Sophie Bennett
Angie's Boomchickapop Popcorn is owned by Angie and Dan Bastian of North Mankato, Minnesota. The company was first acquired by private equity firm TPG Growth in 2014, and later by Conagra Foods in 2017. The popcorn brand was created by the couple in their Mankato, Minnesota garage, with the aim of teaching their kids the value of hard work and creating a snack they felt good about feeding them.
| Characteristics | Values |
|---|---|
| Original Owners | Angie and Dan Bastian of North Mankato, Minnesota |
| Current Owner | Conagra Brands |
| Previous Owner | TPG Growth |
| Year Acquired by Conagra | 2017 |
| Year Acquired by TPG Growth | 2014 |
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What You'll Learn
- Angie's Boomchickapop was founded by Angie and Dan Bastian in North Mankato, Minnesota
- The company was acquired by Conagra Foods in 2017
- Before Conagra, Angie's Boomchickapop was owned by private equity firm TPG Growth
- Angie's Boomchickapop is known for its gluten-free, whole grain, and non-GMO popcorn
- The popcorn is packaged in brightly coloured pastel bags
Angie's Boomchickapop was founded by Angie and Dan Bastian in North Mankato, Minnesota
Angie's Boomchickapop quickly gained recognition for its delicious, bold flavors and whole-grain goodness. The brand stood out with its brightly colored pastel bags, offering a range of flavors such as sweet and salty kettle corn and dill. The snack was a healthier option, always gluten-free, whole grain, and non-GMO, appealing to consumers seeking convenient, on-the-go food choices.
The company's rapid growth attracted attention, and in 2014, Angie's Boomchickapop was acquired by private equity firm TPG Growth. This move provided the resources for further expansion, and by 2017, the brand had caught the eye of Conagra Brands. Conagra, the owner of popular popcorn brands like Orville Redenbacher's, was seeking to diversify its portfolio and tap into the growing demand for healthier snacks.
In 2017, Conagra Brands announced its acquisition of Angie's Artisan Treats, the maker of Angie's Boomchickapop. This acquisition allowed Angie's Boomchickapop to benefit from Conagra's resources and continue its expansion while maintaining the core values of flavor and health-consciousness that Angie and Dan Bastian had envisioned from their garage in Minnesota.
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The company was acquired by Conagra Foods in 2017
Angie's BoomChickaPop PopCorn is owned by Conagra Foods, which acquired Angie's Artisan Treats, the maker of Angie's BoomChickaPop popcorn, in 2017. The acquisition was part of Conagra's strategy to modernize its portfolio and accelerate growth by acquiring snack businesses.
Conagra's CEO, Sean Connolly, stated that adding Angie's BoomChickaPop to their portfolio was an important step in their plan. This acquisition provided Angie's with resources for expansion while allowing Conagra to offer a healthier and fresher brand to consumers.
Angie's BoomChickaPop was initially a small business founded by Angie and Dan Bastian of North Mankato, Minnesota. The couple began making popcorn in their garage, aiming to create a wholesome snack for their children. They first distributed their product in 2002 outside the Metrodome during Minnesota Vikings home games.
Over time, the business grew significantly, producing 80,000 bags of popcorn daily and employing 130 full-time staff by November 2011. Before being acquired by Conagra Foods, Angie's BoomChickaPop was owned by private equity firm TPG Growth, which had acquired the company in 2014.
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Before Conagra, Angie's Boomchickapop was owned by private equity firm TPG Growth
Angie's Boomchickapop is a brand of kettle corn produced for Angie's Artisan Treats, Minnesota. The company was founded by Angie and Dan Bastian of North Mankato, Minnesota, who began distributing their product in 2002 outside the Metrodome during Minnesota Vikings home games. By November 2011, the business was producing 80,000 bags each day and had a full-time staff of 130.
In 2014, the company was acquired by private equity firm TPG Growth. The business was then known as Angie's Artisan Treats, maker of Angie's Boomchickapop popcorn. The acquisition was likely a strategic move by TPG Growth to capitalize on the growing demand for snacks, particularly salty snacks like popcorn, which was experiencing strong sales in the US market.
As a private equity firm, TPG Growth's involvement likely provided the resources and expertise to scale up production, optimize operations, and expand the distribution network of Angie's Boomchickapop. This period under TPG Growth's ownership was crucial in preparing the company for its next phase of growth.
In 2017, it was announced that Conagra Brands, the owner of popular popcorn brand Orville Redenbacher's, was acquiring Angie's Artisan Treats from TPG Growth. This acquisition aligned with Conagra's strategy to modernize its portfolio and accelerate growth by adding emerging brands that offered fresh and healthy options.
The deal provided Angie's Boomchickapop with access to Conagra's extensive resources and distribution networks, enabling the popcorn company to continue its expansion while maintaining the quality and uniqueness that made it a popular choice among consumers.
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Angie's Boomchickapop is known for its gluten-free, whole grain, and non-GMO popcorn
Angie's Boomchickapop is a brand of kettle corn produced for Angie's Artisan Treats, Minnesota. The company was founded by Angie and Dan Bastian of North Mankato, Minnesota, who began distributing their product in 2002 outside the Metrodome during Minnesota Vikings home games. Angie's Boomchickapop is known for its gluten-free, whole grain, and non-GMO popcorn, which is also vegan and kosher. The popcorn has been praised for its taste, freshness, and texture, with customers mentioning that it has a good mix of salty and sweet flavours and a crunchy texture.
The brand offers a range of flavours, including Sea Salt and Sweet & Salty Kettle Corn. The Sea Salt variety has 35 calories per serving and is cholesterol-free, while the Sweet & Salty Kettle Corn has 70 calories per cup. Both products are Non-GMO Project Verified and are ready-to-eat, making them convenient on-the-go snacks.
Angie's Boomchickapop has gained recognition for its product, being named a Health Magazine Editor's Pick and Elizabeth's Pick by Minnesota Monthly. In 2017, the company was acquired by Conagra Brands, the owner of Orville Redenbacher's popcorn. This acquisition aimed to modernize Conagra's portfolio and accelerate growth, providing Angie's with the resources to continue its expansion.
Angie's Boomchickapop has become a popular choice for consumers seeking gluten-free, whole grain, and non-GMO snack options, delivering bold and craveable flavours with a focus on simplicity and delicious ingredients.
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The popcorn is packaged in brightly coloured pastel bags
Angie's BoomChickaPop PopCorn is a brand of kettle corn produced for Angie's Artisan Treats, Minnesota. The popcorn is packaged in brightly coloured pastel bags, with flavours like sweet and salty kettle corn and dill. The eye-catching packaging design is not just for aesthetics; it also serves a functional purpose. The bright bags radiate the love and fun that went into creating the product, reflecting the brand's philosophy of keeping the joy in everyday snacking.
The company was founded by Angie and Dan Bastian, who first started making popcorn in their Mankato, Minnesota garage. They wanted to teach their kids the value of hard work and create a snack they felt good about feeding them. The result was a hugely flavourful, gluten-free, whole-grain, and non-GMO snack packed with positivity, not guilt. The colourful bags are an extension of this fun and positive brand identity.
The design of the packaging is an important aspect of any product, and in the case of Angie's BoomChickaPop, it serves multiple purposes. Firstly, the bright pastel colours help the product stand out on retail shelves, attracting consumers' attention and differentiating it from other popcorn brands. This is especially important in a competitive market, where consumers have a variety of options to choose from.
Additionally, the colourful packaging reflects the fun and playful nature of the brand. Popcorn is often associated with leisure activities, movie nights, and fun gatherings, and the bright bags reinforce this light-hearted and enjoyable aspect of the snacking experience. The design also conveys a sense of freshness and modernity, appealing to consumers who are increasingly seeking healthier and fresher options.
The use of pastel colours specifically may also be a strategic choice. Pastel colours are often associated with softness, gentleness, and a certain level of sophistication. This colour palette can evoke a sense of warmth and approachability, making the product seem more inviting and appealing to consumers. It is a subtle yet effective way to communicate the brand's personality and values through its packaging design.
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Frequently asked questions
Angie's Boomchickapop was originally owned by Angie and Dan Bastian of North Mankato, Minnesota.
As of 2017, Angie's Boomchickapop is owned by Conagra Brands.
Conagra has been focused on growing and honing its branded business, and the acquisition of Angie's Boomchickapop was in line with its efforts to bolster and modernize its portfolio of brands.
Some other brands owned by Conagra include Hebrew National franks and Reddi-wip whipped cream.
