Mia Patel
Alix Earle, an influencer, starred in the Carl's Jr. Super Bowl LIX bikini commercial, advertising the restaurant's new hangover burger. Earle's commercial evoked memories of the fast-food chain's earlier racy Super Bowl ads, which featured celebrities like Paris Hilton. In 2019, another Super Bowl commercial by the NFL featured a skinny girl named Sam Gordon, a 14-year-old award-winning football player.
| Characteristics | Values |
|---|---|
| Name | Alix Earle |
| Super Bowl Commercial | Carl's Jr. |
| Year | 2025 |
| Description | Bikini-clad, eating a burger |
| Previous Carl's Jr Super Bowl Models | Paris Hilton |
| Other Super Bowl Commercials | Sam Gordon for NFL 100th anniversary |
Explore related products
What You'll Learn
- Alix Earle stars in Carl's Jr.'s Super Bowl LIX commercial
- Sam Gordon, a teen award-winning football player, was in the NFL 100 Super Bowl LIII ad
- The commercial featured past and present stars
- Carl's Jr. is known for its racy Super Bowl ads
- Alix Earle's Super Bowl commercial was aired after Donald Trump's second inauguration
Alix Earle stars in Carl's Jr.'s Super Bowl LIX commercial
Alix Earle, a social media influencer and podcast host, stars in the Carl's Jr. Super Bowl LIX commercial. The ad features Earle in a bikini, eating the chain's new "hangover burger" and promoting a free burger offer for customers the day after the Super Bowl.
The commercial has been described as "racy" and a throwback to the chain's previous ads featuring bikini-clad models and influencers. Earle's outfit in the commercial includes cowboy boots, a tiny denim skirt, and a bikini-style top. She walks through a party aftermath, saying, "I've got just what you need to cure that post-party bug."
The casting of Alix Earle in the Super Bowl LIX commercial is notable due to her significant online presence and influence. She gained popularity through her "Get Ready with Me" social media videos, where viewers watch her apply makeup and often purchase the products she uses. Additionally, Earle is dating Miami Dolphins wide receiver Braxton Berrios, making her an NFL WAG.
The Carl's Jr. commercial featuring Alix Earle has received some criticism for its potential objectification of women and targeting of a specific demographic. However, the company has defended its advertising strategy, stating that they are "having so much fun doing things other brands are too timid to do." Despite the potential controversy, the commercial has also been praised for bringing back a sense of simplicity and nostalgia.
Caring for Chickens in Urban Settings: A Guide
You may want to see also
Explore related products
Sam Gordon, a teen award-winning football player, was in the NFL 100 Super Bowl LIII ad
The 14-year-old Gordon made history in 2015 when she and her father, Brent Gordon, launched the Utah Girls Tackle Football League, the first of its kind. This spurred the creation of similar all-girls leagues in Indiana, Georgia, and Canada. Gordon won the inaugural Game Changer Award following the 2017 season, an honour that recognises people who seek to move football forward.
In the NFL 100 Super Bowl ad, Gordon, wearing a red dress, puts a spin move on defensive back Richard Sherman. She has since talked about her experience filming the commercial, which was widely praised and considered the most memorable of Super Bowl LIII.
Gordon has been instrumental in laying the foundation for the induction of women into the sport. She is trying to start an all-girls football team at her high school. Gordon is helping to make football more inclusive and is a trailblazer for young girls who want to play the sport.
Yellow Easter Egger Chicks: What Color Will They Grow Into?
You may want to see also
Explore related products
The commercial featured past and present stars
The Super Bowl LIII NFL 100th-anniversary commercial featured a host of stars, both past and present. The ad showed football greats passing around a golden football and included the likes of Joe Montana, Deion Sanders, Odell Beckham Jr., and Peyton Manning. The commercial also featured a teenage girl, who was later revealed to be 14-year-old Sam Gordon, an award-winning football player and the winner of the league's first "Game Changer" award. Gordon was the only female football player in the ad, and her inclusion was seen as a step towards making football more inclusive.
In addition to the NFL 100th-anniversary commercial, other Super Bowl commercials have also featured notable stars. For example, the fast-food chain Carl's Jr.'s Super Bowl ad starred influencer Alix Earle, who promoted the restaurant's new "hangover burger" in a bikini. This ad recalled the brand's previous racy Super Bowl commercials featuring modern-day sex symbols like Paris Hilton.
Super Bowl commercials are well-known for featuring celebrities and influential figures. The Super Bowl LIII commercial featuring Sam Gordon, for instance, was widely praised for its inclusion of a female football player and its message of promoting diversity in sports. Similarly, Alix Earle's appearance in the Carl's Jr. ad built upon the brand's reputation for using influential figures, such as Paris Hilton, to create memorable and controversial commercials.
The use of celebrities and influential individuals in Super Bowl commercials is a strategic choice by brands to capture the attention of viewers. By featuring notable figures, companies can create buzz and generate excitement around their products or services. This strategy has proven effective, with many Super Bowl commercials becoming highly anticipated and widely discussed, even after the game has ended.
Overall, the Super Bowl LIII NFL 100th-anniversary commercial, with its array of past and present stars, exemplified the power of celebrity endorsements in Super Bowl advertising. The inclusion of Sam Gordon as the only female football player made a strong statement about diversity in sports, while other commercials, like Carl's Jr.'s ad with Alix Earle, built upon the brand's reputation for featuring influential figures in their campaigns. These choices not only entertain viewers but also shape cultural conversations and leave a lasting impact beyond the game itself.
Setting Up Outdoor Homes for Your 8-Week-Old Chicks
You may want to see also
Carl's Jr. is known for its racy Super Bowl ads
Fast-food chain Carl's Jr. has been criticised for its Super Bowl advertising campaigns, which have been described as "racy" and "sexist". The company has been accused of objectifying women in its commercials, which often feature attractive, scantily-clad female models.
In 2015, the company released a super-sexy Super Bowl commercial that incited a fiery reaction online. The ad starred a scantily-clad model eating a hamburger, with critics arguing that it was more about "buns" than the burger. The ad prompted the hashtag #WomenAreMoreThanMeat. Previous commercials featuring Kate Upton, Paris Hilton, and Heidi Klum have also been criticised for being too racy.
In 2025, Carl's Jr. returned to its racy advertising roots with an ad featuring influencer Alix Earle. The ad, which showed Earle in a bikini eating a burger, was criticised by TV watchdogs as "soft-core porn". Some commentators linked the company's return to racy advertising to the political climate, with the return of Donald Trump to office.
Despite the criticism, Carl's Jr. has defended its advertising strategy, with company representatives stating that "sex sells". The company has also argued that its ads are meant to be fun and lighthearted and that they are simply trying to sell a product.
While Carl's Jr.'s Super Bowl ads have been controversial, they have also been successful in generating buzz and word-of-mouth sharing, which is valuable for any advertiser. Whether one agrees with their approach or not, it is clear that Carl's Jr. knows how to make a statement during the Super Bowl.
Chicken Marsala vs. Piccata: Which Dish is More Popular?
You may want to see also
Alix Earle's Super Bowl commercial was aired after Donald Trump's second inauguration
Alix Earle, a social media influencer, dominated the Super Bowl commercials in 2025 with her appearances in multiple ads. Earle featured in Poppi's 60-second commercial, which was the most-watched ad of the night, reaching 29.1 million households. She also appeared in Hellmann's "When Harry Met Sally" themed campaign and Carl's Jr.'s post-game bikini burger promotion ad. The Carl's Jr. ad, in particular, generated a lot of buzz and discussion around objectification and the target demographic of "young hungry guys".
Interestingly, the airing of Alix Earles' Super Bowl commercials came just a month after Donald Trump's second inauguration. During his tenure, Trump has been criticized for his attacks on diversity, equity, and inclusion (DEI) initiatives, and his administration has been associated with misogyny and racism. This context adds an interesting layer to the discussion around the objectification and target audience of Earle's Super Bowl ads.
In the Carl's Jr. ad, Earle, known for her party girl image, promoted the "Hangover Burger," positioning it as a cure for the post-Super Bowl Monday blues. The ad was a nod to the title of her popular podcast, "Hot Mess." The commercial was well-received by some, with comments praising the marketing and Earle's natural presence. However, it also sparked conversations about the objectification of women and the targeting of a primarily male audience.
Alix Earle's Super Bowl commercials, particularly the Carl's Jr. ad, became a topic of discussion and generated a range of reactions. While some praised the marketing strategy and Earle's appeal, others raised concerns about the objectification of women and the reinforcement of gender stereotypes. The timing of the commercials, so soon after Trump's second inauguration, added an interesting layer to these discussions, given the perceived association of his administration with misogyny and racism.
Why Fans Are Essential in Chicken Incubators
You may want to see also
Frequently asked questions
Sam Gordon was the only female player featured in the NFL 100 Super Bowl LIII commercial.
The commercial celebrated the NFL's 100th season, which started in September, and showed greats of the game, past and present, colliding in joyous mayhem.
Sam was approached by the NFL in mid-January to be part of the commercial. She was the only female football player featured in the ad, which showed NFL greats passing around a golden football.
Sam Gordon is an award-winning football player who has worked with her father to create an all-girls tackle league. She also won the NFL's first "Game Changer" award.
