Lucas Delgado
The Super Bowl is an annual television broadcast of the National Football League Super Bowl championship that draws a lot of attention. In 2023, Dieunerst Collin, the Popeyes Meme Kid, starred in a Super Bowl commercial for the fried chicken chain. In 2024, Ken Jeong featured in a Super Bowl commercial for Popeyes Chicken Wings. In the same year, Joe Montana appeared in a Super Bowl commercial for Guinness beer that included clips from the 1979 Chicken Soup Game.
| Characteristics | Values |
|---|---|
| Year | 2024 |
| Celebrity endorsement | Ken Jeong |
| Product | Chicken wings |
| Theme | A man frozen in 1972 and brought to the present day |
| Other celebrities | Joe Montana was in a 2021 Super Bowl ad for Guinness beer |
| Other notable mentions | Dieunerst Collin, the "Popeyes Meme Kid", starred in a 2023 Super Bowl ad for Popeyes |
Explore related products
What You'll Learn
Ken Jeong celebrates Popeyes chicken wings
Ken Jeong, the comedian and actor, stars in a Super Bowl commercial for fast-food chain Popeyes. The ad, which promotes the launch of Popeyes' new chicken wings, sees Jeong play a man who has been frozen for 52 years and is brought back to life in the present day.
Upon waking up in a science lab, Jeong is told by a scientist that there is now a better chicken wing available: Popeyes. After trying one, Jeong is amazed and goes on to discover the other joys of modern life, including electric scooters, massage chairs, and food delivery drones. He also expresses delight at the concept of fanny packs and the existence of hybrid dog breeds, such as labradoodles and goldendoodles.
The commercial was aired during the Super Bowl on February 11, 2024, when the Kansas City Chiefs faced the San Francisco 49ers. Within two weeks of the launch, Popeyes' new wings became the brand's most popular menu item since the launch of its chicken sandwich in 2019.
Jeong himself has expressed his enjoyment of the collaboration, stating that the ad captures his sense of humour and brand of comedy. He also revealed that his own dog, a goldendoodle named Mocha, appears in the commercial alongside him.
Chicken or Hamburger: The Barbecue Favorite?
You may want to see also
Explore related products
Dieunerst Collin stars as 'Popeyes Meme Kid'
Dieunerst Collin, the boy who went viral in a short video shot at a Popeye's fast-food restaurant, has finally gotten his payday. Collin signed a name, image, and likeness deal (NIL) with the chicken restaurant ten years after the video was posted. The video, titled "Terio at Popeyes," was posted on the now-defunct short-video platform Vine by user TheRealSnoopy on August 21, 2013. It received a massive response, with over 19 million loops, 670,000 likes, and 591,000 revines in less than seven years.
In the video, a man says, "Yo, this nigga Terio at Popeyes," and Dieunerst Collin, a young boy, responds with a series of side-eyed glances. The joke was that the boy resembled the Vine celebrity Terio, but the boy's uncomfortable reaction captured in the meme made it even more popular. People typically used reaction images and GIFs of the scene to express judgment of another's comments or actions.
Collin, now a 19-year-old offensive lineman for the Lake Erie College football team, initiated the NIL deal with Popeye's through a social media push. In a post on his Instagram and Twitter, he asked for help in getting in touch with the Popeye's company, as college football players are allowed to enter into sponsorship deals. His attempt at "getting a bag" was widely praised, and many supported his argument that his meme brought business to the fast-food chain.
Collin's story is an inspiring one, as he had to deal with bullying due to the meme. He initially felt sad and took it as bullying when people called him Terio in public, but over time, he learned to accept the video and focus on connecting with others by being himself. His story serves as a reminder that while the internet can bring challenges, it also provides opportunities for growth and empowerment.
Keep Chicken Moist: Best Reheating Methods
You may want to see also
Explore related products
Joe Montana features in a Guinness beer ad
Joe Montana, the four-time champion, featured in a Super Bowl commercial for Guinness beer. The one-minute spot included clips from the 1979 Cotton Bowl Classic, also known as the Chicken Soup Game, in which Montana played with the flu in freezing temperatures and ate chicken soup to warm up. The ad incorporated highlights from Montana's Notre Dame days, leveraging the Irish connection with Guinness.
Montana's Super Bowl ad for Guinness stuck to themes of resilience and optimism, with the tagline "The greats take it as an article of faith that the best is yet to come." The ad also cleverly tapped into the anticipation surrounding the Super Bowl, with brands releasing their advertisements in advance to generate buzz before kickoff.
In 2023, Guinness introduced a creative campaign featuring Joe Montana and Joe Burrow, a young quarterback known for his "'Joe Cool' nickname, which was originally coined by Montana. The campaign promoted Guinness' non-alcoholic beer, Guinness 0, and revolved around the number zero, which was recently allowed for NFL jerseys. In the ad, Burrow sports a Guinness jersey with the number zero, prompting Montana to jokingly consider adopting the number himself. The playful exchange between the two QBs created a memorable and engaging spot.
Montana's jersey number in college was #0, but he couldn't wear that number in the NFL until the 2023-24 season when the rules changed. The ad for Guinness 0 jerseys was designed to comply with league rules prohibiting active NFL players from promoting alcohol. All proceeds from jersey sales went to the Joe Burrow Foundation, showcasing a charitable aspect of the campaign.
Montana's appearance in the Guinness beer ad, with its clever use of nostalgia and optimism, generated buzz and resonated with audiences. The ad's release ahead of the Super Bowl created anticipation and showcased the brand's understanding of its target market.
Chicken Conversions: Ounces to Pounds
You may want to see also
Explore related products
Chris Pratt sports a handlebar moustache for Pringles
The 2024 Super Bowl featured a number of celebrity endorsements, including Ken Jeong for Popeyes and Chris Pratt for Pringles.
Pringles, the chip brand, enlisted Chris Pratt to star in its 2024 Super Bowl commercial. The actor grew a handlebar moustache for the role, to match the brand's mascot, Mr. P. In the commercial, Pratt's character enters a convenience store to buy Pringles. The employee behind the counter remarks on his "uncanny" resemblance to Mr. P and takes a photo. The photo goes viral, and Pratt's character uses his new look to land a role playing Mr. P in a film. The commercial ends with Pratt's character and the store employee looking up at a billboard of Pratt's moustached face as they eat Pringles.
The commercial was teased on Instagram a month before the Super Bowl, with a split photo of Mr. P and a mystery celebrity with a moustache. The caption read, "Once you see it... you can't unsee it," and asked followers to guess the celebrity's identity. The top guess was Travis Kelce, a football player known for his moustache and high-profile relationship with Taylor Swift.
Pringles has featured a celebrity in its Super Bowl commercial for seven consecutive years. The 2024 spot was created by Grey New York for the Kellanova-owned brand.
Meanwhile, Ken Jeong appeared in the 2024 Super Bowl commercial for fast-food chain Popeyes. In the ad, Jeong's character is frozen for 52 years and wakes up to discover the chain's new chicken wings. He also experiences other modern innovations, including electric scooters, labradoodles, and massage chairs.
Air-Chilled Chicken: A Different Texture, Why?
You may want to see also
Explore related products
Wayne Brady reveals what makes him 'chicken'
Wayne Brady, the comedian and TV personality, revealed what makes him "chicken" ahead of his live improv performances during the Super Bowl with Perdue Chicken. While he's not afraid to "wing it" in front of audiences, Brady admits he's afraid of flying and being on boats. He also shared that he's "not a big football fan," but he enjoys watching the Super Bowl halftime show with his family and friends.
Brady's live performances during the Super Bowl will include songs, scenes, impersonations, and characters made up on the spot with his improv partner and "Let's Make a Deal" co-host, Jonathan Mangum. He notes that there won't be any preparation for the show, as it's an improv performance.
Brady is known for his work on Whose Line Is It Anyway?, The Wayne Brady Show, and Let's Make a Deal, for which he has won multiple Emmy Awards. He has also been nominated for two Grammy Awards for his musical endeavors. In addition to his career successes, Brady has been open about his struggles with clinical depression and his journey to embracing his pansexual identity.
When asked about his collaboration with Perdue Chicken, Brady shared that he had initial concerns about how it would be received. However, he ultimately decided to move forward with it, stating, "Let's do it." This collaboration showcases Brady's willingness to take risks and try new things, even in the face of fear or uncertainty.
Where to Buy Hargis House Chicken and Dumplings?
You may want to see also
Frequently asked questions
Dieunerst Collin, the "Popeyes Meme Kid", starred in the Super Bowl LVII commercial.
The commercial was about an offer for free fries and pies at Popeyes.
Ken Jeong starred in the 2024 Super Bowl commercial for Popeyes chicken wings.
Ken Jeong's character is frozen for 52 years and wakes up to discover modern innovations and Popeyes chicken wings.
Joe Montana starred in a 2021 Super Bowl commercial for Guinness beer that featured clips from the 1979 Chicken Soup Game.
