
Natural hair is hard work, and finding the right products can be a challenge. Shea Moisture, Mixed Chicks, and Carol's Daughter are all well-known brands in the world of curly hair, with many people seeking the 'holy grail of hair products. But which is better? Shea Moisture's coconut and hibiscus line has received mixed reviews, but the $9.99 price tag is a bonus. The curl smoothie is a favourite, providing ultra-moisturised curls. Mixed Chicks' leave-in conditioner is also a cult product, with many people swearing by it. However, some say it can be heavy and that the brand contains a lot of unnatural ingredients. Carol's Daughter, now owned by L'Oreal, is also a popular choice, with its Wash Day Delight shampoo helping to detangle hair. However, some people have been disappointed by the brand, finding the conditioner too watery and the formulas changed.
| Characteristics | Values |
|---|---|
| Scent | Carol's Daughter wins |
| Detangling ability | Shea Moisture wins |
| Value | Carol's Daughter wins |
| Natural ingredients | Shea Moisture |
| Curly hair | Shea Moisture |
| Hydration | Shea Moisture |
| Black-owned | Neither |
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What You'll Learn
- Scent: Carol's Daughter has a better scent than Shea Moisture's Coconut & Hibiscus range
- Detangling: Shea Moisture has more slip, making it better for detangling
- Value: Carol's Daughter offers more product for the same price
- Hydration: Shea Moisture is considered better for hydration
- Ethical practices: Shea Moisture sources ingredients through ethical, fair-trade means

Scent: Carol's Daughter has a better scent than Shea Moisture's Coconut & Hibiscus range
When it comes to scent, Carol's Daughter Hair Milk Cleansing Conditioner has a more pleasant fragrance than the Shea Moisture Coconut & Hibiscus Co-wash Conditioning Cleanser. One user mentions that they are "not a fan of coconut unless it's fresh coconut", and that Carol's Daughter "smells great".
Carol's Daughter was founded by Lisa Price, who began by mixing fragrances at home. The brand now offers a range of prestige hair, body, and skincare products made with rare ingredients such as Monoi Oil, Cocoa and Shea Butters, and Açai.
On the other hand, some users have expressed dissatisfaction with Shea Moisture's Coconut & Hibiscus range, with one user stating that the products made their hair feel like straw. Another user mentions that they have a half bottle of Shea Moisture African Black Soap body lotion that is too thick to get out of the bottle.
While scent is a matter of personal preference, the consensus from the reviews seems to be that Carol's Daughter has a more appealing fragrance than Shea Moisture's Coconut & Hibiscus line. It's important to note that there may be other products within the Shea Moisture range that have different scents and may be more appealing to those with different fragrance preferences.
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Detangling: Shea Moisture has more slip, making it better for detangling
When it comes to hair care, finding the right products that work for your hair is essential. Two popular brands in the hair care space are Shea Moisture and Carol's Daughter. Both brands offer a range of products aimed at nourishing and maintaining hair health.
When it comes to detangling, Shea Moisture has an edge over Carol's Daughter. The Shea Moisture Coconut & Hibiscus Co-wash Conditioning Cleanser has more slip, which makes it easier to detangle knots and tangles. This can be particularly beneficial for those with curly or textured hair, as it helps smoothen and separate strands without causing breakage or damage.
The extra slip provided by Shea Moisture's formula allows for easier combing and reduces the amount of force needed to work through knots. This can lead to less hair fall and a smoother, more manageable detangling process. For those with curly or coily hair textures that are prone to tangles, this can be a significant advantage.
Additionally, the extra slip can help distribute conditioning agents more evenly along the hair strands, providing added moisture and protection during the detangling process. This is especially beneficial for hair that tends to be drier or more fragile, as it helps prevent further damage and promotes hair health.
While Carol's Daughter's Hair Milk Cleansing Conditioner also offers detangling benefits, it falls slightly behind due to having less slip. However, it should be noted that slip is just one factor in the overall detangling experience, and other aspects, such as scent and value, may also influence an individual's preference.
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Value: Carol's Daughter offers more product for the same price
When it comes to value for money, Carol's Daughter offers a more attractive proposition than Mixed Chicks and Shea Moisture. A direct comparison between Carol's Daughter Hair Milk Cleansing Conditioner and Shea Moisture Coconut & Hibiscus Co-wash Conditioning Cleanser shows that for the same price, you get more product with Carol's Daughter. The former offers 12 oz of product for $12, while the latter provides only 8 oz for the same price.
The reviewer also noted that Carol's Daughter's product had a more pleasant scent and performed just as well in terms of detangling ability. This is a crucial factor for those with curly or wavy hair who need to detangle their locks without causing breakage or damage.
While some users have expressed dissatisfaction with both Carol's Daughter and Shea Moisture, citing changes to their formulas and branding to appeal to a wider audience, it seems that Carol's Daughter still offers a better value proposition in terms of the quantity provided for the price.
It is worth noting that Shea Moisture has been praised for its focus on hydration and curl-enhancing properties, making it a popular choice for those with curly hair. However, when it comes to getting the most product for your money, Carol's Daughter appears to be the winner in this category.
In conclusion, if you are seeking to maximize the amount of product you receive for your money, Carol's Daughter is the better choice between the two brands. With a larger quantity of product at the same price, it offers better value, especially if you are using these products regularly and in significant quantities.
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Hydration: Shea Moisture is considered better for hydration
While both Mixed Chicks and Shea Moisture are popular brands for hair care, the latter is considered better for hydration. Shea Moisture's products are rich in natural ingredients like shea butter and coconut oil, which are excellent for nourishing and defining curls. The brand also focuses on hydration and reparative properties, providing deep moisture, reducing frizz, and enhancing curl patterns. This makes Shea Moisture particularly beneficial for curly hair, as it offers an extensive range of products specifically formulated for different types of curls and concerns.
In comparison, Mixed Chicks products also aim to hydrate and enhance curls, but there is limited information on the specific ingredients used in their formulas. Additionally, some users have reported that Mixed Chicks products can make hair feel dry and straw-like.
One user compared the Shea Moisture Coconut & Hibiscus Co-wash Conditioning Cleanser to the Carol's Daughter Hair Milk Cleansing Conditioner. While they preferred the scent and value of the Carol's Daughter product, they found that the Shea Moisture option had better detangling abilities due to its slip. This user ultimately preferred the Carol's Daughter cleanser, but their experience highlights how Shea Moisture products can provide superior results in certain categories, such as hydration and slip.
Another factor that sets Shea Moisture apart is its commitment to ethical and fair-trade practices. The brand sources all its ingredients responsibly and does not use added perfumes, relying instead on essential oils for fragrance. This attention to ingredient sourcing and natural fragrances contributes to the brand's reputation for quality and effectiveness.
Overall, while both Mixed Chicks and Shea Moisture offer options for hair care and hydration, Shea Moisture is particularly renowned for its hydrating properties. Its focus on natural, nourishing ingredients, ethical sourcing, and curl-specific formulas makes it a popular choice for individuals seeking effective hydration and repair for their curls.
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Ethical practices: Shea Moisture sources ingredients through ethical, fair-trade means
Shea Moisture pays fair wages to the women in its shea butter supply chain, which has resulted in an 89% increase in revenue for them. This additional income empowers these women, allowing them to send their daughters to school and helping them break out of the cycle of poverty. The company also invests in infrastructure and technology to further improve the livelihoods of these women while positively impacting the environment.
Shea Moisture is a certified B-Corporation, meeting high social and environmental performance standards. The company is transparent about its accountability measures, as verified by B Lab, the nonprofit organization that certifies B Corp brands. Shea Moisture does not conduct or fund animal testing at any level, and neither do their suppliers or third parties. The company is certified by PETA, a positive indicator of their ethical practices.
While Shea Moisture is not 100% vegan, with some products containing animal-derived ingredients, it is cruelty-free. The company does not use parabens, phthalates, mineral oils, petroleum, or formaldehyde in its products.
Regarding the comparison between Mixed Chicks, Shea Moisture, and Carol's Daughter, online discussions reveal varying preferences and experiences with these brands. Some users express dissatisfaction with Shea Moisture, citing issues with product quality and changes in branding and advertising. However, others appreciate their commitment to ethical sourcing, natural ingredients, and community empowerment.
As for Carol's Daughter, the brand has undergone ownership changes, and some customers express concerns about their products and ingredients. Mixed Chicks is also mentioned in the context of a boycott, but there is limited information about the reasons behind it. Ultimately, the choice between these brands depends on individual preferences, values, and experiences.
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Frequently asked questions
This depends on your hair type. Shea Moisture is a natural hair product line that works well for dry, natural, and coily hair. Mixed Chicks, on the other hand, seems to be preferred by those with looser curls.
Shea Moisture offers a range of products, including the Coconut & Hibiscus line, the Raw Shea Butter line, the Curl Smoothie, and the Curling Souffle. Their products are known to be affordable and effective for moisturizing and defining curls.
Mixed Chicks offers a range of products, including shampoo, leave-in conditioner, and a baby line. Their leave-in conditioner is particularly popular and is known to define curls, moisturize, and control frizz.
Some natural hair influencers have expressed disappointment in Carol's Daughter and Mixed Chicks products, suggesting that the formulas may have changed and no longer work as effectively for their hair. There is also a perception that these brands may contain more unnatural ingredients compared to newer brands in the market.
Yes, there are several alternative brands mentioned, including Mielle Organics, AsIAmNaturally Curly, Shea Moisture, Karen's Body Beautiful, Oyin, Entwine, and Curl's Milkshake. These brands offer a range of products specifically tailored to natural hair and may provide better results for some individuals.











































