Emily Carter
Jack in the Box has featured several women in its commercials over the years, including Gillian Vigman, who played Jack Box's wife in many of the ads, and Lele Pons, who appeared in the Spicy Chicken Strips Combo commercial in 2019. In the ad, Pons, a Venezuelan-Italian-American YouTuber, comedian, actress, singer, dancer, model, and former host of La Voz… México, pitches her big ideas for Jack's chicken, showcasing her lifelong love of chicken strips.
| Characteristics | Values |
|---|---|
| Name | Lele Pons |
| Real Name | Eleonora Pons Maronese |
| Profession | YouTuber, Actress, Singer, Dancer, Model, Host |
| Nationality | Venezuelan-American |
| Ethnicity | Venezuelan-Italian-American |
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What You'll Learn
- Lele Pons, the woman in the Jack in the Box Spicy Chicken Strips commercial, is a YouTuber, actress, singer, dancer, model, and former host of La Voz… México
- In the commercial, Pons tells Jack Box that she was born to pitch him her ideas for his chicken
- The commercial features flashbacks of baby Pons with a chicken-strip pacifier, a chicken-strip stand, and Pons getting a chicken-strip tattoo
- Jack in the Box has featured other women in their commercials, such as Gillian Vigman, who played Jack Box's wife, Cricket Box
- Another commercial for Jack in the Box's Cluck Sandwich features singer and actress Becky G
Lele Pons, the woman in the Jack in the Box Spicy Chicken Strips commercial, is a YouTuber, actress, singer, dancer, model, and former host of La Voz… México
Lele Pons, the woman in the Jack in the Box Spicy Chicken Strips commercial, is a Venezuelan-Italian-American YouTuber, actress, singer, dancer, model, and former host of La Voz… México. Pons, whose full name is Eleonora Pons Maronese, rose to fame as a YouTuber and has since pursued a multifaceted career in entertainment.
In the Jack in the Box commercial, Pons pitches her "big ideas" for the brand's chicken to Jack, the chain's mascot. The ad features flashbacks to Pons' childhood, depicting her as a baby with a chicken strip pacifier, as a child selling chicken strips at a stand, and as an adult with a chicken strip tattoo. These scenes illustrate her claim that she was “born for this,” suggesting that her passion for chicken qualifies her to improve Jack in the Box's menu.
The Spicy Chicken Strips Combo, which includes either three or five pieces of chicken strips with small fries and a drink, was available for a limited time. The chicken strips are made with 100% white meat and a crunchy batter, providing a spicy kick that sets them apart from the regular chicken strips and chicken nuggets already on the Jack in the Box menu.
Pons expressed her excitement about working with Jack in the Box, noting that it felt good, as a woman of color and a digital content creator, to collaborate with such an iconic brand. She also highlighted the comedic aspect of the ad, aligning with her interest in comedy.
In addition to her work on this commercial, Pons has established a successful online presence, particularly on YouTube. She has diversified her career by pursuing acting, singing, dancing, and modelling opportunities, showcasing her versatility and talent across various industries.
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In the commercial, Pons tells Jack Box that she was born to pitch him her ideas for his chicken
In the Jack in the Box commercial, Lele Pons tells Jack Box that she was born to pitch him her ideas for his chicken. Pons, a Venezuelan-Italian-American YouTuber, actor, singer, dancer, model, and former host of La Voz… México, was born for chicken, as the advert shows. In a series of flashbacks, we see Pons as a baby with a fried chicken strip pacifier, as a child selling chicken strips at a stand, and as an adult with a chicken strip tattoo.
The commercial begins with Pons pitching her ideas for Jack's chicken to him via Twitter. Jack explains that he wants something "bigger and tastier", to which Pons replies that she was "born for this". The flashbacks then illustrate Pons' lifelong preparation for this moment, ending with Jack admitting that she had him at "fried chicken pacifier".
The campaign kicked off with a tweet from Pons to Jack Box, the "Challenger-in-Chief" of Jack in the Box, in which she revealed that she had "big ideas" for his chicken. The resulting commercial features the chain's mascot, Jack, interviewing Pons about her ideas. The 30-second ad promotes Jack in the Box's Spicy Chicken Strips Combo, which includes three or five chicken strips, small fries, and a small drink.
Pons told Bustle that she was excited to work with Jack in the Box, calling the company "iconic" and praising its sense of humour. As a comedian herself, she felt that the partnership was a good fit. She also appreciated the opportunity to perform the commercial in both English and Spanish. Pons is a digital content creator with a critical eye, and she approved of the taste and spice level of the chicken strips.
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The commercial features flashbacks of baby Pons with a chicken-strip pacifier, a chicken-strip stand, and Pons getting a chicken-strip tattoo
The Jack in the Box Spicy Chicken Strips Combo TV Spot, 'Born for This', features flashbacks of Venezuelan-American YouTube celebrity, actor, singer, dancer, model, and comedian Lele Pons as a baby with a chicken-strip pacifier, as a child manning a chicken-strip stand, and as an adult getting a chicken-strip tattoo. In the commercial, Lele Pons, or Eleonora Pons Maronese, by her real name, reaches out to Jack in the Box, saying she has big ideas for its chicken. Jack explains that he wants something bigger and tastier, to which Lele says she was born for this, presenting her credentials in the form of flashbacks. The commercial ends with Jack convinced and the spicy chicken strips born.
The flashbacks in the commercial feature baby Pons with a chicken-strip pacifier. In one scene, Pons, as a baby, is shown sucking on a fried chicken strip pacifier. This image aims to illustrate how Pons was ""born for this" and has had a connection to chicken strips since her early childhood. The use of a chicken-strip pacifier, instead of a typical baby pacifier, creates a humorous and memorable visual.
Another flashback in the commercial depicts Pons as a child selling chicken strips at a stand. While other kids were selling lemonade at their lemonade stands, Pons is shown with a stand selling chicken strips. This flashback emphasizes Pons' early entrepreneurship and her dedication to chicken strips. It also adds a comedic element by subverting the expected lemonade stand trope.
The final flashback in the commercial features Pons as an adult getting a chicken-strip tattoo. In this scene, Pons is at a tattoo parlor, getting a tattoo of a chicken strip on her arm. She instructs the tattoo artist to make the tattoo "extra crispy." This moment not only showcases Pons' commitment to chicken strips but also adds a layer of humor with the "extra crispy" instruction.
Through these flashbacks, the commercial traces Pons' life-long journey with chicken strips, positioning her as the ideal person to pitch ideas for the Jack in the Box Spicy Chicken Strips Combo. By presenting these memorable and humorous visuals, the commercial effectively promotes the new menu item and leaves a lasting impression on viewers.
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Jack in the Box has featured other women in their commercials, such as Gillian Vigman, who played Jack Box's wife, Cricket Box
Jack in the Box has featured several women in their commercials over the years. One notable example is Gillian Vigman, an American actress, comedian, and screenwriter. Vigman portrayed Jack Box's wife, Cricket Box, in many Jack in the Box commercials, starting in 2010. She is known for her comedic talent and has appeared in various other commercials and television shows. Vigman's career includes appearances on popular TV shows such as Scrubs, Parks and Recreation, and New Girl. She has also been a part of successful films like The Hangover series and The 40-Year-Old Virgin.
In addition to Vigman, Jack in the Box has featured other prominent women in their commercials. For instance, in 2019, the company introduced a new Spicy Chicken Strips Combo to its menu, advertised by Venezuelan-American YouTuber, actress, singer, dancer, model, and former host of La Voz… México, Lele Pons. The commercial features the chain's mascot, Jack, interviewing Pons, who pitches her ""BIG ideas" for his chicken. The ad includes flashbacks to Pons' childhood, showcasing her lifelong passion for chicken strips.
The inclusion of these talented women in Jack in the Box commercials showcases the brand's recognition of diverse female talent. Vigman's comedic skills and Pons' dynamic online presence bring unique elements to their respective campaigns. By featuring these women, Jack in the Box has created memorable and engaging advertisements that resonate with audiences.
Jack in the Box has a history of innovative and humorous advertising campaigns. The brand's commercials have won several awards, and their mascot, Jack Box, has become an iconic figure in the fast-food industry. The company has demonstrated a willingness to experiment with different marketing strategies, such as the introduction of a more "serious" Jack Box in some commercials, aiming to reposition the brand after a food safety scandal in the 1990s.
The appearance of women in Jack in the Box commercials contributes to the brand's dynamic and creative advertising approach. By featuring talented individuals like Gillian Vigman and Lele Pons, the company showcases its ability to adapt to current trends and connect with diverse audiences. These commercials not only promote their menu items but also add to the brand's overall appeal and cultural impact.
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Another commercial for Jack in the Box's Cluck Sandwich features singer and actress Becky G
Jack in the Box has unveiled a new chicken sandwich, the Cluck Sandwich, with the help of singer and actress Becky G. The sandwich features a crispy chicken fillet topped with pickles and a mystery sauce on a warm brioche bun. To promote the sandwich, Jack in the Box partnered with Becky G to create a new version of the "Chicken Dance". The dance was promoted on TikTok and Instagram, with Jack in the Box donating $1 to No Kid Hungry for every video shared with the hashtag #JacksNewChickenDance, up to $100,000.
In the commercial, Becky G and Jack Box perform a modernised version of the "Chicken Dance" with new beats and choreography. Other dancers also join in with their own twists and turns. The ad also showcases the Cluck Sandwich Combo meals, which feature thick, juicy chicken fillets.
The Cluck Sandwich is available at select Jack in the Box locations for a limited time. The combo meal, which includes a side and a drink, is priced at $5.99 plus tax. A deluxe version of the sandwich, featuring premium ingredients like guacamole, cheddar cheese, and bacon, is also available for $7.99 plus tax.
This is not the first time Jack in the Box has enlisted a celebrity to promote its chicken products. In 2019, the chain released a commercial for its Spicy Chicken Strips Combo featuring Venezuelan-American YouTuber, actress, singer, dancer, model, and TV host Lele Pons. In the ad, Pons pitches her BIG ideas for Jack's chicken, including a flashback to her childhood when she sold chicken strips at a stand instead of lemonade.
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Frequently asked questions
Lele Pons, a Venezuelan-American YouTuber, actress, singer, dancer, model and former host of La Voz… México.
In the commercial, Jack's mascot, Jack, interviews Pons, who tells him that she has big ideas for his chicken. Pons then proceeds to explain that she was ""born for this", with flashbacks illustrating her lifelong love for chicken strips.
Jack in the Box is advertising its Spicy Chicken Strips Combo, which includes small fries and a small drink, for \$4.99.
The commercial was released in April 2019.
Singer and actress Becky G was featured in a Jack in the Box commercial for the launch of their Cluck Sandwich in 2020.
