Mia Patel
McDonald's chicken wrap, also known as the Snack Wrap, is set to make a comeback on July 10, 2025. The wrap, which was discontinued in 2016, consists of chicken, shredded lettuce, and cheese wrapped in a tortilla with either ranch or honey mustard sauce. The return of the wrap comes after years of petitioning by fans, who are eager to get their hands on the cult-favorite item once again.
| Characteristics | Values |
|---|---|
| Date of return | 10 July 2025 |
| Previous discontinuation date | 2016 (some franchises kept it until 2020) |
| Reason for discontinuation | Too complicated for kitchens to prepare |
| Customer reaction to discontinuation | Petitions, Change.org petition with 19,000 signatures, attempts to recreate at home, social media posts |
| Customer reaction to return | Speculation about the date, excitement |
| Flavours | Spicy, Ranch |
| Ingredients | Chicken, lettuce, shredded cheese, sauce |
| Type of menu item | Handheld |
| Sales strategy | Part of McDonald's broader push beyond beef into chicken |
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What You'll Learn
- McDonald's chicken wrap is returning on July 10, 2025
- The wrap was discontinued in 2016 due to low sales and slow preparation
- The wrap has a cult following, with customers campaigning for its return
- McDonald's CEO attributes the return to market demand for chicken
- The wrap will be made with McCrispy Strips and come in spicy and ranch flavours
McDonald's chicken wrap is returning on July 10, 2025
McDonald's chicken wrap is officially making a comeback and will be available in US restaurants starting July 10, 2025. The fast-food giant is bringing back the beloved menu item after almost a decade since its discontinuation.
The snack wrap, consisting of chicken tenders, shredded lettuce and cheese, and sauce wrapped in a tortilla, was discontinued in 2016 due to its complicated preparation process. However, customers have continued to order it at drive-thrus, and some franchisees kept it on the menu until 2020.
The return of the chicken wrap was confirmed by McDonald's President of the USA, Joe Erlinger, in December 2024. Although he did not specify the exact date, he assured customers that it would be back before the end of 2025. The official return date was later announced on McDonald's Instagram page, stating, "snack wrap is available 07.10."
The snack wrap will be offered in two flavors: spicy and ranch. The spicy option features the same habanero spicy pepper sauce as the Spicy McCrispy sandwich, while the ranch variety is topped with ranch dressing.
The chicken wrap has a cult following among McDonald's customers, and its return is highly anticipated. With the wrap's return, McDonald's aims to boost sales and meet the growing demand for chicken options in the fast-food industry.
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The wrap was discontinued in 2016 due to low sales and slow preparation
The McDonald's Snack Wrap is set to make a comeback on July 10, 2025, nearly a decade after it was discontinued in 2016. The wrap, consisting of chicken, shredded lettuce, and cheese wrapped in a tortilla with a choice of sauce, was a fan favorite. However, its removal from the menu was attributed to both low sales and the time-consuming preparation process.
McDonald's initially introduced the Snack Wrap in 2006, and it quickly gained a cult following. The wrap was available in various flavors, including ranch and honey mustard. Despite its popularity, McDonald's discontinued the item in 2016 due to slow preparation times and lower-than-expected sales. Franchisees cited the time-consuming process of steaming tortillas, chopping chicken, and stuffing the wraps, which doubled the standard serving time for customers.
The decision to discontinue the wrap left fans disappointed, with some even attempting to recreate the wrap at home or seek alternatives from competitors. A Change.org petition to bring back the Snack Wrap garnered nearly 19,000 signatures, illustrating the dedication of its fanbase.
Recognizing the wrap's cult status and the continued demand from customers, McDonald's decided to bring back the Snack Wrap in 2025. The company's President, Joe Erlinger, acknowledged the passionate following and frequent inquiries about the product's return. However, he initially kept the specifics of the comeback date vague, only hinting at a 2025 return.
Now, McDonald's has confirmed that the Snack Wrap will officially return to its U.S. menus on July 10, 2025, with two flavor options: spicy and ranch. The wrap will be made with the chain's McCrispy Strips, which were launched nationwide in May. This move aligns with McDonald's broader push beyond beef into chicken, as they aim to meet the evolving preferences of their customers.
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The wrap has a cult following, with customers campaigning for its return
The McDonald's Snack Wrap is making a comeback, nine years after it was discontinued. The wrap, consisting of chicken, shredded lettuce, and cheese, wrapped in a tortilla with a choice of sauce, was removed from the menu in 2016.
McDonald's President of the USA, Joe Erlinger, confirmed in an interview with Good Morning America in December 2024 that the item would be back in 2025. Erlinger said that the Snack Wrap has a "cult following" and that he gets "so many emails" about it. The exact date of its return was not revealed, but McDonald's later announced that the wrap would be back on July 10, 2025, with spicy and ranch flavor options.
The return of the Snack Wrap comes as McDonald's expands its menu beyond beef into chicken. The wrap will now be made with one of the chain's McCrispy Strips, which launched nationwide in May. The success of chicken-focused restaurants such as Chick-fil-A, Popeyes, and Raising Cane's has made chicken a fast-growing restaurant category.
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McDonald's CEO attributes the return to market demand for chicken
McDonald's is bringing back its famous Snack Wrap on July 10, 2025. The wrap, which was discontinued in 2016, consists of chicken, shredded lettuce, and shredded cheese, covered in either ranch or honey mustard sauce, and wrapped inside a tortilla.
The return of the Snack Wrap is a response to market demand for chicken. In early May, McDonald's CEO Chris Kempczinski acknowledged this demand, stating, "The market continues to show the consumer is interested in this product. We want to make sure that we're meeting our customers' needs on that." The snack wrap is part of McDonald's broader push beyond beef into chicken. The success of chicken-focused restaurants such as Chick-fil-A, Popeyes, Raising Cane's, and Dave's Hot Chicken has made chicken a fast-growing restaurant category in recent years.
The decision to bring back the Snack Wrap was also influenced by years of petitioning by dedicated fans. McDonald's President Joe Erlinger, in an interview with Good Morning America, referred to the Snack Wrap as having a cult following and mentioned that he received so many emails about the product. Customers continued to order the Snack Wrap at drive-thrus even after it was discontinued, and a Change.org petition to bring back the wrap has accumulated nearly 19,000 signatures.
The wrap's return comes at a time when McDonald's is experiencing a sluggish start to the year, with same-store sales declining in the first quarter. The wrap will be made with one of the chain's McCrispy Strips, which launched nationwide in May, and will be available in two flavors: spicy and ranch. The Snack Wrap will be a permanent offering on McDonald's menus.
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The wrap will be made with McCrispy Strips and come in spicy and ranch flavours
McDonald's is bringing back its Snack Wrap in the US on 10 July 2025. The wrap, which was discontinued in 2016, consists of chicken, shredded lettuce, and shredded cheese covered in either ranch or honey mustard sauce and wrapped inside a tortilla.
The upcoming version of the wrap will be made with McDonald's McCrispy Strips, which were launched in May 2025. The wrap will come in two flavours: spicy and ranch. The spicy wrap will feature the same habanero spicy pepper sauce as the Spicy McCrispy sandwich, while the ranch wrap will be topped with ranch dressing.
The McCrispy Strips have received mixed reviews from customers. While some praised the new offering, others were less impressed, calling them "stringy" and saying that McNuggets are "definitely better." However, the wrap is expected to be a hit with customers, as it has a "'cult" following' and fans have been eagerly awaiting its return.
The wrap's return is part of McDonald's broader push beyond beef into chicken. The fast-food giant is also looking to boost sales after a sluggish start to the year, with same-store sales declining in the first quarter.
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Frequently asked questions
The chicken wrap, or the Snack Wrap, is coming back to McDonald's on July 10, 2025.
The McDonald's chicken wrap consists of chicken tenders, shredded lettuce, and shredded cheese, with either ranch or honey mustard sauce, wrapped inside a tortilla.
The McDonald's chicken wrap was discontinued in 2016 because it slowed down kitchen operations. The wrap was complicated to make and took twice as long as other menu items.
