
Gold'n Plump chicken is a brand of all-natural chicken from the Midwest's largest chicken producer, GNP Company. In 2014, the company released research findings that highlighted a measurable difference in the quality and usability of its chicken products compared to its competitors. The research found that Gold'n Plump chicken outperformed its competitors in every metric analysed, including the absence of injected solutions, unwanted parts, and higher trimming of fat. The company's commitment to providing high-quality chicken, raised without antibiotics or added hormones, and its focus on sustainability and animal welfare through partnerships with family farmers, sets it apart from the competition. Gold'n Plump's mission is to provide good chicken that is homegrown in Minnesota, and its products are known for their premium, consistent quality, making them a preferred choice for consumers seeking superior chicken options.
| Characteristics | Values |
|---|---|
| Contains injected solution | No injected solution |
| Unwanted parts | No unwanted parts |
| Untrimmed fat | Highly trimmed fat |
| Inconsistent package weight | Consistent package weight |
| Contains antibiotics | No antibiotics |
| Animal care and processing practices | Meets or exceeds 200 rigorous requirements |
| Chicken feed | Wholesome chicken feed |
| Quality inspections | Passes numerous quality inspections |
| Stamped for freshness | Stamped with a manufacturer's freshness date code |
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What You'll Learn
- Gold'n Plump's all-natural chicken contains no injected solution, unlike competitors
- Gold'n Plump chicken has no unwanted parts, whereas competitors have up to seven ounces
- Gold'n Plump's boneless skinless chicken breasts have less fat than competitors
- Gold'n Plump chicken has consistent package weight, competitors have up to a 1.2-pound difference
- Gold'n Plump is committed to sustainable practices and sources from local family farmers

Gold'n Plump's all-natural chicken contains no injected solution, unlike competitors
Gold'n Plump, a brand of all-natural chicken from the Midwest's largest chicken producer GNP Company, released research findings in 2014 that compared its products with those of three competitive brands. The results showed that Gold'n Plump outscored its competitors in every metric analysed, with significant advantages that met the demands of today's quality-conscious consumer.
One of the key findings of the research was that Gold'n Plump's all-natural chicken contains no injected solution, unlike its competitors. Injected solutions are additives used to enhance the flavour of chicken, and while they are usually made from natural ingredients, they are not naturally found in chicken. Gold'n Plump's commitment to providing an all-natural product means that its chicken contains no added solutions, ensuring that consumers get a truly natural product.
The absence of injected solutions in Gold'n Plump chicken means that consumers are paying only for chicken and not for extra weight from additives. This is in contrast to competitive brands, which can contain up to 8.7 ounces of injected solutions per package, resulting in consumers paying for weight that is not pure chicken. By choosing Gold'n Plump, consumers can be confident that they are getting a product that is free from unnecessary additives and represents better value for their money.
In addition to the absence of injected solutions, Gold'n Plump chicken is also trimmed to remove excess fat, resulting in a leaner and healthier product. The all-natural boneless skinless chicken breasts offered by Gold'n Plump have an average of just 0.1 ounce of fat per package, compared to an average of 2.0 ounces of fat in competitive brands. This makes Gold'n Plump chicken an excellent choice for health-conscious consumers looking for a low-fat, high-protein option.
Gold'n Plump's commitment to providing an all-natural, high-quality product is further demonstrated by its partnership with family farmers in Minnesota and Wisconsin. The company employs rigorous practices to ensure the welfare of its chickens, including raising them without antibiotics or added hormones and feeding them a nutritious vegetable and grain diet. This dedication to animal care and natural practices has earned Gold'n Plump the American Humane Certified approval, ensuring that its chicken meets or exceeds over 200 rigorous requirements.
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Gold'n Plump chicken has no unwanted parts, whereas competitors have up to seven ounces
Gold’n Plump, the Midwest’s largest chicken producer, released research in 2014 comparing its products with those of three competitive brands. The research found that Gold’n Plump chicken outperformed its competitors on every metric analysed, including the absence of unwanted parts.
Gold’n Plump chicken contains no unwanted parts, whereas competitive brands contain up to seven ounces of unwanted parts per package. Unwanted parts include the neck, gizzards, and other pieces of the chicken that consumers generally do not use in everyday meal preparation.
Gold’n Plump's all-natural chicken products are highly trimmed, ensuring that consumers are only paying for high-quality chicken. In contrast, other brands priced by weight may cause consumers to pay for extra weight that is not chicken, due to injected solutions, unwanted parts, and untrimmed fat.
Gold’n Plump's commitment to providing a premium product is evident in its absence of unwanted parts. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. Gold’n Plump chickens are raised with care and fed a nutritious diet of locally sourced feed, supporting local agriculture and communities.
Gold’n Plump's dedication to quality and customer satisfaction makes it a trusted choice for consumers seeking chicken that is not only delicious but also free from unwanted parts.
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Gold'n Plump's boneless skinless chicken breasts have less fat than competitors
Gold'n Plump, a brand of all-natural chicken from the Midwest's largest chicken producer GNP Company, released research in 2014 that showed its products were of higher quality and better value than competitors. The research compared three all-natural Gold'n Plump products: Boneless Skinless Chicken Breasts, Whole Chicken, and 8-Piece/Whole Cut-Up Chicken.
Gold'n Plump's boneless skinless chicken breasts were found to have significantly less fat than competitors. While the competitors' boneless skinless breasts averaged 2.0 ounces of fat per package, Gold'n Plump's highly trimmed breasts had only 0.1 ounce of fat per package.
Gold'n Plump's research and development team's findings also highlighted other measurable differences between their products and those of competitors. Competitive brands of chicken contained up to seven ounces of unwanted parts, such as the neck and gizzards, compared to zero unwanted parts in Gold'n Plump packages. Gold'n Plump chicken also did not contain any injected solution, whereas competitors averaged up to 8.7 ounces per package.
Gold'n Plump's commitment to providing high-quality chicken is evident in their natural raising practices. Their chickens are raised without antibiotics or added hormones and are fed a vegetable and grain diet. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken.
Gold'n Plump's products are a nutritious choice, providing significant sources of daily requirements of protein, niacin, B-6, B-12, vitamin D, iron, and zinc. Their chicken is also low in fat, especially the skinless variety, making it a healthy option for consumers.
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Gold'n Plump chicken has consistent package weight, competitors have up to a 1.2-pound difference
Gold’n Plump chicken is a brand of all-natural chicken from the Midwest’s largest chicken producer, GNP Company. In 2014, the company released research comparing its products to those of three competitive brands. The results showed that Gold’n Plump outscored its competitors on every metric analysed, with significant advantages that met the demands of today’s quality-conscious consumer.
One of the key findings of the research was that Gold’n Plump chicken has consistent package weight, whereas competitors had up to a 1.2-pound difference per package. This variable weight is a negative attribute when cooks are looking for consistency in portion size. With Gold’n Plump, customers are getting what they’re paying for: high-quality chicken.
The research also found that competitive brands of chicken contained up to seven ounces of unwanted parts, such as the neck and gizzards, compared to Gold’n Plump chicken products, which contain no unwanted parts in the package. In addition, Gold’n Plump boneless skinless chicken breasts were very highly trimmed of fat, with an average of just 0.1 ounce of fat per package, while the competition’s boneless skinless breasts had an average of 2.0 ounces of fat per package.
Gold’n Plump’s brand advocacy and marketing manager, Rory Bidinger, summed it up by saying, “With other brands priced by weight, consumers may be paying for more than just chicken; they pay for extra weight that’s not even chicken, due to injected solution, unwanted parts and untrimmed fat.”
Gold’n Plump is committed to providing high-quality, premium chicken products to its customers. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken.
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Gold'n Plump is committed to sustainable practices and sources from local family farmers
Gold’n Plump, a brand of all-natural chicken, is committed to sustainable practices and sources its chicken from nearly 350 local family farmers in Minnesota and Wisconsin. The brand is owned by GNP Company, the Midwest's largest chicken producer.
Gold’n Plump's commitment to sustainability is evident in its efforts to reduce waste and increase the availability of humane options in grocery stores. Their chicken products contain no injected solution, which is often used by competitors to enhance flavor artificially. Injected solutions may be made of natural ingredients, but they are not natural to chickens. Gold’n Plump's products also contain no unwanted parts, such as necks and gizzards, which are commonly found in competitive brands.
The brand's dedication to providing a natural and sustainable product extends to its feed. Gold’n Plump mills its own feed from locally grown corn, soybean meal, vitamins, minerals, and other natural ingredients. Their feed recipes are created with the help of a nutritionist to ensure they meet the changing dietary needs of growing chickens.
Gold’n Plump is also committed to animal welfare, as demonstrated by their partnership with the American Humane Society. The brand has been certified by the organization for its excellent animal welfare practices, which empower ethically-minded consumers to make humane choices.
In addition to its sustainable and ethical practices, Gold’n Plump offers consistent package weight, ensuring cooks can rely on portion size consistency. Their products are also trimmed and ready to use, providing consumers with high-quality, wholesome chicken that meets their demands for quality and usability.
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Frequently asked questions
Gold'n Plump chicken is better than the competition because it contains no injected solution, whereas the competition averaged as much as 8.7 ounces of injected solution per package. Injected solution is used as an additive to enhance flavor but is not natural to chicken. Gold'n Plump chicken also contains no unwanted parts, whereas competitive brands of chicken contained up to seven ounces of unwanted parts, such as the neck and gizzards. Lastly, Gold'n Plump chicken is highly trimmed of fat, with an average of only 0.1 ounce of fat per package, compared to the competition's average of 2.0 ounces of fat per package.
Gold'n Plump follows all labeling regulations as mandated by the USDA-Food Safety and Inspection Service (FSIS). Every Gold'n Plump product label is reviewed and approved by the USDA-FSIS to ensure that all product claims are accurate and truthful. Gold'n Plump is one of the first mainstream chicken brands to transition its entire product line to be raised without antibiotics of any kind, meeting the USDA's "No Antibiotics–Ever" label standards. Gold'n Plump is also American Humane Certified, ensuring that animal care and processing practices meet or exceed over 200 rigorous requirements.
Gold'n Plump chicken is a significant source of daily requirements of protein, niacin, B-6, B-12, vitamin D, iron, and zinc. It is low in fat and has no carbohydrates, making it a nutritious choice for various diets. Compared to popular cuts of steak, chicken (even with the skin on) has lower fat and similar levels of protein, iron, and minerals.










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