworth, a bottle of Mrs. Butterworth's syrup, in the TV commercials.
