Sophie Bennett
McDonald's is bringing back its famous Snack Wrap on July 10, 2025, nine years after it was discontinued. The wrap, which features chicken, shredded lettuce, and cheese, topped with either ranch or honey mustard sauce, and wrapped inside a tortilla, will be available in two varieties: Spicy and Ranch. The return of the cult-favorite menu item comes after years of social media campaigns and customer requests, with McDonald's CEO Chris Kempczinski stating that the company wants to ensure they are meeting [their] customers' needs.
| Characteristics | Values |
|---|---|
| Date of return | 10 July 2025 |
| Reasons for return | To boost sales, meet customer needs, and compete with rivals |
| Customer reaction | Positive, with petitions, social media posts, and emails expressing excitement |
| Original discontinuation date | 2016 |
| Full discontinuation date | 2020 |
| Original release date | 2006 |
| Ingredients | Chicken, lettuce, shredded cheese, sauce, and tortilla |
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What You'll Learn
- McDonald's Snack Wrap will return to the US on July 10, 2025
- The wrap was discontinued in 2016, but some restaurants served it until 2020
- The wrap has a cult following, with a Change.org petition to bring it back gaining 17,000 signatures
- The wrap's lower price point and healthier image may attract inflation-weary and health-conscious customers
- McDonald's will offer two varieties: Spicy and Ranch
McDonald's Snack Wrap will return to the US on July 10, 2025
McDonald's Snack Wrap is making a comeback to the United States on July 10, 2025, after being discontinued in 2016. The fast-food giant's decision to revive the beloved menu item comes amidst declining sales in the first quarter.
The snack wrap, featuring chicken, shredded lettuce, and cheese, topped with either ranch or honey mustard sauce, wrapped inside a tortilla, was first introduced in 2006. Despite its popularity, McDonald's removed it from the menu due to the complexity of preparation, which slowed down kitchen operations.
The return of the snack wrap has been highly anticipated by customers, with petitions, social media campaigns, and daily tweets expressing their desire for its comeback. The wrap's lower price point, smaller size, and tortilla casing are expected to attract health-conscious and inflation-weary customers.
McDonald's CEO, Chris Kempczinski, acknowledged the consumer interest in the product, stating that the company wants to meet its customers' needs. The snack wrap's return aligns with McDonald's broader push beyond beef into chicken, as it competes with the success of rival restaurants in the chicken category.
With the official return date confirmed, McDonald's fans can once again enjoy their favorite handheld snack, driving up excitement and sales for the fast-food chain.
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The wrap was discontinued in 2016, but some restaurants served it until 2020
The McDonald's Snack Wrap was discontinued in 2016. The wrap was removed from the menu because it was too complicated for kitchens to prepare, slowing down service. Despite the wrap being discontinued, some customers continued to order it at drive-thrus.
Some McDonald's restaurants continued to serve the wrap until 2020. During the Covid-19 pandemic, McDonald's slashed its menu to keep service running smoothly. The wrap was discontinued in 2020, along with other items such as salads and parfaits.
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The wrap has a cult following, with a Change.org petition to bring it back gaining 17,000 signatures
The McDonald's snack wrap has a cult following, with fans taking to social media platforms like Twitter, TikTok, and Reddit to express their excitement about its return. A Change.org petition started in 2021 to bring back the snack wrap garnered over 17,000 signatures, demonstrating the strong support for this menu item.
The snack wrap, which was first introduced in 2006, featured chicken, shredded lettuce, and shredded cheese, topped with either ranch or honey mustard sauce, and wrapped in a soft flour tortilla. It was discontinued in 2016, with some restaurants offering it until 2020. The decision to discontinue the snack wrap disappointed many fans, who have been eagerly awaiting its return.
McDonald's decision to bring back the snack wrap is part of its broader push beyond beef into chicken. The wrap's lower price point and smaller size appeal to customers who are health-conscious or facing inflationary pressures. The wrap's return is also expected to boost sales and help McDonald's compete with rivals, as chicken has become a fast-growing category in the restaurant industry.
The snack wrap will be available in two varieties: Spicy and Ranch. The Spicy Snack Wrap will feature habanero spicy pepper sauce, while the Ranch Snack Wrap will be topped with ranch dressing. Customers will be able to choose their preferred sauce, ensuring a customizable and satisfying experience.
The return of the snack wrap on July 10, 2025, has been highly anticipated, with McDonald's teasing its comeback on social media and fans expressing their excitement online. The wrap's cult following and dedicated fan base have played a significant role in its return, and it will be interesting to see the response now that it is back on the menu.
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The wrap's lower price point and healthier image may attract inflation-weary and health-conscious customers
McDonald's is bringing back its famous Snack Wrap on July 10, 2025. The wrap, which was discontinued in 2016, will feature crispy chicken, shredded cheese, lettuce, and a choice of sauce, all wrapped inside a tortilla. The return of the Snack Wrap comes after years of customer requests and campaigns on social media platforms such as Change.org, Reddit, TikTok, and Twitter.
The lower price point of the Snack Wrap is expected to attract inflation-weary customers, who have been cutting back on fast-food meals due to rising prices. While McDonald's has not yet announced the price of the Snack Wrap, customers are hoping it will be available for a reasonable price, with some expressing a willingness to pay around $3 to $5.99 per wrap.
In addition to its affordability, the Snack Wrap also appeals to health-conscious consumers. The wrap's smaller portion size and tortilla casing make it seem like a healthier option compared to other fast-food choices. This perception of healthiness may attract customers who are trying to make more nutritious choices but still want the convenience of fast food.
The wrap's lower price and healthier image are part of McDonald's broader strategy to boost sales and compete with rival fast-food chains. The company has seen a decline in same-store sales and a decrease in foot traffic to its restaurants. By offering a popular, affordable, and seemingly healthier option, McDonald's aims to attract a wider range of customers and increase its sales.
Furthermore, the return of the Snack Wrap aligns with McDonald's push beyond beef into chicken. The company has recognized the success of chicken-focused restaurants and aims to expand its "chicken portfolio." By bringing back the Snack Wrap and introducing other chicken items, McDonald's hopes to capture a larger share of the growing chicken market.
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McDonald's will offer two varieties: Spicy and Ranch
McDonald's is bringing back its beloved snack wrap to the delight of its fans. The fast-food giant removed the snack wrap from the majority of its menus in 2016 and fully discontinued it in 2020. Customers have been begging for it to return ever since. McDonald's will offer two varieties: Spicy and Ranch.
The spicy snack wrap features the same habanero spicy pepper sauce found on the Spicy McCrispy sandwich. The sauce adds a kick of heat to the wrap, making it a perfect choice for those who enjoy spicy food. On the other hand, the Ranch Snack Wrap is topped with ranch dressing, offering a creamy and tangy flavour. Both wraps are filled with crispy chicken, shredded cheese, and lettuce, all wrapped inside a soft flour tortilla.
The snack wrap was first introduced to the McDonald's menu in 2006 and quickly gained popularity among customers. It offered a convenient and handheld option for enjoying chicken on the go. However, the wrap was discontinued in 2016 as it slowed down kitchen operations and complicated the preparation process. Despite this, the snack wrap has remained a highly requested item, with customers expressing their love for it on social media and even starting petitions for its return.
The return of the snack wrap is part of McDonald's broader push beyond beef and into chicken. The company aims to expand its "chicken portfolio" and increase its share of the growing chicken restaurant category. The snack wrap's lower price point and smaller size are also expected to lure back inflation-weary customers and appeal to health-conscious individuals.
The two varieties of the snack wrap, Spicy and Ranch, will be available at McDonald's restaurants starting July 10, 2025. Fans of the snack wrap can now look forward to enjoying their favourite menu item once again, with the added option of choosing between the spicy and ranch flavours.
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Frequently asked questions
Yes, McDonald's is bringing back the chicken snack wrap.
McDonald's will bring back the chicken snack wrap on July 10, 2025.
McDonald's discontinued the chicken snack wrap in 2016 because it slowed down their kitchens too much. However, some restaurants continued to sell it until 2020 when it was removed from the menu to streamline their offerings during the COVID-19 pandemic.
The chicken snack wrap consists of chicken breast meat (grilled or crispy), lettuce, shredded cheese, and sauce, all wrapped in a soft flour tortilla.
McDonald's has not released any information about the price of the chicken snack wrap.
