Emily Carter
McDonald's teamed up with popular streamer and online personality Kai Cenat to launch the Chicken Big Mac, a new menu item that takes the restaurant's world-famous Big Mac and replaces its beef patties with tempura-battered chicken. The collaboration included a promotional campaign featuring Cenat and his friends giving their honest reactions to the new sandwich on stream. Despite speculation, Kai Cenat did not receive his own McDonald's meal, but his involvement in the launch of the Chicken Big Mac was significant, creating a generational collab as fans reacted to the new menu item.
| Characteristics | Values |
|---|---|
| Date of Launch | 10 October 2024 |
| Price | $8.19 |
| Meal Price | $14.19 |
| Streamer Partner | Kai Cenat |
| Streamer Platform | Twitch, YouTube |
| Streamer Subscriber Count | One of the most subscribed channels in Twitch history |
| Streamer Reactions | Positive |
| Public Reactions | Mixed |
| Availability | United States, Ireland |
| Availability Duration | Limited time |
| Availability Locations | Participating stores |
| Chicken Big Mac Composition | Two tempura battered chicken patties, lettuce, a special sauce, cheese slices, and pickles on a sesame seed bun |
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What You'll Learn
- Kai Cenat was the official taste tester for the Chicken Big Mac
- McDonald's collaborated with Kai Cenat to promote the Chicken Big Mac
- The Chicken Big Mac is a poultry twist on the original Big Mac
- The Chicken Big Mac was launched in the US on 10 October 2024
- The Chicken Big Mac meal includes fries and a drink
Kai Cenat was the official taste tester for the Chicken Big Mac
McDonald's launched the Chicken Big Mac, a new take on its iconic Big Mac, in October 2024. The new menu item features two tempura-battered chicken patties instead of the original's beef patties, along with the familiar toppings of lettuce, special sauce, cheese, and pickles.
To promote the new sandwich, McDonald's teamed up with Twitch star and YouTuber Kai Cenat, who served as the official taste tester. Cenat, a self-proclaimed Big Mac superfan, helped launch the Chicken Big Mac by sharing his unfiltered reactions to it on his livestream, alongside his famous friends. In one promotional video, Cenat is seen at a McDonald's drive-thru, where a choir in the backseat sings about the Chicken Big Mac, surprising him.
The collaboration with Cenat was part of McDonald's marketing strategy to tap into the passions of its fans, including live-streaming and dupe culture. The fast-food giant has previously partnered with celebrities and influencers to create special meals, collector's toys, and limited gaming merchandise. While there was speculation that Cenat would be getting his own McDonald's meal, the company clarified that its collaboration with Cenat centered on promoting the Chicken Big Mac.
The Chicken Big Mac was initially available for a limited time at participating locations in the United States and Ireland, starting on October 10, 2024. It could be purchased à la carte for over $8.19 or as a meal with fries and a drink for over $14.19.
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McDonald's collaborated with Kai Cenat to promote the Chicken Big Mac
McDonald's has collaborated with Kai Cenat, a popular streamer and online personality, to promote the launch of its new Chicken Big Mac in the United States. The fast-food giant teased the partnership through a mysterious social media post on October 2, 2024, which sparked excitement among fans.
The Chicken Big Mac is a new menu item that puts a twist on McDonald's iconic Big Mac sandwich, replacing the original beef patties with tempura-battered chicken patties while retaining the familiar toppings. To promote this special burger, Cenat and his friends went live on stream to debut the item and share their honest reactions. In one instance, Cenat is seen buying the sandwich at a McDonald's drive-thru, only to be interrupted by a choir in his backseat singing about the Chicken Big Mac.
Cenat, a self-proclaimed Big Mac superfan, also welcomed other streamers and famous friends to try the Chicken Big Mac on his livestream, creating a buzz around the new menu item. This collaboration is part of McDonald's marketing strategy to tap into the passions of its fans, including dupe culture and live-streaming, and to engage with Gen Z, who closely follow creators like Cenat.
The Chicken Big Mac was launched on October 10, 2024, at participating locations in the United States and Ireland for a limited time. It is priced at over $8.19 for the sandwich alone, or over $14.19 for a meal that includes fries and a beverage. While there were speculations about a Kai Cenat-themed meal, McDonald's clarified that the collaboration centered on promoting the new Chicken Big Mac sandwich.
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The Chicken Big Mac is a poultry twist on the original Big Mac
McDonald's has partnered with popular streamer and online personality Kai Cenat to promote the Chicken Big Mac, a poultry twist on the original Big Mac. The limited-time offering debuted in the US on October 10, 2024, and is available at participating stores across the country and in Ireland.
The Chicken Big Mac features two tempura-battered chicken patties instead of the original's all-beef patties, while still retaining the familiar toppings of lettuce, special sauce, cheese slices, and crisp pickles on a fluffy sesame seed bun. It is priced at over $8.19 and can also be ordered as a meal with fries and a drink for over $14.19.
To create buzz around the new menu item, McDonald's tapped into Cenat's large online following. In one promotional video, Cenat is seen at a McDonald's drive-thru, where a choir in the backseat sings about the Chicken Big Mac. In another video, Cenat and his friend Fanum are seen doing a livestream taste test of the new sandwich, with a marching band and the McDonald's mascot Grimace making a surprise appearance.
While some fans were disappointed that there was no "Kai Cenat meal" like previous celebrity collaborations, others praised the new sandwich as a welcome addition to the menu. One fan described it as "basically a giant chicken nugget made into a Big Mac," while another enjoyed it so much that they wanted it to become a permanent menu item.
Through this collaboration, McDonald's aimed to pay homage to the iconic Big Mac while introducing it to a new generation of fans. The partnership with Cenat and other streamers also allowed them to engage with younger audiences and create a unique promotional campaign.
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$58.19 $76.99
The Chicken Big Mac was launched in the US on 10 October 2024
To promote the new product, McDonald's teamed up with popular streamer and online personality Kai Cenat, who acted as the official taste tester. Cenat and his friends went on a livestream to debut the item, giving their honest reactions and sharing their opinions on whether the Chicken Big Mac is a Big Mac. Cenat also starred in a 30-second spot, where he pulls up to a McDonald's drive-thru and is surprised by a choir in the backseat singing about the Chicken Big Mac.
The Chicken Big Mac is available at participating locations in the US and Ireland for a limited time, starting at over $8.19. It can be purchased on its own or as a meal with fries and a drink for over $14.19. The launch of the Chicken Big Mac in the US follows its appearance on McDonald's menus in other countries.
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The Chicken Big Mac meal includes fries and a drink
McDonald's introduced the Chicken Big Mac in the United States for a limited time and teamed up with Twitch star Kai Cenat for its release. The Chicken Big Mac is a new menu item that takes the restaurant's world-famous Big Mac and replaces its two all-beef patties with two tempura-battered chicken patties. The Chicken Big Mac meal, priced at over $14.19, includes a hearty sandwich, a medium serving of crispy french fries, and a medium drink of choice. The fries can be upgraded to a large size for an additional cost of $0.60.
The Chicken Big Mac marketing campaign includes more than just a single creator partnership. McDonald's also teamed up with Chain, a dining company co-founded by actor B.J. Novak, to introduce its new menu item at a one-day Los Angeles pop-up called McDonell's.
Kai Cenat, a popular streamer and online personality, helped launch the Chicken Big Mac and shared his love for the new sandwich. Cenat and his friends went on a stream to debut the item, giving their honest reactions to it. In a 30-second spot, Cenat is seen at a McDonald's drive-thru, where a choir in the backseat surprises him by singing about the Chicken Big Mac.
While there was speculation that Cenat would get his own McDonald's meal, similar to previous celebrity collaborations, McDonald's did not announce anything regarding a meal collab. Instead, the focus of the partnership was on promoting the Chicken Big Mac sandwich and generating excitement for its US debut.
The Chicken Big Mac, priced at over $8.19, is available at participating locations in the United States and Ireland. It features a fluffy sesame seed bun loaded with two juicy chicken patties, lettuce, a special sauce, melty cheese slices, and crisp pickles.
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Frequently asked questions
No, Kai Cenat did not get his own McDonald's meal to coincide with the US launch of the Chicken Big Mac.
The Chicken Big Mac is a new menu item that takes the restaurant's world-famous Big Mac and gives it a poultry twist. It is built on a fluffy sesame seed bun and comes loaded with two juicy chicken patties, lettuce, a special sauce, melty cheese slices, and crisp pickles.
The Chicken Big Mac meal features a hearty sandwich, a medium serving of crispy french fries, and a medium beverage of choice. The fries can be customized into large offering sizes for an additional cost.
