Emily Carter
Zaxby's is a quick-service restaurant known for its chicken dishes, including wings, sandwiches, salads, and, of course, chicken fingers. The company has released several commercials for its chicken fingers, including the 15-second ads This Isn't Just a Chicken Finger, So Giant, and Experts. The songs featured in these commercials have not been identified, but one of Zaxby's commercials for its Buffalo Garlic Blaze sauce features a folk song composed and performed by Jomo & The Possum Posse.
| Characteristics | Values |
|---|---|
| Commercial name | This Isn't Just a Chicken Finger |
| Commercial duration | 15 seconds |
| Industry | Quick Serve |
| Song | None identified |
| Ad campaign | Buffalo Garlic Blaze sauce |
| Ad campaign features | Folk song by Jomo & The Possum Posse |
Explore related products
What You'll Learn
'This Isn't Just a Chicken Finger'
Zaxby's, a premium quick-service restaurant, is known for its Chicken Fingerz™, wings, sandwiches, and signature sauces. The restaurant launched an ad campaign for its new Buffalo Garlic Blaze sauce in 2022. The campaign featured a 15-second TV commercial titled "This Isn't Just a Chicken Finger." The spot was narrated to a folk song composed by the band Jomo & The Possum Posse, featuring quirky characters such as The Bobcat, The Squirrel, The Fox, and The Hedgehog.
The campaign, "Guy on a Buffalo Wing," aimed to create a unique and memorable experience for viewers, encouraging them to try the new sauce. The sauce combines spicy garlic and creamy buffalo sauce flavors with authentic ingredients like peppers, vinegar, salt, and fresh garlic.
The commercial showcases Zaxby's commitment to delivering a fun and offbeat dining experience, treating customers as friends. It is part of a series of creative advertisements by Zaxby's, including the Spice of Life campaign, which highlights the unique spice and flavor of Zaxby's offerings, and the So Giant campaign, promoting their giant chicken finger quesadillas.
The "This Isn't Just a Chicken Finger" commercial, with its catchy folk song, is a testament to Zaxby's creative marketing strategies, enhancing the brand's reputation for delivering delicious food with a playful twist. The advertisement captures the attention of viewers, leaving a lasting impression and enticing them to try Zaxby's unique menu items.
While the specific song and artist from the "This Isn't Just a Chicken Finger" commercial remain unidentified on the iSpot website, the folk tune composed by Jomo & The Possum Posse specifically for the "Guy on a Buffalo Wing" campaign is likely the one that caught your attention and left a memorable impression.
Training Chickens: Perching on Your Shoulder
You may want to see also
Explore related products
'So Giant'
Zaxby's Chicken Finger Quesadillas TV Spot, 'So Giant', is a 15-second television commercial for the Quick Serve industry. The song in the commercial is a folk song composed and performed by the band Jomo & The Possum Posse. The commercial features quirky characters such as The Bobcat, The Squirrel, The Fox, and The Hedgehog.
The "So Giant" commercial advertises Zaxby's Giant Chicken Finger Quesadillas. It is part of an off-beat ad campaign for the launch of Zaxby's new Buffalo Garlic Blaze sauce. The sauce is described as having a bold flavor profile that combines spicy garlic and creamy buffalo sauce with authentic ingredients like peppers, vinegar, salt, and fresh garlic with buttery notes.
The commercial features a lone cowboy riding a Zaxby's-style buffalo wing, who discovers a Boneless Wings Meal featuring the new sauce. The campaign is designed to be unexpected and memorable, capturing the attention of viewers and intriguing them to try the new product.
The "So Giant" commercial is one of several teasers released by Zaxby's ahead of the full commercial debut. The teasers included trailers that highlighted the delicious smell of the new sauce and featured a guy riding a buffalo wing. The full commercial, released on January 10, 2022, is 2 minutes and 20 seconds long and can be viewed on guyonabuffalowing.com.
Feeding Chickens: How Often and How Much?
You may want to see also
Explore related products
'Guy on a Buffalo Wing'
Zaxby's, a premium quick-service restaurant, launched an ad campaign for its new Buffalo Garlic Blaze sauce in January 2022. The campaign featured a 15-second TV commercial with a folk song composed and performed by Jomo & The Possum Posse. The song, titled "Guy on a Buffalo Wing," included quirky characters like The Bobcat, The Squirrel, The Fox, and The Hedgehog. The commercial aimed to create a unique and memorable experience for viewers, encouraging them to try the new sauce.
Zaxby's is known for its Chicken Fingerz™, wings, and signature sauces, and the "Guy on a Buffalo Wing" campaign highlighted their new sauce offering. The sauce combines spicy garlic and creamy buffalo sauce flavors with authentic ingredients like peppers, vinegar, salt, fresh garlic, and buttery notes.
The commercial's creative agency, Tombras Group, described the campaign as "impossible to look away from," creating a sense of curiosity and intrigue among viewers. The song and characters in the commercial added to the off-beat and fun atmosphere that Zaxby's is known for.
While the specific celebrity appearances and song choices in some of Zaxby's commercials have not been disclosed, the "Guy on a Buffalo Wing" campaign stands out by providing a unique and entertaining experience for viewers. The combination of folk music and whimsical characters makes it memorable and engaging, showcasing Zaxby's commitment to delivering a fun and lighthearted dining experience.
The "Guy on a Buffalo Wing" commercial is a creative and strategic approach to promoting Zaxby's new sauce. By using a catchy song and eccentric characters, the campaign captures the attention of its audience and leaves a lasting impression. This innovative advertising technique showcases Zaxby's understanding of its brand and target market, ensuring a successful and impactful promotion.
Dishoom's Ruby Chicken: Cookbook Mystery Explained
You may want to see also
'Spice of Life'
Zaxby's, the popular quick-service restaurant chain, is well-known for its creative and off-beat advertising campaigns. Their TV commercials often feature unique themes and catchy jingles that leave a lasting impression on viewers. One such campaign is the "Spice of Life" ad, which showcases people from various walks of life enjoying Zaxby's unique spice and flavour. Despite the upbeat tone of the commercial, no song or background music has been identified for this particular spot.
The "Spice of Life" commercial is part of Zaxby's commitment to delivering a fun and quirky experience to its customers. The ad agency, The Tombras Group, has created several other campaigns for the brand, each with its distinct creative approach. While the "Spice of Life" ad may not feature a memorable tune, other Zaxby's commercials have incorporated music to great effect.
For instance, Zaxby's introduced its new Buffalo Garlic Blaze sauce with an off-beat ad campaign featuring a folk song composed and performed by Jomo & The Possum Posse. The song, titled "Guy on a Buffalo Wing," captivated audiences with its quirky characters and unique sound. The campaign showcased Zaxby's willingness to experiment with unexpected concepts while staying true to its brand identity.
The 15-second "Experts" commercial for Zaxby's Chipotle Ranch Chicken Finger Tacos also caught viewers' attention with its lively atmosphere. Although the song in this ad has not been identified, the spot highlighted the product's delicious flavour and the expertise that goes into crafting Zaxby's menu items.
Zaxby's has consistently demonstrated its ability to engage customers through innovative marketing strategies. While the "Spice of Life" commercial may not have a song, it effectively communicates the brand's promise of delivering a unique spice and flavour experience to individuals from all backgrounds. Through its advertising campaigns, Zaxby's continues to build a strong connection with its audience, ensuring that its restaurants are synonymous with fun, flavour, and, of course, spice—the spice of life!
The Easy Way to Remove Tendon from Chicken Tenders
You may want to see also
'Experts'
Zaxby's, a premium quick-service restaurant, has aired several commercials for its chicken fingers, chicken finger quesadillas, and chipotle ranch chicken finger tacos.
The 15-second TV commercial for Zaxby's Chipotle Ranch Chicken Finger Tacos, titled 'Experts', has not had any songs, characters, or celebrities identified. The same is true for the 15-second 'This Isn't Just a Chicken Finger' commercial and the 15-second 'So Giant' commercial for the Giant Chicken Finger Quesadillas.
However, Zaxby's did launch an ad campaign for its new Buffalo Garlic Blaze sauce, which was narrated to a folk song composed by the band Jomo & The Possum Posse. The song, titled 'Guy on a Buffalo Wing', features quirky characters from the animal kingdom, such as The Bobcat, The Squirrel, The Fox, and The Hedgehog.
The Rooster on Sriracha: Cultural Significance and Brand Identity
You may want to see also
Frequently asked questions
The song in the commercial is unknown.
The commercial advertises Zaxby's Chicken Fingerz™ and their range of sauces.
The commercial is 15 seconds long.
Zaxby's is a premium quick-service restaurant known for its Chicken Fingerz™, wings, sandwiches, and salads.
The creative agency behind the commercial is The Tombras Group.
